Location-based business models and LBS games<br />M-Days 2011 FrankfurtMatthias Sala, Cofounder & CEO Gbanga<br />Gbanga. ...
Overall Goals<br /><ul><li>Attention
Experience
Relevance
Content</li></ul> 	How are location-based services helping with this?<br />2<br />
Location-based opportunities<br /><ul><li>Proximity search
Friends recommendation
Price comparison at POS
Walk-in customers</li></ul>3<br />
Location-based opportunities<br />Proximity search<br />Friends recommendation<br />Price comparison at POS<br />Walk-in c...
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LBS business models and LBS games

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Matthias Sala, Cofounder & CEO of Gbanga presents at the M-Days 2011 in Frankfurt how location-based business models could work and what location-based games do in that space.

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LBS business models and LBS games

  1. 1. Location-based business models and LBS games<br />M-Days 2011 FrankfurtMatthias Sala, Cofounder & CEO Gbanga<br />Gbanga. We tell interactive stories<br />
  2. 2. Overall Goals<br /><ul><li>Attention
  3. 3. Experience
  4. 4. Relevance
  5. 5. Content</li></ul> How are location-based services helping with this?<br />2<br />
  6. 6. Location-based opportunities<br /><ul><li>Proximity search
  7. 7. Friends recommendation
  8. 8. Price comparison at POS
  9. 9. Walk-in customers</li></ul>3<br />
  10. 10. Location-based opportunities<br />Proximity search<br />Friends recommendation<br />Price comparison at POS<br />Walk-in customers<br />4<br /><ul><li>Attention
  11. 11. Experience
  12. 12. Relevance
  13. 13. Content</li></li></ul><li>Location-based business models<br />AdvertisementRelevance, ad blocker?<br />B2B revenues<br /><ul><li>Couponing Lead generation
  14. 14. Revenue share / commission Recommendations</li></ul>Revenue from B2C purchases<br /><ul><li>Paid app Upfront costs for user
  15. 15. “Freemium”Demo/Full/Life-time of app?
  16. 16. In-app purchasable itemsExtensions, addons, chapters, POS, very flexible…</li></ul>5<br />
  17. 17. Pricing in the app context<br />6<br />Diamond appfew buyers buy for 999$ each<br />Virtual goodspay as much as you want<br />Cheap appsmore buyersbuyless; sustainable?<br />Price<br />0<br /># of customers<br />
  18. 18. Location-based opportunities<br />Proximity search<br />Friends recommendation<br />Price comparison at POS<br />Walk-in customers<br />7<br /><ul><li>Attention
  19. 19. Experience
  20. 20. Relevance
  21. 21. Content</li></li></ul><li>Location-based games<br />Artcraft ofLiterature, Music, Movies,Games<br />Entertainment produces Attention & immersive experience<br />8<br /><ul><li>Attention
  22. 22. Experience</li></li></ul><li>9<br />Walk-in customers<br />Micropayments<br />Sponsoring partners<br />
  23. 23. Take over real-world locations to become supreme Mafioso<br />Viral game mechanics<br />Generate walk-in customers<br />
  24. 24. Location-basedentertainmentwith Gbanga<br />11<br /><ul><li>Attention
  25. 25. Experience
  26. 26. Relevance
  27. 27. Content</li></ul>Matthias Salamatthias@gbanga.com+41 76 561 29 00 <br />

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