A business case for India. An inside-out view of what shapes the India of today and why/when to consider India for your business.

1. India
A Business Case

2. THE ELEPHANT STORY————————————————
"To understand India at all, you must be able to hold on to completely contradictory images, and realise they
both represent the true India.”
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3. Facts that ‘matter’ for business
Diverse Diverse Diverse
Hierarchical & Divided
Land of a ‘Million Gods’
‘Being Ruled’ mindset
‘Welcoming and Trusting’
A ‘Blessed’ Land
Current Demographic Considerations
Current Geo-Political Considerations

4. ‘Why’ and ‘When’ to consider India
for your business?
For the volume and/or specific ‘value’
For the ‘growth’ and/or ‘reinvigoration’
For its ‘qualified’ and ‘dedicated’ workforce
For the ‘stability’ and/or ‘culture’
For ‘nirvana’ or ‘moksha’…..

5. ———————————————
India, today, is one of the most exciting business
markets in the world as it clearly seem to dominate a
majority of the following key success factors of:
|Technology |Process |People |