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Engaging People and Place

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This presentation by Jeannette Hanna of Trajectory describes the power of community stories in mapping local cultures, building communities and connections to creating authentic place brands

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Engaging People and Place

  1. 1. Engaging People & Place
  2. 2. <ul><li>Story’s are the “DNA of culture” and are central to cultural mapping. Our approach is to solicit stories that connect three types of narratives: </li></ul><ul><li>honouring the past, </li></ul><ul><li>celebrating the present </li></ul><ul><li>envisioning the future. </li></ul><ul><li>Stakeholders are more actively engaged in co-creating visions of the future if the past and present have been portrayed in meaningful ways.   </li></ul>Why stories matter?
  3. 3. Help People Tell Stories
  4. 4. Honouring the past
  5. 5. Inviting the community to share their favourite places… Celebrating the present…
  6. 7. The Opportunity: Mapping community identity + local engagement
  7. 8. <ul><li>Strategy: </li></ul><ul><li>Raise awareness about a wide range of local cultural activities and resources for both residents and visitors through dynamic interactive maps </li></ul><ul><li>Enhance access to the actual “content” of culture e.g. – web maps linking to a podcast from a local festival; – access to digitized collections of local libraries and museums; photographs and oral history recordings   </li></ul>Celebrating the present…
  8. 9. Customize Google maps with site specific messages (Wikipedia), videos, planning documents, stats, histories, photos and more Help people tell local stories…
  9. 10. Help people discover cultural assets…
  10. 11. Help people discover cultural assets…
  11. 12. Search results: Chewstick Links to website, Facebook, YouTube etc.
  12. 13. Sample Administrator Report
  13. 14. Linking stories of the past and the future…
  14. 15. Attract jobs, investment Boost tourism Promote agriculture Support food & beverage Market culture, heritage Draw students Build community How stories support community growth…
  15. 18. Adoption has been extraordinarily successful…

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