What the H*ll is Twitface?

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This presentation focuses on Facebook and Twitter. In this presentation, you'll find best practices, tips and how-to's in order to be effective on these two networks. DATED 1/11/2012.

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  • Introduce myself.My roles and responsibilities at the Bureau.Mention of hashtag and twitter handle.
  • Who is on Facebook?How long have you been on Facebook?What kind of content are you sharing?Do you have a Group or Fan Page?
  • Who uses Twitter?How long have you been on Twitter?How are you using Twitter?
  • Talk about the profile.Talk about the functionality.
  • Talk about the profile.Talk about the functionality.
  • I found this tweet through my Google reader.
  • You can tweet the same link multiple times, just switch up the post.
  • Talk about trending topics.Use when to tweet dot com.
  • Give the group 2-3 minutes to make a plan of action.Ask for 3-5 people to share.
  • Mention the Louisville Convention & Visitors Bureau PartnersDo a drawing for the $100 Louisville Original gift card
  • What the H*ll is Twitface?

    1. 1. Gathan D. BordenMarketing Manager
    2. 2. Overview of Social MediaFacebookTwitterDiscussion
    3. 3. Embedded video has been removed. Here’s the link: “A day in the life of social media” http://youtu.be/iReY3W9ZkLU
    4. 4. Enhance existing public relations Conduct market research. efforts. Increase web traffic. Increase sales. Raise brand awareness. Strengthen customer service.
    5. 5. 58% of respondents said they “Like” a brand on Facebook because they are a customer, or because they want to receive discounts and promotions. 77%, said they primarily engage with brands on Facebook through reading updates and posts from the brands. 17% of those polled said they interact with brands by sharing experiences and newsstories with others about the brand, and only 13% said they post updates about brands that they “Like”. Source: Constant Contact and Chadwick Martin Bailey, 2011
    6. 6. 78% of consumers who “Like” brands on Facebook said they “Like” fewer than 10 brands. 56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook.51% of consumers said they are more likely to buy a product after “Liking” the brand on Facebook. Source: Constant Contact and Chadwick Martin Bailey, 2011
    7. 7. Create a “reveal”tab that encourages Include pictures in Stay on topic. your updates. people to “Like” your fan page. Celebrate your milestones. Activate your fans. Run a contest. Measure. Measure. Measure.
    8. 8. Posts are limited to 140 characters.200M registered accounts, and sees about 460K signups daily.The lifespan of a tweet is about 30 seconds.About 25% of tweets actually produce a reply or a retweet.Most replies and retweets happen within the first 60 minutes.
    9. 9. On June 17, 2011 I tweeted this:Do you have any tips or recommendations on training our conventionsales staff on Twitter?
    10. 10. By 10:00 a.m., I had these responses:
    11. 11. chrisguizlo Chris GuizloThere is a blogger being pitched on luxury spirits right next to me. See my future career everywhere!chrisguizlo Chris GuizloOh man, they are pitching bourbon to this reporter, I hope they have free samples.....#prpitchwatchchrisguizlo Chris Guizlo@Allysonsational @tylerweingart @annierosekanter Also there are two pr people pitching a reporter on bourbon next to meat the coffee shophachrisguizlo Chris GuizloApparently, if you pay 5-8,000 you can get your own barrel of bourbon and they will bottle it for you.chrisguizlo Chris Guizlo@stonyglenrider Looks like they are offering her a press trip to Kentucky for bourbon and the Kentucky Derby....stonyglenrider Katherine Stevens@chrisguizlo Ill take it.chrisguizlo Chris GuizloMan, maybe I should go into travel pr, they are offering a trip to the Kentucky Derby and bourbon tasting to this reporter....I then asked him where he was:chrisguizlo Chris Guizlo@justaddbourbon At Buzz coffee shop in Arlington, VA. Sounds like a really cool trip and really fun to overhear as a PRstudent. :)chrisguizlo Chris Guizlo@justaddbourbon Your team has an awesome pitch!chrisguizlo Chris Guizlo@justaddbourbon Thanks, I might have to look into a trip as well haha!
    12. 12. Seek out people and conversations. „Search‟ Function Hashtags Use the 80/20 rule. 80% interacting 20% selling Share your timeline. Reply to at 3-5 tweets a day Retweet 3-5 tweets a day Activate your followers.Include links to coupons, photos & videos. Use URL shorteners for measurement.
    13. 13. Discuss current events. Don‟t self-promote. Direct tweet to influencers. Consider the time of your tweets.Ask others to retweet you.
    14. 14. • Hootsuite • TweetDeckDashboards • CoTweet • RSS feeds • Google AlertsNews Feeder
    15. 15. Don‟t focus on the numbers. DevelopManage your content andtime wisely. not contests. Talk with Ask people and questions. share.
    16. 16. Embedded video has been removed. Here’sthe link: “Social media makes communication easier” http://youtu.be/4HZFvusQLNI
    17. 17. Gathan D. Borden

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