Great British Chefs - Social Media Week 2012

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How Social Media & Collaboration Change The Way We Eat - Our Presentation at Social Media Week - more speakers & event summary here http://socialmediaweek.org/event/?event_id=1665

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  • Editorial content from the food gurus of the UKSocial media Target audience:
  • Great British Chefs - Social Media Week 2012

    1. 1. Ollie Lloyd CEO Great British Chefs#SMWFoodSocial
    2. 2. COLLABORATION#SMWFoodSocial
    3. 3. GREAT BRITISH CHEFSA premium brand, uniting the best chefs from across Britain under a series of socially vibrant media platforms We have created hundreds of recipes, films, apps and how-to cook videos Our business is built on selling apps, exclusive experiences and through appropriate brand partnerships
    4. 4. OUR FIRST 6 MONTHS
    5. 5. REGIONAL AND STYLISTIC DIVERSITYMarcello Tully Martin Wishart Tony BorthwickSimon Rogan Geoffrey SmeddleMarc Wilkinson Frances AtkinsJames SommerinBryan Webb Daniel CliffordMary Ann Gilchrist Galton BlackistonWill Holland Kevin MangeollisNathan Outlaw Marcus WareingPaul Ainsworth Alfred PrasadSimon Hulstone Bruno LoubetJosh Eggleton Stephen CraneShaun Rankin Adam SimmondsRobert Thompson Gary jonesMark Poyton
    6. 6. SOUPSDominic Chapman Shaun Rankin Stephen CraneButternut Squash soup Chilled watercress soup Jerusalem artichoke soupAdam Gray Shay Cooper Adam GrayParsnip and apple soup Chilled broccoli soup Spinach soup with wild garlic toasts
    7. 7. DUCKBryan Webb – Breast of Madgett’s farm Stephen Crane – Honey roasted breast Marcus Wareing – Braised and roastedduck of Gressingham duck with cherries whole duckGalton Blackiston – Roast Gressingham Matthew Tomkinson – Honey roasted Phil Carnegie – Duck confit tortelliniduck crowns breast of duck
    8. 8. ICE CREAMSKevin Mangeolles– Earl Grey tea ice Adam Simmonds – Fennel pollen ice Robert Thompson – Peanut ice creamcream creamMark Jordan – Black butter ice cream Galton Blackiston - Stout ice cream Adam Simmonds – Strawberry ice cream
    9. 9. COLLABORATION#SMWFoodSocial
    10. 10. OR WHY I BELIEVE WE ARE BIGGER ON FACEBOOK THAN CHANNEL 4 FOOD, DELIA, DELICIOUSMAGAZINE AND THE GREAT BRITISH BAKE OFF
    11. 11. COMBINED#SMWFoodSocial
    12. 12. AFTER ONLY 8 MONTHS#SMWFoodSocial
    13. 13. WHAT IS THE TRICK?#SMWFoodSocial
    14. 14. COLLABORATION AND SOME ADVERTISING#SMWFoodSocial
    15. 15. IT IS NOT ONLY ABOUT US#SMWFoodSocial
    16. 16. IT IS ABOUT OUR COMMUNITY AND US#SMWFoodSocial
    17. 17. ACTION AGAINST HUNGER
    18. 18. CHEFS ENGAGING
    19. 19. FORGOTTEN FEAST
    20. 20. WHAT OUR COMMUNITY ARE COOKING
    21. 21. CIRCLES OF PARTNERSHIPS Twitter followers Bloggers Restaurants Facebook fansChefs
    22. 22. OUR RULES#SMWFoodSocial
    23. 23. MAKE WORTHY OF SHARING MAKE IT LOOK GREAT#SMWFoodSocial
    24. 24. & ASK OPEN QUESTIONS#SMWFoodSocial
    25. 25. HOW DO YOU DO? WHAT WOULD YOU? TELL US HOW? COULD YOU SHARE?#SMWFoodSocial
    26. 26. OPEN QUESTIONS “OPEN” QUESTIONS#SMWFoodSocial
    27. 27. “WHAT DO YOU THINK OF MY NEW LOOK? WHAT’S THE BEST BIT?”#SMWFoodSocial
    28. 28. “I HAVE A NEW PRODUCT – BUY IT NOW” FIVE TIMES IN A ROW#SMWFoodSocial
    29. 29. IT IS NOT ABOUT YOU RICHARD FROM MOO.COM#SMWFoodSocial
    30. 30. SO IF YOU INTERESTED IN COLLABORATING LET US KNOW info@greatbritishchefs.com @gbchefs on Twitter#SMWFoodSocial
    31. 31. #SMWFoodSocial

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