Monginis

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Monginis

  1. 1. MARKETING STRATEGY OF<br /> MONGINIS BAKER<br />22-Jul-11<br />1<br />SUBMITTED BY—<br />GAURAV GUPTA<br />RAJESH BANERJEE<br />RAM KISHORE<br />NEERAJ KUMAR PANALI<br />SUBMITTED BY-GAURAVGUPTARAM KISHORERAJESH BANERJEENEERAJ KUMAR PAYNALI<br />
  2. 2. Monginis - a premier and popular destination for lovers and connoisseurs of all varieties cakes, chocolates, pastries and cookies, with a commanding and distinguished presence in 12 cities around India and 2 in Egypt.<br />22-Jul-11<br />2<br />INTRODUCTION<br />
  3. 3. MISSION OF THE ENTERPRISE<br />22-Jul-11<br />3<br />“TO HELP PEOPLE EXPRESS THEIR HAPPINESS IN A MEMORABLE WAY ”<br />All our products and services shall be offered with the same love, care and affection as if, they were meant for the most beloved person.<br />
  4. 4. ACHIEVEMENTS<br />22-Jul-11<br />4<br />Monginis  has  spread its wings across exclusive 521 outlets<br /> Using 1,25,000 sq. ft. of retail space<br />Over 20,000 non exclusive dealers selling the brand<br />A daily footfall of 75000 customers<br />Large organized retailers like Big Bazaar, More, Spencer’s, Dmart, Star Bazaar, Reliance. <br />
  5. 5. MARKETING INSTRUMENTS<br />22-Jul-11<br />5<br />Monginis Gift Coupons and Corporate Gift<br />Prompt and efficient delivery service<br />Online buying facilities www.monginis.net<br />Free home delivery with assorted gifts<br />Retail and Franchise outlet all around the near by location.<br />Co-branding with major retail giants across India <br />Offers on festive occasions<br />
  6. 6. MARKETING MIX MONGINIS<br />22-Jul-11<br />6<br />PRODUCT: <br />1:Fresh cakes for all occasions<br />2:Chocolates, pastry and cake and chocolates combo <br />3:Packaged cakes. <br />4:Different kind of breads and a variety of snacks for dine-in customers . <br />5:Home deliveries and online booking and gifting system.<br />
  7. 7. MARKETING MIX MONGINIS<br />22-Jul-11<br />7<br />PRICE: <br />1:Price of Monginis cakes is reasonable as compared to its competitors.<br />2:The prices of cakes vary on their size.<br />3:On an average a half kg cake would cost something around 200Rs and it goes up to a 1000Rs depending on the size and the flavor.<br />
  8. 8. MARKETING MIX MONGINIS<br />22-Jul-11<br />8<br />PLACE:<br />1: Monginis cake shop is present in 12 major cities in India.<br />2: Around 500 retail outlets or franchise all over India. <br />3:Goods which are unsold are taken back by the company and are given away in charity if in consumable condition or else destroyed<br />
  9. 9. MARKETING MIX MONGINIS<br />22-Jul-11<br />9<br />PROMOTION: <br />1: Monginis has used media such as TV, print, web, hoardings, etc. <br />2: It regularly comes out with offers on festive occasions.<br />3: Special cakes and chocolates for all those SSC (10th Standard) <br />4:The successful boys can be gifted with a blue colored basket filled with assorted chocolates and decorated with a Doll (Boy).<br />5: Girls can be gifted with a pink colored basket filled with assorted chocolates and decorated with a Doll (Girl).<br />
  10. 10. SWOT ANALYSIS OF MONGINIS<br />22-Jul-11<br />10<br />STRENGTHS OF MONGINIS<br />1) Monginis Foods Pvt. Ltd. has been there for a long time almost for 4 to 5 decades.<br />2) It has good coverage; it has around 500 retail stores all over India.<br />3) Has acquired a name in the world of bakery, food processing and packaged foods industry.<br />
  11. 11. SWOT ANALYSIS OF MONGINIS<br />22-Jul-11<br />11<br />WEAKNESS OF MONGINIS<br />1)      Monginis has fewer varieties in the range of cakes as compared to its competitors.<br />2)      There have been cases of lack of consistency in quality because of Monginis being a franchise business.<br />3)      Monginis is not promoting its products aggressively.<br />
  12. 12. SWOT ANALYSIS OF MONGINIS<br />22-Jul-11<br />12<br />OPPORTUNITIES OF MONGINIS<br />1)      There is an opportunity for Monginis to make its presence felt in the malls which now-a-days becoming a strategic location for such kind of products.<br />2)      Getting more varieties in their product range by proper market research.<br />3)      More services can be added to boost sales further and make the brand name stronger in the mind of the customers.<br />
  13. 13. SWOT ANALYSIS OF MONGINIS<br />22-Jul-11<br />13<br />THREATS OF MONGINIS<br />1)      Monginis has threat from its competitors such as Birthdays, Hang Out etc.<br />2)      Cadburys and McDonalds are also a threat to it because they are also positioning their products on the lines of celebration.<br />3)      Mithai Mate is a latest venture in the world of online gifting of sweets which is also a competitor to Monginis.<br />
  14. 14. 22-Jul-11<br />14<br />MARKETING STRATIGIES<br />NEED TO WORK ON FEWER VARIETIES IN THE RANGE OF CAKES<br />
  15. 15. MARKETING STRATIGIES<br />22-Jul-11<br />15<br />SUBDUE THE OF LACK OF CONSISTENCY IN QUALITY BY EITHER INCREASING THE INVENTORY OR CUSTOMIZED THEIR SUPPLIER AND MAKING THEM ANCILLARY UNITS.<br />
  16. 16. MARKETING STRATIGIES<br />22-Jul-11<br />16<br />MAKING AGGRESSIVE BRAND PROMOTION BY DOING ATL & BTL ACTIVITIES.<br />
  17. 17. MARKETING STRATIGIES<br />22-Jul-11<br />17<br />MAKING USE OF ERP TO CONTROL THE SALES OF VARIOUS OUTLETS AND STORES ACROSS THE INDIA AND GLOBE<br />
  18. 18. MARKETING STRATIGIES<br />22-Jul-11<br />18<br />NEED TO GLOBALIZE MORE BY MAKING EXPORT QUALITY PRODUCT.<br />
  19. 19. MARKETING STRATIGIES<br />22-Jul-11<br />19<br />PROMOTING THE ONLINE SYSTEM PROPERLY BY TARGETING CORPORATES, NRIS, ETC.<br />
  20. 20. 22-Jul-11<br />20<br />MARKETING STRATIGIES<br />USING THE TAG LINE<br />“What are you celebrating today?”<br />
  21. 21. THANK YOU<br />22-Jul-11<br />21<br />

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