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Gothenburg Sustainable Meetings And Events Initiative


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Short trends update in sustainable destination strategies leading to overview of Gothenburgs sustainable destination plan for the meetings and events sector. This is collaboration at its best.

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Gothenburg Sustainable Meetings And Events Initiative

  1. 1. 1<br />Sustainable GothenburgMeetings & Events Initiative<br />Guy Bigwood, MCI<br />Goteborg &Co Member Meeting<br />27th Jan 11<br />
  2. 2. The GMIC is the premier global communitysolelydedicated to sustainability not only through education, but also by spearheading research, policy and standards for the meetings and event industry<br />+600 leaders > 30 Countries<br />
  3. 3. Our mission is to transform<br /> the global meetings industry through sustainability<br />
  4. 4. The Sustainability Revolution<br />
  5. 5.
  6. 6. How do weleverageGoteborgleadership?<br />
  7. 7. …and increase<br />competitive advantage<br />
  8. 8. TRENDS<br />
  9. 9. Global ConsumerTrends<br />
  10. 10. 51% consumerswouldchoosegreenawarded hotel ifgivenchoice<br />VisitEngland 2010<br />
  11. 11. 11<br />93%CEOssaySustainbility<br />criticaltotheirSuccess<br />UNGCAccentureReport<br />
  12. 12. The Big Question?Are clients asking for sustainability today?<br />
  13. 13. What about event planners?<br />76% of EMEA meeting planners report that CSR will be a focus for their organizations (63% in U.S)FutureWatch 2010<br />18% have a dedicated CSR team or group<br />
  14. 14. Fact: Clients are asking! <br />Does your company have a Corporate Social Responsibility policy? <br />Does your company have a person in charge of the CSR policy?<br />Does your company publish a CSR report? <br />Please describe your company’s process for implementing CSR standards in its supply chain? <br />ExamplesfromRFPsreceivedby MCI in 2010<br />
  15. 15. Destinations using sustainability as a competitive differentiator and business generator<br />
  16. 16.
  17. 17.
  18. 18.
  19. 19. 19<br />
  20. 20. Summary: Drivers forchange<br />20<br />
  21. 21. Opportunitiesawait..<br />Attract new business<br />Reduce operating costs<br />Reduce environmental impacts<br />Create an even healthier, better city to live and work in.<br />21<br />
  22. 22. Sustainable Gothenburg<br />Howsustainableis Gothenburg as a meetings and eventsdestination?<br />Identifytwospecificexamples<br />Howdoes Gothenburg compare againstothercities?<br />
  23. 23. Sustainable Gothenburg: Meetings and Events<br />Project Initiators<br />23<br />
  24. 24. 24<br />Project Mission<br />Position Gothenburg as a global leading destination for sustainable meetings and events<br />
  25. 25. Project Objectives<br />Obtain international press attention and achieve significant PR impact <br />Increase revenues by attracting influential sustainability and CSR events<br />Catalyze sector innovation throughcollaboration<br />25<br />
  26. 26. Project Phasing<br />26<br />
  27. 27. 27<br />Phase 1: Strategy<br />Market survey of ICCA top 20 destinations and venues<br />Operational Gap analysis of destination and SvenskaMässan<br />Third party evaluation of Miljödiplom and other certification schemes <br />Development of strategic plan with recommendations to increase performance and positioning<br />
  28. 28. Market and Gap Analysis<br />
  29. 29. Industry Thought Leaders<br />Process Leadership<br />Copenhagen<br />Amsterdam<br />London<br />Budapest<br />Green Meetings <br />Athens<br />Bangkok<br />Stockholm<br />Paris<br />Berlin<br />Vienna<br />Seoul<br />Performance Leadership<br />Developing Leadership<br />Green Destination Infrastructure<br />Copyright MCI<br />
  30. 30. Thought Leadership<br />Process Leadership<br />24<br />London Excel <br />Copenhagen Bella Centre,<br />Amsterdam RAI<br />Bangkok CC/Centara <br />Stockholm CC <br />Buenos Aires Rural Predio Ferial <br />SvenskaMassan<br />12<br />Process <br />Coex Seoul <br />Barcelona CCIB <br />Messe Berlin <br />Sao Paulo<br /> Expo Centre Norte <br />54<br />0<br />27<br />Performance Leadership<br />Developing Leadership<br />Performance<br />Copyright MCI<br />
  31. 31. 74% of Gothenburg`shotelscertified<br />31<br />86% LargeHotels and 44% Small Hotels<br />Probably a world record for a city of thissize<br />
  32. 32. Conclusions: Phase 1<br />32<br />Youhave a greatstorytotell<br />Youneedto share it<br />
  33. 33. Phase 2: Focus<br />33<br />
  34. 34. Collaborate<br />Engage local community<br />Get input<br />Engage Regional & International community<br />Facilitate learning and sharing<br />34<br />
  35. 35. Collaborate Plan<br />35<br />
  36. 36. Phase 2: Integrate<br />Aligndestinationmessaging<br />Elevate Miljödiplomcertification scheme<br />36<br />
  37. 37. Phase 2: Communicate<br />Improve market visibility <br />Establish thought leadership<br />37<br />
  38. 38. Project Summary<br />Position Gothenburg as a leading global Sustainable Meetings and Events Destination<br />Obtain international press attention and achieve significant PR impact <br />Increase revenues by attracting influential sustainability and CSR events<br />Catalyze sector innovation throughcollaboration<br />38<br />
  39. 39. Calltoaction!<br />39<br />Stand up<br />Speedup<br />Scale up<br />
  40. 40. Gothenburg<br />Lets go:!<br />
  41. 41.<br />