3. 3

4. Reality-Virtuality continuum in according to Milgram, Takemura, Utsumi and Kishino (1994). http://en.wikipedia.org/wiki/Mixed_reality

7. Reality-Virtuality continuum in according to Milgram, Takemura, Utsumi and Kishino (1994). http://en.wikipedia.org/wiki/Mixed_reality

8. http://www.google.com/trends/explore#q=Gamification&cmpt=q

9. http://online.wsj.com/article/SB10001424052748704590704576092460302990884.html

10. Psychology
Psychology
Product
Product
design
design
Behaviour
Behaviour
Advertising
Advertising
Gamification
Gamification
Entertainment
Entertainment
Retention
Retention
Loyalty
Loyalty
programmes
programmes
Edutainment
Edutainment
(frustration
(frustration
management)
management)
Motivation
Motivation
Serious
Serious
Games
Games
Health
Health
Games
Games

11. http://mashable.com/2010/07/13/game-mechanics-business/

13. http://www.game-afterparty.ch/

14. http://www.game-afterparty.ch/

15. http://www.ikea.com/ms/de_CH/campaigns/Game.html#

16. http://www.jumbo.ch/de/services/jumbo-app.html

17. https://vimeo.com/75585258

18. Shortlist
Swiss Venture
Leaders

19. http://blog.gbanga.com
Whitepapers, Workshops,
Präsentationen, etc.