Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Gothenburg Sustainable Meetings And Events Initiative

1,163 views

Published on

Short trends update in sustainable destination strategies leading to overview of Gothenburgs sustainable destination plan for the meetings and events sector. This is collaboration at its best.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Gothenburg Sustainable Meetings And Events Initiative

  1. 1. 1<br />Sustainable GothenburgMeetings & Events Initiative<br />Guy Bigwood, MCI<br />Goteborg &Co Member Meeting<br />27th Jan 11<br />
  2. 2. The GMIC is the premier global communitysolelydedicated to sustainability not only through education, but also by spearheading research, policy and standards for the meetings and event industry<br />+600 leaders > 30 Countries<br />
  3. 3. Our mission is to transform<br /> the global meetings industry through sustainability<br />
  4. 4. The Sustainability Revolution<br />
  5. 5.
  6. 6. How do weleverageGoteborgleadership?<br />
  7. 7. …and increase<br />competitive advantage<br />
  8. 8. TRENDS<br />
  9. 9. Global ConsumerTrends<br />
  10. 10. 51% consumerswouldchoosegreenawarded hotel ifgivenchoice<br />VisitEngland 2010<br />
  11. 11. 11<br />93%CEOssaySustainbility<br />criticaltotheirSuccess<br />UNGCAccentureReport<br />
  12. 12. The Big Question?Are clients asking for sustainability today?<br />
  13. 13. What about event planners?<br />76% of EMEA meeting planners report that CSR will be a focus for their organizations (63% in U.S)FutureWatch 2010<br />18% have a dedicated CSR team or group<br />
  14. 14. Fact: Clients are asking! <br />Does your company have a Corporate Social Responsibility policy? <br />Does your company have a person in charge of the CSR policy?<br />Does your company publish a CSR report? <br />Please describe your company’s process for implementing CSR standards in its supply chain? <br />ExamplesfromRFPsreceivedby MCI in 2010<br />
  15. 15. Destinations using sustainability as a competitive differentiator and business generator<br />
  16. 16.
  17. 17.
  18. 18.
  19. 19. 19<br />
  20. 20. Summary: Drivers forchange<br />20<br />
  21. 21. Opportunitiesawait..<br />Attract new business<br />Reduce operating costs<br />Reduce environmental impacts<br />Create an even healthier, better city to live and work in.<br />21<br />
  22. 22. Sustainable Gothenburg<br />Howsustainableis Gothenburg as a meetings and eventsdestination?<br />Identifytwospecificexamples<br />Howdoes Gothenburg compare againstothercities?<br />
  23. 23. Sustainable Gothenburg: Meetings and Events<br />Project Initiators<br />23<br />
  24. 24. 24<br />Project Mission<br />Position Gothenburg as a global leading destination for sustainable meetings and events<br />
  25. 25. Project Objectives<br />Obtain international press attention and achieve significant PR impact <br />Increase revenues by attracting influential sustainability and CSR events<br />Catalyze sector innovation throughcollaboration<br />25<br />
  26. 26. Project Phasing<br />26<br />
  27. 27. 27<br />Phase 1: Strategy<br />Market survey of ICCA top 20 destinations and venues<br />Operational Gap analysis of destination and SvenskaMässan<br />Third party evaluation of Miljödiplom and other certification schemes <br />Development of strategic plan with recommendations to increase performance and positioning<br />
  28. 28. Market and Gap Analysis<br />
  29. 29. Industry Thought Leaders<br />Process Leadership<br />Copenhagen<br />Amsterdam<br />London<br />Budapest<br />Green Meetings <br />Athens<br />Bangkok<br />Stockholm<br />Paris<br />Berlin<br />Vienna<br />Seoul<br />Performance Leadership<br />Developing Leadership<br />Green Destination Infrastructure<br />Copyright MCI<br />
  30. 30. Thought Leadership<br />Process Leadership<br />24<br />London Excel <br />Copenhagen Bella Centre,<br />Amsterdam RAI<br />Bangkok CC/Centara <br />Stockholm CC <br />Buenos Aires Rural Predio Ferial <br />SvenskaMassan<br />12<br />Process <br />Coex Seoul <br />Barcelona CCIB <br />Messe Berlin <br />Sao Paulo<br /> Expo Centre Norte <br />54<br />0<br />27<br />Performance Leadership<br />Developing Leadership<br />Performance<br />Copyright MCI<br />
  31. 31. 74% of Gothenburg`shotelscertified<br />31<br />86% LargeHotels and 44% Small Hotels<br />Probably a world record for a city of thissize<br />
  32. 32. Conclusions: Phase 1<br />32<br />Youhave a greatstorytotell<br />Youneedto share it<br />
  33. 33. Phase 2: Focus<br />33<br />
  34. 34. Collaborate<br />Engage local community<br />Get input<br />Engage Regional & International community<br />Facilitate learning and sharing<br />34<br />
  35. 35. Collaborate Plan<br />35<br />
  36. 36. Phase 2: Integrate<br />Aligndestinationmessaging<br />Elevate Miljödiplomcertification scheme<br />36<br />
  37. 37. Phase 2: Communicate<br />Improve market visibility <br />Establish thought leadership<br />37<br />
  38. 38. Project Summary<br />Position Gothenburg as a leading global Sustainable Meetings and Events Destination<br />Obtain international press attention and achieve significant PR impact <br />Increase revenues by attracting influential sustainability and CSR events<br />Catalyze sector innovation throughcollaboration<br />38<br />
  39. 39. Calltoaction!<br />39<br />Stand up<br />Speedup<br />Scale up<br />
  40. 40. Gothenburg<br />Lets go:!<br />
  41. 41. Guy.bigwood@mci-group.com<br />

×