Business Research Methods, 9th ed.Chapter 25

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William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin

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Business Research Methods, 9th ed.Chapter 25

  1. 1. Communicating Research Results: Report Writing
  2. 2. Report parts Prefatory parts Main body of the report Appended parts
  3. 3. Prefatory parts Title page Letter of transmittal Letter of authorization Table of contents Objectives Results Conclusions Recommendations Summary
  4. 4. Main body of the report Introduction Methodology Area 1 Area 2 Final area Results Limitations Conclusions and recommendations
  5. 5. Appended parts Data collection forms Detailed calculations General tables Bibliography
  6. 6. MessageCommunicator AudienceEncoding Decoding Communication Field of Experience Field of Experience The Communication Process
  7. 7. Commandments for using Statistical techniques • Do not be technique oriented – focus on managements need, then choose an appropriate analytical tool. • Techniques are not substitute for management judgment, researcher’s skill and judgment. • Develop communication skill , management seldom accepts findings based on methods. • Be sure that statistical findings are consistent with sound theory and common sense. • Use one method to support another.
  8. 8. "I have a spelling checker It came with my PC; It plainly marks four my revue Mistakes I cannot sea. I've run this poem threw it, I'm sure your pleased too no, Its letter perfect in it's weigh, My checker tolled me sew." -Janet Minor
  9. 9. "I have a spelling checker It came with my PC; It plainly marks four my revue Mistakes I cannot sea. I've run this poem threw it, I'm sure your pleased too no, Its letter perfect in it's weigh, My checker tolled me sew." -Janet Minor
  10. 10. "I have a spelling checker It came with my PC; It plainly marks four my revue Mistakes I cannot sea. I've run this poem threw it, I'm sure your pleased too no, Its letter perfect in it's weigh, My checker tolled me sew." -Janet Minor

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