Trends in marketing sustainable meeting destinations

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What are the elements of a sustainable meetings destination?
How do you market and position your destination?
Who are the leaders? What do they do as best practice

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Trends in marketing sustainable meeting destinations

  1. 1. Positioning Cities as Sustainable Meetings Destinations Guy Bigwood, MCI Group Sustainability Director President
  2. 2. How do we accelerate towards sustainability? transformation
  3. 3. …and increase competitive advantage
  4. 4. DRIVERS OF CHANGE OPPORTUNITIES BEST PRACTICES A G E N D A
  5. 5. The GMIC is the premier global community solely dedicated to sustainability not only through education, but also by spearheading research, policy and standards for the meetings and event industry +600 leaders > 30 Countries
  6. 6. Our mission is to transform the global meetings industry through sustainability
  7. 7. A Sustainable Future Current Reality Common understanding of sustainability Source:The Natural Step Sustainable Supply Sustainable Demand
  8. 8. Our understanding of sustainability "An enduring, balanced approach to economic activity, environmental responsibility and social progress” . http://www.youtube.com/watch?v=Doeb6QWJ5kA
  9. 9. But what is sustainability
  10. 10. Our Sustainability Principles 1. Reduce dependance on fossil fuels and heavy metals 2. Reduce use of synthetic chemicals that persist in nature 3. Reduce destruction of nature and natural processes 4. Help people meet their basic human needs Based on The Natural Step
  11. 11. How do we accelerate towards sustainability? transformation
  12. 12. Capacity + Skills Supply Business Case + Skills Demand Ingredients of Transformation
  13. 13. Is there demand? Are clients asking for sustainability today?
  14. 14. Statistics say yes? 76% of EMEA meeting planners report that CSR will be a focus for their organizations (63% in U.S) FutureWatch 2010 66% of planners will or had already implemented - green initiatives 2009 EventView
  15. 15. Fact: Clients are asking! • Does your company have a Corporate Social Responsibility policy? • Does your company have a person in charge of the CSR policy? • Does your company publish a CSR report? • Please describe your company’s process for implementing CSR standards in its supply chain? Examples from RFPs at MCI
  16. 16. Shades of Green Behaviour Gap between Doing and Saying BEGINNERS • 35% • Just starting MAJORITY • 50% • Procurement asking. • Event Mgrs doing basic stuff wont pay more LEADERS • 15% • Open to pay more & save
  17. 17. What will drive demand
  18. 18. Global Consumer Trends • 76% buy green products (Eur & US) • Only 8% majority buyers Consumer Revolution
  19. 19. 19
  20. 20. 20
  21. 21. Venues, Hotels and Destinations using sustainability as a competitive differentiator and business generator
  22. 22. What does it take to be a leader?
  23. 23. CSMP FRAMEWORK GRI APEX www.csmp.dk
  24. 24. Leadership and Strategy Power to vision and backcast the future
  25. 25. 25
  26. 26. Leadership from the industry 26
  27. 27. Stakeholder Engagement 28
  28. 28. Copenhagen Sustainable Meetings Consortium
  29. 29. Operational Integration 32 Education Products & Services MarketingNetworks
  30. 30. 34
  31. 31. 35
  32. 32. 37
  33. 33. Reporting your progress
  34. 34. 39 Reporting of impacts and strategy
  35. 35. CSMP FRAMEWORK GRI APEX www.csmp.dk
  36. 36. So who are the leaders?
  37. 37. GreenMeetings Green Destination Industry Thought Leaders Developing Leadership Copenhagen London Amsterdam Budapest Athens Bangkok Stockholm Seoul ParisBerlin Vienna Performance Leadership Process Leadership
  38. 38. Process Performance Thought Leadership Performance Leadership Process Leadership Portland CC Copenhagen Bella Centre, Amsterdam RAIGoteborg Massan Buenos Aires Rural Predio Ferial London Excel Stockholm CC Coex Seoul Bangkok CC/Centara Barcelona CCIB Messe Berlin Sao Paulo Expo Centre Norte Developing Leadership
  39. 39. 44 The Meeting Industry is TRANSFORMING Summary
  40. 40. We still have a long way to go
  41. 41. Drivers for change 46 Increasing societal pressure Increasing Client Demand Increasing Competitiive Increasingly available technology and knowledge
  42. 42. Collaborate to Innovate to Compete
  43. 43. For more information www.greenmeetings.info LessConversationMoreAction.com Guy.bigwood@mci-group.com Images: istockphoto.com,

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