Talent Communities and Social Recruiting

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Talent Communities and Social Recruiting

  1. 1. Gautam Ghosh – India Marketing & Platform Evangelist <br />http://www.gautamblogs.com<br />
  2. 2. What is a Talent Community<br />
  3. 3. Develop & Engage before you recruit<br />Engaged candidates make better employees<br />Develop candidates <br />pre-employment<br />“It's time to consider the nonlinear relationship between recruitment and development within organisations.”<br />Michael. Echols, PH.D. Human Capital Lab, <br />
  4. 4. It is all about multilogue, not monologue<br />Candidate segmentation in a dedicated professional Talent Community is critical for effective engagement and recruiting.<br />The Facebook generation expects relevant engagement, not just advertising: <br />• One-to-many messaging<br />Timely information to a large audience.<br />• Engage in two-way communication<br />Socially based relationship development.<br />• One-to-one messaging<br />The ability to communicate privately with individuals is critical.<br />
  5. 5. Social Media Hub: all your digital content<br />Aggregate your online content and give talent a single Media Hub in which to engage with you<br />
  6. 6. Recruitment Hub: auto list creation<br />Automatically segment your community into Attraction Lists<br />
  7. 7. Use Talent Words to attract targeted candidates<br />Targeting Talent<br />Talent journey<br />Your target candidate will get a message, inviting them to join your Talent Community.<br />The first step to start a Talent Words <br />campaign is to select the people <br />you want to target. For example: <br />Your personalised landing page welcomes them into your community.<br />Community management<br />Once your community members are all there, eager to engage with you, you segment them in lists and talk to them on a regular basis in a targeted way.<br />Inside the community, they edit their professional profiles.<br />
  8. 8. Start Recruiting directly from your community <br />Post jobs and analyse results<br />Headhunt in your own community<br />Interview and take notes<br />Hire the right people<br />in less time<br />
  9. 9. Thank You<br />Gautam GhoshCall ME: +91 97422 39954<br />gautam@BraveNewTalent.com<br />

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