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Mixing Social Software with Business Processes


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A look at how Enterprise social software can be integrated with business processes to improve productivity.

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Mixing Social Software with Business Processes

  1. 1. Mixing Business processes & Social software By Gaurab Banerji Collaboration Strategist Tibco Software Singapore
  2. 2. Where to start a social platformrollout in your organization and how?
  3. 3. unlike other business software, where users usually see immediate results, social software requires users time, effort to contribute& meaningful content to produce value
  4. 4. social software isunstructured andtherefore needs clearly definedbusiness use cases to succeed
  5. 5. Use Cases : layers of abstractionLeast Abstract Client / Project / Focused Product specific Communication Department specific Cross Department KnowledgeMost Abstract General business sharing
  6. 6. a common mistake:Starting with very abstract use casesat a broad, general level• Users do not have a clear direction on how to contribute or use the platform• These contributions go beyond their daily duties and responsibilities which users generally don’t have time for• Senior managers are likely not to participate• Users Lack incentive to contribute as value is often uncertain
  7. 7. value comes invery slowly,causing user fatigue, anddrags outthe adoption
  8. 8. so howdo you createimmediate value in such a platform?
  9. 9. a better approach: startat the core • Start adoption at the core where abstraction is at its lowest level • Identify simple, frequently used business processes that can be ported into the platform • Engage senior managers and business champions to drive the processes in the platform with users
  10. 10. define intra-group and inter-groupbusiness processes to focus on
  11. 11. Intra-group business processes Product Marketing Sales /Development Front Lines Ideation, proje Campaign Targets, sales ct planning, strategy, planning, issue creative, opportunities resolution, dev media, customer elopment strategy feedback, updates
  12. 12. Inter-group business processes Product Marketing Sales /Development Front Lines Product Customer updates, releas feedback, cam e paigns, policies plans, feedbac , plans k
  13. 13. start withdeep use cases at the core of each group
  14. 14. example: product developmentCore – processes / communication 1. weekly project planning / update from PMs 2. daily progress updates from team leads 3. issue resolution 4. product documentation reviewPeripheral - knowledge 1. product strategy 2. competitor analysis 3. product know how / expertise
  15. 15. example: prod. dev. & marketingCore – processes 1. sharing market requirements / reports 2. defining product positioning / strategy 3. specifying product featuresPeripheral – knowledge 1. competitor information 2. market trends
  16. 16. the result: • Users know how and what to contribute during early days • Sustainable content is created without the need to go beyond everyday activities and busy schedules • Users see immediate value through effective communication • Engagement occurs at all levels • Adoption starts spreading immediately as more teams start to port business processes to tibbr • Inter-group uses cases start to develop • Longer term value emerges as content builds up and peripheral use cases develop
  17. 17. viral adoption: Human Finance Resources Product Sales / Marketing Front Lines Dev
  18. 18. customer example: wholesale bankingcustomer relationships are key to the businesshow tibbr helped RM’s with social client management: 1. Initial focus was purely on client collaboration 2. dedicated client subjects made it easy for all team members to collaborate on client accounts 3. RMs gain insight from work done with other clients as well as leverage the entire network of RMs 4. faster deal flow and better service
  19. 19. where appropriate,integrate keyevents fromexternal systems thatsupport core business processes
  20. 20. customer example: shipping (OOCL)shipping delays are very tibbr helped the exception handling process: 1. shipping system triggers delay event into tibbr with details 2. all parties involved receive alert and start resolving the issue through discussions in tibbr 3. exception handling is speeded up saving all parties thousands of dollars
  21. 21. Where to start a social platformrollout in your organization and how?
  22. 22. recap: 1. Identify groups which require better collaboration 2. Define core business processes and communications in the form of use cases at the intra group level 3. Gain senior management buy-in to drive use cases in the platform 4. Expand use cases to cover inter-group processes 5. Integrate external system data to drive deeper business processes and use cases to apply structure 6. Expand usage to more peripheral knowledge sharing use cases
  23. 23. Thank You Q&A By Gaurab Banerji Collaboration Strategist Tibco Software Singapore