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Service Delivery Process Of Times Of India

Services Marketing Project on Times of India

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Service Delivery Process Of Times Of India

  1. 1. Service Delivery Process of Times of India<br />Group-9<br />
  2. 2. Industry Facts (Revenue Rs. Billion)<br />
  3. 3. News Paper Industry Revenue<br />
  4. 4. TOI Introduction<br />Times Of India.flv<br />
  5. 5. The Times of India<br />
  6. 6. Response Department<br />The advertisement that appears in the newspaper begins its journey several weeks ahead of the final print.<br />All the advertisements are being taken through the advertisement agency only.<br />This arrangement is beneficial for the newspaper.<br />
  7. 7. Service Delivery Process<br />
  8. 8. Customer Support<br />The Times of India provides full support to the customer so that the advertisement can have the desired impact on the customer.<br /><ul><li>Suggesting the customer regarding the page selection and the selection of the day of the week for the advertisement.
  9. 9. In keeping track of the impact of advertisement.
  10. 10. E-Paper.
  11. 11. Creativity: Speaking Newspape_Media Innovation.mp4</li></li></ul><li>Editorial Department<br />The news side of the paper begins to take shape early in the morning. This is a result of various sections of editorial working together and they are:<br />Editorial Department.docx<br />
  12. 12. Editorial Process<br />Editorial Process.docx<br />
  13. 13. Questionnaire<br />QUESTIONNAIRE.docx<br />QUESTIONNAIRE_2.docx<br />
  14. 14. Observation (Sample size: 40)<br />Which news paper are you reading ?<br />
  15. 15. Observation<br />
  16. 16. Observation<br />Reason for the choice of particular News paper.<br />
  17. 17. Observation<br />
  18. 18. News Print Industry<br />Newspaper publishing and printing across the world are taking a new shape these days. The reasons being <br />
  19. 19. News Print Industry<br />New business models are being devised to meet the demands of the changing scenario. <br />Therefore, it is high time that the newspaper publishers in India too assess the future trends and formulate strategies to fulfill the varying requirements of customers; be it readers or advertisers.<br />