Fashion Retail Field Survey - Milan, Italy

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This short presentation was part of a course at NYU Stern taken place at the SDA Bocconi School of Management in Milan, Italy in March 2013. It highlights attributes of brand retail experiences based on walking through the shopping districts of Milan and visiting flagship stores.

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Fashion Retail Field Survey - Milan, Italy

  1. 1. RETAIL FIELD SURVEY NYU Stern | SDA Bocconi Baptist | Langton | Lind | Nanasi | Venkateswar Wednesday, March 20, 13
  2. 2. formato shop within shop adequate customer service limited product assortment corner sub-par customer service adequate product assortment mono brand good customer service knowledgable core product line consistent with brand identity multi brand use of focal points collection is on trend runway inspired flagship varied customer service varied product assortment deep product knowledge core brand essence Wednesday, March 20, 13
  3. 3. “...un regalo per la mama...” customization to luxury niche great customer service captures aspirational customer fashion, not luxury industrial minimalistic uninviting inconsistent service flow by product line vs brand essence flagship and mono brand types “a gift for mom” Wednesday, March 20, 13
  4. 4. industrial minimalist uninviting intentional brutta esperienza Wednesday, March 20, 13
  5. 5. white glove service design: absolute aspirational a c c e s s i b l e superba esperienza Wednesday, March 20, 13

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