2020 Social: Employee Communities<br />Because Work is Social<br />February 2010<br />
Who Are We<br />Strategy  & Marketing<br />Strategy  & Marketing<br />Gaurav Mishra <br />CEO<br />IIMB, Tata Group, Yahoo...
What Do We Do<br />We build and nurture online communities for clients<br />help them build strong long-term relationships...
How Do We Work?<br />Engage<br />(Ongoing)<br />Diagnose & Plan<br />(2-8 weeks)<br />Build<br />(4-12 weeks)<br /><ul><li...
Social media analytics
Social CRM
Social ads
Social media campaigns and contests
Senior management workshops
Primary and secondary research
Strategic roadmap
Community platforms
 Social applications
Integration with Facebook, LinkedIn and Twitter APIs</li></li></ul><li>Five Reasons Why Business and Work is Social<br />...
Conversations<br />Your customers, partners and employees are talking about you, in public.<br />Listen to them, reach out...
Collaboration<br />People work together in flow when they connect with each other as people. <br />Create rich profiles  a...
Community<br />Internal Communities come together around a shared social object: a lifestyle, cause or passion.<br />Build...
Collective Intelligence<br />Consultants, employees and partners can give you new ideas and insights.<br />Ask for their i...
Employee Generated Content<br />Your employees love to express themselves.<br />Tap into their creativity. Ask them to int...
The Big Question<br />How do we engage the different talent pools with the organization?<br />Different people have differ...
Talent Communities Are Social <br />It needs time and social engagement from the organization to build <br />Find your mos...
Engaging External Talent community<br />1.Expert blogs<br />4. UGC campaign module<br />Your Organization<br />2. News Agg...
Showcase Culture: Directi<br />Video shared during the recruitment process :- The Directi story- Industry snapshot- Work c...
Employment Branding: EMC<br />External employment branding- encourages bloggers to act as organic brand ambassadors<br />E...
Showcase work culture- Employee blogs<br />Source: http://www.microspotting.com/<br />HR and recruitment focused community...
Connect recruiters with potential employees <br />Source: http://microsoftjobsblog.com/<br />Social recruitment platform f...
Onboarding Candidates<br />Source: http://campusconnect.infosys.com/forum/<br />Idea: Discussion forum on relevant topics<...
Listen and Respond to Conversations<br />Across different forums, social networks, platforms on the social web<br />Use li...
Social CRM Results<br />Use tools like Buzzstream, Techrigy or Radian6 to conduct these searches.<br />Build a process tha...
Upcoming SlideShare
Loading in …5
×

How Can HR use and leverage Social Media

7,247 views

Published on

How HR can use social media and social technologies to build external talent communities, build and employment brand, and engage employees in internal communities - some thoughts and ideas by Social Business Strategy firm 2020 Social

