Be the first to like this
A recent headline in the business section of The Evening Standard heralded that ‘mobile is the new battleground in internet gold rush’ with the overriding belief that ‘success for mobile hinges on whether 3G will bring in advertising cash’. Those headlines and analysis could easily have been written back in 2001 and indeed were. At the time, the biggest gamble had taken place, the bid by major mobile operators to build, develop and operate a new and dynamic technological infrastructure for wireless mobile networks. To pay for the investment operators needed to find the killer application(s) beyond voice revenues. Much of the focus was centred on technology rather than the consumer and unfortunately in today’s market, still is.