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Social Networks and International Education

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An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.

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Social Networks and International Education

  1. 1. Social Media andInternational Education<br />Gene Begin M’07 Vanessa Theoharis ‘10<br />Marketing Director Marketing Coordinator<br />Undergraduate School Undergraduate School<br />Babson College Babson College<br />
  2. 2. Social Media<br />A shift in how people discover, read and share news, information and content (Wikipedia)<br />Social Media…<br />is more popular than e-mail. * <br />And porn. **<br />* Mashable.com<br />** TIME magazine<br />
  3. 3. 3 Steps to Social Media Use<br />Be A Consumer First<br />Learn -  Learn your way around the space and discover how other users are utilizing the platform. <br />Interact - Now that you have a sense of the space, use it more frequently and understand its intricacies. Communicate and be a part of the conversation. <br />Engage - Now that you've built relationships and have become knowledgeable of the space, share content and conversation that will engage your new connections. <br />"social media allows you to understand your brand"<br />- Tamsen McMahon, Sametz Blackstone Associates<br />
  4. 4. Facebook<br /><ul><li> Ranks #1 for time spent and page views - Compete's "Top 10 Sites Ranked By: Total Time Spent"
  5. 5. 3rd largest country and only 6 years old</li></ul>August 2008: 100 million users<br />April 2009: 200 million users<br />September 2009300 million users<br />January 2010400 million users <br />Today:<br />500 million users<br />HALF A MILLION NEW USERS EVERY DAY!!!<br />
  6. 6. Facebook<br /><ul><li> Fan pages, events, groups, individual status updates</li></ul>www.facebook.com/babsoncollege<br />(drive traffic to your website:7th, 5th and 8th in past 3 years)<br />Groups and Fan Pages allow for communication without being “friends”<br />
  7. 7. Facebook Student Communications<br />Students are compartmentalizing use of social media outlets<br />Facebook: Strictly social networking <br />Used to maintain long distance relationships and past friendships<br />Friend requests, wall posts, and messaging<br />Not used to network / find new contacts<br />Other key features for on-campus use:<br />Events Planning and Marketing<br />Photo Sharing (2.5 billion photos uploaded each month)<br />Groups(Example: Auction of the Week)<br />UG Staff Guidelines: Friend Requests with Students<br /><ul><li> Do not initiate the request due to power of authority
  8. 8. Feel free to respond based on personal comfort level</li></li></ul><li>Facebook and Education Abroad<br />
  9. 9. Facebook Internationally<br />June 2010; provided by vincos.it<br />
  10. 10. Twitter <br /><ul><li> Twitter.com up 1105% from 6 million users to 73 million in one year
  11. 11. Now at 190 million users
  12. 12. 50 million tweets per day
  13. 13. 600 tweets per second
  14. 14. 63% of users < 35 years old
  15. 15. 18-29 year olds are widest adopters (14% of US population)
  16. 16. Variety of usage strategies
  17. 17. customer service
  18. 18. product/service promotion
  19. 19. brand monitoring
  20. 20. professional development</li></li></ul><li>Twitter ProfilePromotional Structures<br />Organizational<br />Spokesmodel<br />Personal & Organizational Mix<br />
  21. 21. Twitter Student Communications<br /><ul><li> Twitter: Mainly for personal connections
  22. 22. Status updates
  23. 23. Sharing of news and events
  24. 24. Students with public profiles more open to the platform as a connection tool
  25. 25. Marketing students and courses more fully exploring the usage of twitter
  26. 26. Organizations experimenting as a free marketing channel
  27. 27. CAB
  28. 28. Babson Players
  29. 29. A few FME Businesses</li></li></ul><li>Twitter and Education Abroad<br />
  30. 30. LinkedIn<br /><ul><li> Objective is to link business professionals and businesses together
  31. 31. Individual profiles
  32. 32. Ability to message without sharing personal contact info
  33. 33. Groups are designed to “help youstay informed and keep in touchwith people that share your interests.”
  34. 34. Groups serve as connections withthose with common interests
  35. 35. Groups/business profiles are more for connection vs. promotion
  36. 36. Discussions, recommendations, sharing of content</li></li></ul><li>LinkedIn Examples<br />Babson College Community<br />My Groups<br />1. Learn 2. Interact 3. Engage<br />
  37. 37. LinkedInStudent Communications<br /><ul><li> LinkedIn: Professional networking
  38. 38. Students understanding the importance of collegiate networking↓ Connecting with students NOW to leverage connections LATER
  39. 39. Best way to professionally connect with students
  40. 40. Students value the benefits of connecting to professionals
  41. 41. Teach and encourage students!</li></li></ul><li>YouTube<br />Capture content whenever possible!<br />
  42. 42. Blogs<br />
  43. 43. Community Networks<br />
  44. 44. Managing an Online Presence<br /><ul><li> Promote programs
  45. 45. Share community stories
  46. 46. Have fun!
  47. 47. Link to web site
  48. 48. Promote via Twitterand/or Facebook
  49. 49. Connect students to alumni and employers
  50. 50. Monitor jobs & career interest groups
  51. 51. Promote Events
  52. 52. Link to web site
  53. 53. Promote programs, web site and blogs
  54. 54. Groups for student interaction
  55. 55. Promote all social media platforms
  56. 56. Blog feeds
  57. 57. Twitter feeds
  58. 58. Embedded videos
  59. 59. Promote programs, web site and blogs
  60. 60. Listen, Interact & Engage</li></li></ul><li>Promoting StudentCreated Content<br /><ul><li> Leveraging non-sponsored student content
  61. 61. Blogs
  62. 62. Videos
  63. 63. Twitter
  64. 64. Babson Example: Arming students with flip-cams for events and promotions</li></li></ul><li>Social Media Takes Time<br />Adapted from work by Aliza Sherman and Beth Kanter<br />
  65. 65. Tweetdeck Example<br />
  66. 66. Discussion<br /><ul><li>What social media tools does your office currently use? How have they been successful or unsuccessful?
  67. 67. Which of these tools could you use for students studying abroad?</li></ul>Before - During - After<br />
  68. 68. Discussion Examples<br /><ul><li>Before
  69. 69. Facebook
  70. 70. Promotion – Events and info sessions
  71. 71. Engagement – With other students
  72. 72. Community Building – With each other
  73. 73. Past Blogs
  74. 74. During
  75. 75. Blogs – Students, faculty, and staff sharing experiences
  76. 76. Twitter – Students, faculty, and staff sharing experiences
  77. 77. After
  78. 78. Blogs – Debrief/cultural readjustment
  79. 79. Facebook
  80. 80. Connection with each other post-experience with newly interested students
  81. 81. LinkedIn
  82. 82. Market your experience
  83. 83. Connect/network with alumni with similar experiences</li></li></ul><li>Key Takeaways<br />Social Media as a Promotional Tool<br />Learn 2. Interact 3. Engage<br /><ul><li> Social media is conversation
  84. 84. Conversation = Promotion
  85. 85. Know your audience
  86. 86. Clear objectives and measurable goals
  87. 87. Leveraging student created content
  88. 88. Before - During - After
  89. 89. Maintaining long-term network</li></ul>Social Media as an Education Abroad Tool<br />
  90. 90. Questions?<br />Don’t hesitate to contact us with any questions.<br />Gene Begin Vanessa Theoharis<br />gbegin@babson.eduvtheoharis1@babson.edu<br />Twitter:@gbegin Twitter:@vanessaTsmiles<br />http://www.linkedin.com/in/genebeginhttp://www.linkedin.com/in/vanessatheoharis<br />

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