 Whatever the nature of the social values—the content of the culture complex—the members of the group are responsive to t...
 “The attitude may be one of desire or one of aversion” Having a social attitude is different than deciding to be social...
 The first company spends 3 times more than the second company in training their front-line staff to be courteous and con...
 determines the behavior of          the person and  provides the mechanism of social control attitude always represents...
 “A motive is inner state that energize, activates or moves and direct toward goals” “Motivation is channelization and a...
 Based on motive Affected by motivating Goal directed behavior Related to satisfaction Person motivated in totality  ...
GOAL              GOALNEED   TENSION    DIRECTED         FULFILLMENT                 BEHAVIOUR                         FAV...
GOAL                SELF                          HUMANMOTIVATION                 DIRECTED             PERCEPTION         ...
 Status Promotion Responsibility Pleasure and interest Recognition Social importance                          Prepar...
Prepared By : Gaurav Kohli
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Social attitude

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Social Attitude

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Social attitude

  1. 1.  Whatever the nature of the social values—the content of the culture complex—the members of the group are responsive to them. The values are objects of human desire. This appreciation of the social value is an attitude. Prepared By : Gaurav Kohli
  2. 2.  “The attitude may be one of desire or one of aversion” Having a social attitude is different than deciding to be social. Social attitudes evolve within workplace cultures who understand ‘being social’ is the difference between saying you offer an experience and working hard to provide one. Prepared By : Gaurav Kohli
  3. 3.  The first company spends 3 times more than the second company in training their front-line staff to be courteous and considerate and feel they have a great streamlined approach to service. And they are great to work with, it’s just a shame you are so angry by the time you speak to one of them. The second company, well, they live it. They make each and every touch from the very beginning down to follow-through spectacular– they spend less money but put more time into being social! Prepared By : Gaurav Kohli
  4. 4.  determines the behavior of the person and provides the mechanism of social control attitude always represents an effort on the part of the individual to get some sort of recognition in the group organization Life organization demands membership in a group and the attitudes are the expression of a desire for status. The social disapproval of the non-conformist person operates as the strongest and generally as the only effective inhibiting force to the repetition of a type of activity socially unacceptable. Prepared By : Gaurav Kohli
  5. 5.  “A motive is inner state that energize, activates or moves and direct toward goals” “Motivation is channelization and activation of the motive” Prepared By : Gaurav Kohli
  6. 6.  Based on motive Affected by motivating Goal directed behavior Related to satisfaction Person motivated in totality Prepared By : Gaurav Kohli
  7. 7. GOAL GOALNEED TENSION DIRECTED FULFILLMENT BEHAVIOUR FAVOURABLE ENVIRONMENT Prepared By : Gaurav Kohli
  8. 8. GOAL SELF HUMANMOTIVATION DIRECTED PERCEPTION RELATION BEHAVIOUR Prepared By : Gaurav Kohli
  9. 9.  Status Promotion Responsibility Pleasure and interest Recognition Social importance Prepared By : Gaurav Kohli
  10. 10. Prepared By : Gaurav Kohli

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