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Digital marketing plan - Digital marketing strategy for business


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Digital Marketing Ideas for your small business, check this ppt and find here , how to increase online traffic, how to create brand awareness, complete digital marketing plan for your business, digital marketing strategy, seo techniques, social media marketing.
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Digital marketing plan - Digital marketing strategy for business

  1. 1.  Create brand awareness and good market presence on internet world using SEO, SEM, Social media marketing strategies.  Increase good Search engine ranking, page rank and number of daily/monthly visitors to our website
  2. 2. 1.Understand your right audience 2.Evaluate your potential customer base. 2.Find out who are our costumers 4.To whom we are targeting 5.Which area, where to promote our service Check – Small Business Ideas for Beginners
  3. 3.  Competitor research  Search Engine Optimization (SEO)  Search Engine Marketing (SEM)  Social media Optimization  Social Media Marketing(SMM)  Email Marketing  Blogger Outreach program Read : Golden Rule For Social Media Content
  4. 4. Search engine optimization (SEO) is the process of improving the volume and quality of visitors to a web site from search engines. SEO On Page  Keyword research  Keyword Meta tags, Page Title, Meta Description Setup  XML Site map generation and submission  Google webmaster tool setup  Website web pages indexing on search engines  Check broken links Check Best SEO techniques to Promote Website
  5. 5.  High PR web/link directory submission  High quality Social bookmarking  Document sharing  Article and Press release submission  Business directories submission  Local classified listing  Blog commenting and forum posting
  6. 6.  SEM is the process of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis  Advertisement through Google adwords.
  7. 7.  Content Marketing:- Create quality content for promoting on all social networking sites. Low quality content is the most common mistake and can affect your rankings and damage your brand.  Social Media & Social Networking: Use of Internet technology to connect with people socially and generate publicity through online communities. Social Media is the most effective way to publish & promote content.  Social network channels (Face book, Twitter, Google+ etc.)  Blogs And Q&A’s  Social Bookmarking and Document sharing
  8. 8.  Bookmarking Links from the site  Using top SBM sites for quality backlinks like jumptages, Digg, Reddit, stumbleupon.  Document sharing  Sharing presentation through slide share, scribd, docstoc ,Slideshare.  Promotion on high page rank social bookmarking channels
  9. 9.  Follow key blogs  Posting on relevant blogs  Comment on blogs with link  Network with influential bloggers  Post questions and answers on Q&A sites like quora, yahoo answers with links, to derive traffic, increase backlinks, create more visibility and enhance online reputation How to Start Blogging ??? Click Here
  10. 10.  Now a day’s email marketing is very effective way to create good brand awareness and visitors. Reaching out to our target audience and customers through sending emails and newsletters daily or weekly.  Create a good email content  Choose best email templates  Send mails to target audience
  11. 11.  Create blogger outreach campaign  Listing out the bloggers from india and world.  Reaching out to bloggers through email.  Getting data from different blog directories like, etc.
  12. 12.  Tracking online traffic visitors, page views through Google analytics tool  Track search traffic, referral and direct traffic  Social media monitoring through social mention, redian6 and hootsuite tools.
  13. 13.  Excellent online reputation management  Build recognizable identity or branding of your products or services  Create “Buzz” or online conversations about products or services  Another way to form relationships with customers, prospects, employees, business, colleagues partners, Reach millions of people globally who could potentially become customers  Multiply incoming links to your site  Achieve higher search engine rankings  More visibility and accessibility of your business..
  14. 14.  Boost targeted visitors which equals higher conversions  Achieve higher web site rankings on search engines for your targeted keywords  Search engines crawl your site more often Increase the number of pages on your site that are indexed by search engines.  Reach millions of people globally who could potentially become customers  Multiply incoming links to your site More visibility and accessibility of your business  Make your site authoritative