Twitter For Business

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Gavin Whittaker and Adam Harris present \'Twitter for Business\'. An interactive course educating businesses on the power of Twitter for:

* List building
* Driving traffic to their website
* Geo-locating local prospects
* Defining their Niche

and much more....

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Twitter For Business

  1. 1. A summary of this goal will be stated here that is clarifying and inspiring<br />2009 Goals <br />Social Media &<br />For Business<br />Gavin Whittaker & Adam Harris<br />
  2. 2. A summary of this goal will be stated here that is clarifying and inspiring<br />2009 Goals <br />Introductions<br />Videos<br />Using Twitter for Business<br />The Bigger Picture<br />Facilitation Session<br />Getting You Started<br />9% of Fortune 100 use social networks or corporate blogs to communicate with stakeholders<br />
  3. 3. A summary of this goal will be stated here that is clarifying and inspiring<br />2009 Goals <br />The State of the Internet<br />http://www.youtube.com/watch?v=T6MfnuvH4Rs<br />
  4. 4. A summary of this goal will be stated here that is clarifying and inspiring<br />2009 Goals <br />Why Twitter?<br />Everyday, millions of users create, share and discover ideas on Twitter<br />Users also find great value in connecting with businesses of all kinds on Twitter to:<br /><ul><li>Share their experiences, both good and not so good
  5. 5. Provide feedback on recent events or launches
  6. 6. Discuss product & service ideas
  7. 7. Learn about exclusive deals or offers
  8. 8. Get customer service</li></li></ul><li>A summary of this goal will be stated here that is clarifying and inspiring<br />2009 Goals <br />How Does it Work?<br />Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces<br />The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from<br />Twitter works equally well from your desktop or mobile phone<br />
  9. 9. A summary of this goal will be stated here that is clarifying and inspiring<br />2009 Goals <br />Before Diving In...<br />If you want to spend time listening first, you don’t need an account to search at search.twitter.com<br /><ul><li>Try searching for your industry and a few key topics in your field</li></ul>Listening can help you get a sense of how you want to engage on Twitter<br />
  10. 10. A summary of this goal will be stated here that is clarifying and inspiring<br />2009 Goals <br />The Social Media Revolution<br />http://www.youtube.com/watch?v=sIFYPQjYhv8<br />
  11. 11. A summary of this goal will be stated here that is clarifying and inspiring<br />2009 Goals <br />Getting Started is Easy...<br />Signing up for an account takes just a few minutes<br />To help people recognise and trust your account, fill out your profile completely and include a picture<br />
  12. 12. A summary of this goal will be stated here that is clarifying and inspiring<br />2009 Goals <br />Follow Relevant Accounts<br />Following somebody means you’ve subscribed to their tweets <br />To find people talking about your company or topics in your field, use search.twitter.com<br />When you find a good candidate, look under their picture for the Follow button<br />You can also choose to interact without following an account, just send them a tweet<br />
  13. 13. A summary of this goal will be stated here that is clarifying and inspiring<br />2009 Goals <br />Posting Tweets<br />People like tips, links to interesting stories and blog posts (they don’t have to be about your company), exclusive deals and a good sense of humor.<br />People like the human touch and will appreciate posts with your thoughts and experiences more than you think<br />They also like it when you say ‘Hi’ and respond to their questions, comments, praise, complaints and jokes<br />
  14. 14. A summary of this goal will be stated here that is clarifying and inspiring<br />2009 Goals <br />Key Terms...<br />To follow somebody is to subscribe to their messages<br />A tweet is an individual message<br />A DM or direct message is a private message on Twitter<br />RT orretweet is to repost a valuable message from somebody else on Twitter and give them credit<br />Trending topics are the most-discussed terms on Twitter at any given moment<br />
  15. 15. A summary of this goal will be stated here that is clarifying and inspiring<br />2009 Goals <br />Twitter Lingo<br />@username is a public message to or about an individual on Twitter<br />A hashtag—the # symbol followed by a term and included in tweets—is a way of categorising all the posts on a topic<br />Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically<br />
  16. 16. A summary of this goal will be stated here that is clarifying and inspiring<br />2009 Goals <br />Best Practices<br />Build relationships on Twitter<br /><ul><li>Listen for comments about you
  17. 17. Respond to comments and queries
  18. 18. Ask questions
  19. 19. Post links to things people would find interesting
  20. 20. Re-tweet messages you would like to share
  21. 21. Use a friendly, casual tone
  22. 22. Don’t spam people</li></li></ul><li>A summary of this goal will be stated here that is clarifying and inspiring<br />2009 Goals <br />Best Practices<br />Leverage the real-time nature of Twitter<br /><ul><li>Ask questions, float ideas, solicit feedback – and expect fast feedback most of the time
  23. 23. If you’ve launched a product, new store or new campaign, search Twitter for comments
  24. 24. Respond to customer service issues quickly
  25. 25. Engage in discussion on a tricky public issue your company is dealing with</li></li></ul><li>A summary of this goal will be stated here that is clarifying and inspiring<br />2009 Goals <br />Best Practices<br />Measure the value of Twitter<br /><ul><li>Before setting up measurement tools, focus on the quality of your engagement: do a gut-check of how things are going
  26. 26. Try to analyse the quality of feedback and topics of discussion, you may find this changing over time
  27. 27. Keep a tally of questions answered, customer problems resolved and positive exchanges held
  28. 28. When offering deals on Twitter, use a unique coupon code or separate landing page</li></li></ul><li>A summary of this goal will be stated here that is clarifying and inspiring<br />2009 Goals <br />Demonstrating Twitter<br />www.speeddemonit.co.uk – frequent blogs about PC security, optimisation and software<br />Twitter has scheduled tweets to drive traffic to my site<br />Facebook and LinkedIn display my tweets in realtime, capturing hits far and wide<br />Google – Gavin Whittaker is 1st <br />
  29. 29. A summary of this goal will be stated here that is clarifying and inspiring<br />2009 Goals <br />3rd Party Twitter Tools<br />ManageTwitter<br />Easily and quickly un-follow people who are not following you<br />SocialOomph - www.socialoomph.com<br />Find followers by keywords and schedule tweets<br />Wefollow, twellow, justtweetit, geofollow, decoratetwitter, Chris Brogan 50 biz tips<br />
  30. 30. A summary of this goal will be stated here that is clarifying and inspiring<br />2009 Goals <br />Let’s Get Started....<br />Profile Name (www.namechk.com)<br />Biography<br />Website Link<br />Customise Twitter Profile<br />Integrate with LinkedIn and Facebook<br />Finding Followers<br />SocialOomph to Make Life Easy…<br />
  31. 31. A summary of this goal will be stated here that is clarifying and inspiring<br />2009 Goals <br />Thank You<br />

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