Blogging for BusinessDigital Vidya CampJan, 7-8th 2011
By Gautam Ghosh
Manages a HR community of 1400 professionals at www.humanresourcespeople.com
One of the top 25 HR Digital Influencers of 2010, No. 2 in the list of top 25 Influencers in Talent Management by HRExaminer.com, Top 25 influencers in Enterprise Social Media and has been featured as one of the 100 Influencers in HR.
Published an article on “Talent Acquisition using the internet” in the February 2006 issue of “Consultants News”.
His blog http://www.gautamblogs.com has won the following recognitions:
Ranked amongst the top 75 Business Blogs of 2009 by Businesspundit.com
In the top 50 HR Blogs to watch in 2009 by EvanCarmichael.com
Top 100 most useful blogs for Women Business People
In the top 25 in the list of Career 100 blogs compiled by RiseSmart,
One the top 25 HR Blogs compiled by HRWorld in 2007
Listed on the top HR, Career as well as Indian sites on Alltop.com
Ranked amongst the top 3 Indian Blogs in the publicly voted Indiblogges contest in 2004
Article in the HRD Newsletter on Virtual Communities, 2000.
The blog has also been featured in the book Business Blogs: A Practical Guide
Won the 3rd prize in the Young HR Managers Conference for a paper written on 'The HR and IT partnership at Satyam‘ at NHRD 1999.
Take a couple of minutes
Jot down your thoughts
So what’s a blog?
Making your blog social
When a Tree falls in the forest does any one hear it?
By Gautam Ghosh
The Content Community Model For Social Media
Which blogs do you read?
How do you find blogs?
Let’s do a small exercise
How to build a community around your blog?
It Depends on Your Blog’s Content Strategy
3. Customer Stories
1. Company News
2. Industry Trends
5. Social Hub
4. One-to-One Conversations
By Gaurav Mishra at 2020 Social
The Blog was one of their first social media initiatives – used to communicate new offerings
Has a twitter widget to show real time conversations
Links to popular tech bloggers
Links to social networking “chicklets”
Each product by Zoho has its individual blog
However only pictures and Youtube embeds of third party coverage doesn’t ensure great SEO or thought leadership
Hardly any comments
Kennedi – The Astrologer
Individual Astrologer using his blog to get clients
Showcases reader comments
Has a yahoo chat application to respond to any reader online
IVF doctor to showcase his approach and get patients
Has community widgets like Google Friend Connect and Facebook Blog Networks
Different blog – focus is showcasing NASSCOM’s work
Twitter widget showcases who’s talking about next event
So what is it?
The Secret SAUCE to Good corporate Blogging
It comes with the territory
Engaging with criticism
Dell Blog Response Checklist
Would love to keep in touch