Published in: Business, Technology

How Can HR use and leverage Social Media

  1. 1. 2020 Social: Employee Communities<br />Because Work is Social<br />February 2010<br />
  2. 2. Who Are We<br />Strategy & Marketing<br />Strategy & Marketing<br />Gaurav Mishra <br />CEO<br />IIMB, Tata Group, Yahoo! Fellow at Georgetown<br />Dave Evans <br />Consulting Director<br />Author of ‘Social Media Marketing: An Hour a Day’<br />Organizational Development <br />Enterprise Software<br />Gautam Ghosh <br />Consultant<br />XLRI, Deloitte, HP, Dell<br />KaushalSarda<br />Consultant<br />Capgemini CRM, Uhuroo Founder<br />
  3. 3. What Do We Do<br />We build and nurture online communities for clients<br />help them build strong long-term relationships<br />to catalyze collaboration and innovation<br />and drive loyalty and advocacy.<br />
  4. 4. How Do We Work?<br />Engage<br />(Ongoing)<br />Diagnose & Plan<br />(2-8 weeks)<br />Build<br />(4-12 weeks)<br /><ul><li>Community management
  5. 5. Social media analytics
  6. 6. Social CRM
  7. 7. Social ads
  8. 8. Social media campaigns and contests
  9. 9. Senior management workshops
  10. 10. Primary and secondary research
  11. 11. Strategic roadmap
  12. 12. Community platforms
  13. 13. Social applications
  14. 14. Integration with Facebook, LinkedIn and Twitter APIs</li></li></ul><li>Five Reasons Why Business and Work is Social<br /><br /><br /><br /><br /><br /><br /><br /><br />!<br /><br /><br /><br />Consumer Generated Content<br />Collaboration<br />Collective Intelligence<br />Community<br />Conversation<br />
  15. 15. Conversations<br />Your customers, partners and employees are talking about you, in public.<br />Listen to them, reach out to them, engage them in a two-way conversation.<br />Have you worked with this vendor?<br />Yes! They adhere and exceed their promises<br /><br /><br />
  16. 16. Collaboration<br />People work together in flow when they connect with each other as people. <br />Create rich profiles and shared workspaces to enable employees to help each other.<br />How do I fix this issue?<br />Let me tell you how!<br /><br /><br />
  17. 17. Community<br />Internal Communities come together around a shared social object: a lifestyle, cause or passion.<br />Build and nurture a community platform to host your clinicians , admin employees and consultants<br />I love road trips!<br />I love my car!<br />I love travel!<br /><br /><br /><br />
  18. 18. Collective Intelligence<br />Consultants, employees and partners can give you new ideas and insights.<br />Ask for their ideas, help them build on them, recognize and reward them for their contribution. <br />!<br />Here’s how we can make it better!<br />Here’s an idea!<br />It worked! Thank you!<br /><br /><br /><br />
  19. 19. Employee Generated Content<br />Your employees love to express themselves.<br />Tap into their creativity. Ask them to interpret your culture.<br />Here are photos from the NY conference<br />Take a look at this presentation that I made<br />Here’s what I did yesterday<br /><br /><br /><br />
  20. 20. The Big Question<br />How do we engage the different talent pools with the organization?<br />Different people have different needs – incentivise them to engage with you and each other – and start a conversation<br />
  21. 21. Talent Communities Are Social <br />It needs time and social engagement from the organization to build <br />Find your most passionate and communicative employees and mentor them to become Talent Community Managers.<br />
  22. 22. Engaging External Talent community<br />1.Expert blogs<br />4. UGC campaign module<br />Your Organization<br />2. News Aggregation platform<br />5. Integration with social platforms <br />3. Advocacy Program<br />6. Discussion forums and groups<br />
  23. 23. Showcase Culture: Directi<br />Video shared during the recruitment process :- The Directi story- Industry snapshot- Work culture- Designations and job descriptions- Employee quotes- A typical work day at Directi- Career growth-Benefits at Directi- How to Apply and selection process<br />http://www.slideshare.net/directi/directi-campus-recruitment-bizdev-presentation<br />
  24. 24. Employment Branding: EMC<br />External employment branding- encourages bloggers to act as organic brand ambassadors<br />EMC Careers - YouTube - Twitter- Facebook- Wordpress- LinkedIn<br />Help Save Nick Glasgow – a social media campaign to save an employee suffering from cancer<br />http://www.slideshare.net/pollypearson/social-media-strategy-and-execution-for-branding-engagement-and-recruiting<br />
  25. 25. Showcase work culture- Employee blogs<br />Source: http://www.microspotting.com/<br />HR and recruitment focused community platform<br />
  26. 26. Connect recruiters with potential employees <br />Source: http://microsoftjobsblog.com/<br />Social recruitment platform for potential employees.<br />Recruiters help with job-hunting, resume writing, interview preparation, etc<br />Share upcoming job fairs, events, vacancies<br />
  27. 27. Onboarding Candidates<br />Source: http://campusconnect.infosys.com/forum/<br />Idea: Discussion forum on relevant topics<br />Reference: Infosys campus connect forum<br />
  28. 28. Listen and Respond to Conversations<br />Across different forums, social networks, platforms on the social web<br />Use listening tools to figure out what current and prospective employees are saying about your culture, nature and type of work, and other competitors for your talent.<br />
  29. 29. Social CRM Results<br />Use tools like Buzzstream, Techrigy or Radian6 to conduct these searches.<br />Build a process that would empower users to respond and participate in the conversation<br />
  30. 30. Engaging Internal Talent Networks<br />Some Examples<br />
  31. 31. The components of Engagement<br />Areas where Organizations usually focus employee engagement initiatives <br />
  32. 32. Employee Networking<br />Status updates to keep people informed, and other’s status to be informed<br />Widgets to follow information useful to user<br />Productivity tools like to do lists, calender can be included<br />
  33. 33. Example: EMC<br />Internal social network- Innovation showcase – Teams develop creative posters and showcase their work-Radio show where employees participate in free wheeling discussions-Photo contest on ‘A day in your life at EMC’- New recruits – volunteer mentorship program-Empowering employees – submit an Idea section <br />http://www.slideshare.net/directi/directi-campus-recruitment-bizdev-presentation<br />
  34. 34. Connecting the workforce – breaking silos: Davies<br />REQUIREMENT<br /><ul><li>collecting, refining and sharing company-wide best practices and subject matter expertise
  35. 35. Speeding up training and knowledge transfer
  36. 36. Creating a connected and collaborative workforce</li></ul>SOLUTION<br />-Internal messaging system<br />-Wikis + Blogs<br />- Customizable dashboards<br />
  37. 37. Breaking information silos at Angel.com<br />-Efficient way to collect valuable insights from multiple contributors<br />-Create a corporate memory of information/ insights, to surround deliverables with context<br />-Allow team members in all departments to engage in a collaborative way. <br />-Discover valuable work of others via notifications, update feeds, tagging and search, and then re-use that work<br />SOLUTION<br />-Wikis + Weblogs +Internal messaging tool + RSS feeds, tagging features<br />
  38. 38. Internal Jobs @ StarBucks<br />Tool for employees that allows them the option of charting their own career graph<br />Interactive internal recruitment tool<br />Career assistance through polls, blogs, forums and wikis<br />Career development resources<br />http://www.cfactorworks.com/portal.jsp?y3uQUnbK9L2RmSZs02CjV2k5C44jXZvaAVry6ADWtAE=<br />
  39. 39. Enterprise Collaboration - Benefits<br /><ul><li>Improve visibility on projects and initiatives
  40. 40. Improve employee productivity
  41. 41. Improve internal communication effectiveness
  42. 42. Promote corporate culture and community building
  43. 43. Ensure compliance to internal processes
  44. 44. Effectively leverage corporate knowledge & expertise
  45. 45. Eliminate inefficient communication tools and habits</li></li></ul><li>Ask Us How<br />2020social.com | contact@2020social.com| @2020social<br />gaurav@2020social.com<br />@gauravonomics<br />dave@2020social.com<br />@evansdave<br />gautam@2020social.com<br />@gautamghosh<br />kaushal@2020social.com<br />@ksarda<br />

×