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Building an Engaging Community<br />Using Effective Social Media Strategies<br />Gautam Ghosh<br />Product Evangelist - Qo...
Why should a business invest in a community?<br />2<br />© Qontext Inc. 2010<br />
What is a Community?<br />How is it different from a Social Network<br />© Qontext Inc. 2010<br />3<br />
Communities have always been there<br />© Qontext Inc. 2010<br />4<br />
The Long Tail<br />© Qontext Inc. 2010<br />5<br />
Social Objects<br />The Glue for Communities<br />© Qontext Inc. 2010<br />6<br />
Questions to ask<br />What community are we building?<br />What’s the social object of that community?<br />7<br />© Qonte...
The Million Dollar Question<br />Build my own community?<br />Or<br />Go to where a community exists<br />© Qontext Inc. 2...
© Qontext Inc. 2010<br />9<br />
Designing for Engagement<br />And why engagement at all?<br />10<br />© Qontext Inc. 2010<br />
The content community model<br />© Qontext Inc. 2010<br />11<br />
Facilitating the community<br />What behaviors do you want to facilitate<br />12<br />© Qontext Inc. 2010<br />
Skills for the community manager<br />Challenges<br />© Qontext Inc. 2010<br />13<br />
Who is a community facilitator?<br />Everyone<br />14<br />© Qontext Inc. 2010<br />
7 Seven Types of Community Members<br />Lurker<br />Learner<br />Connector<br />Moderator<br />Organizer<br />Teacher<br /...
The Secret<br />Be a part of the community <br />In the full sense<br />16<br />© Qontext Inc. 2010<br />
Connect <br />Blog http://www.gautamblogs.com<br />Twitter - @GautamGhosh<br />Facebook: http://www.facebook.com/HR.Blogge...
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Communities using social media - gautam ghosh

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Communities using social media - gautam ghosh

  1. 1. Building an Engaging Community<br />Using Effective Social Media Strategies<br />Gautam Ghosh<br />Product Evangelist - Qontext<br />
  2. 2. Why should a business invest in a community?<br />2<br />© Qontext Inc. 2010<br />
  3. 3. What is a Community?<br />How is it different from a Social Network<br />© Qontext Inc. 2010<br />3<br />
  4. 4. Communities have always been there<br />© Qontext Inc. 2010<br />4<br />
  5. 5. The Long Tail<br />© Qontext Inc. 2010<br />5<br />
  6. 6. Social Objects<br />The Glue for Communities<br />© Qontext Inc. 2010<br />6<br />
  7. 7. Questions to ask<br />What community are we building?<br />What’s the social object of that community?<br />7<br />© Qontext Inc. 2010<br />
  8. 8. The Million Dollar Question<br />Build my own community?<br />Or<br />Go to where a community exists<br />© Qontext Inc. 2010<br />8<br />
  9. 9. © Qontext Inc. 2010<br />9<br />
  10. 10. Designing for Engagement<br />And why engagement at all?<br />10<br />© Qontext Inc. 2010<br />
  11. 11. The content community model<br />© Qontext Inc. 2010<br />11<br />
  12. 12. Facilitating the community<br />What behaviors do you want to facilitate<br />12<br />© Qontext Inc. 2010<br />
  13. 13. Skills for the community manager<br />Challenges<br />© Qontext Inc. 2010<br />13<br />
  14. 14. Who is a community facilitator?<br />Everyone<br />14<br />© Qontext Inc. 2010<br />
  15. 15. 7 Seven Types of Community Members<br />Lurker<br />Learner<br />Connector<br />Moderator<br />Organizer<br />Teacher<br />Super-User<br />© Qontext Inc. 2010<br />15<br />
  16. 16. The Secret<br />Be a part of the community <br />In the full sense<br />16<br />© Qontext Inc. 2010<br />
  17. 17. Connect <br />Blog http://www.gautamblogs.com<br />Twitter - @GautamGhosh<br />Facebook: http://www.facebook.com/HR.Blogger<br />Email: gautam.ghosh@qontext.com<br />Slideshare: http://www.slideshare.net/gautam<br />Linkedin: http://www.linkedin.com/in/gautam<br />© Qontext Inc. 2010<br />17<br />

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