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Story
Find the
Connect
WITH VIEWERS
and relate with them
Show
Tell
more than
▪ Company Overview
Types of video
▪ Company Overview
▪ Profile Video
Types of video
▪ Company Overview
▪ Profile Video
▪ Product/Property Showcase
Types of video
▪ Company Overview
▪ Profile Video
▪ Product/Property Showcase
▪ How-To Video
▪ Need-to-Know & Top Trends
Types of video
▪ Company Overview
▪ Profile Video
▪ Product/Property Showcase
▪ How-To Video
▪ Need-to-Know & Top Trends
▪ Success Storie...
▪ Company Overview
▪ Profile Video
▪ Product/Property Showcase
▪ How-To Video
▪ Need-to-Know & Top Trends
▪ Success Storie...
Concept
+ scripting
Storyboard
Filming
/ animation
Editing
+ post
▪ Use it for brand awareness
▪ Forget “going viral” & focus on viewers
▪ Provide value & utility (How-To)
▪ Connect (Succe...
▪ Use it for “owned” content & lead-gen
▪ Consistent streaming quality
▪ Increases on-site user engagement
▪ White-labeled...
Drones
▪ Aerial video/photo capture provides
new views of locations
▪ Compact
▪ Light
▪ Inexpensive
▪ FAA permits recreati...
DIGITAL
AGENTS
The path to purchase is
no longer linear
Buyers are 70% of the way
through their path to purchase
before ma...
March 10, 2015 50
iBeacons
VIRTUAL REALITY
“Not only does the Oculus Rift enable them to experience the design, but it’s also a lot of fun. The
virtu...
• Curb Call – connects buyers with near-by agents. Both parties match up based on
shared information, such as neighborhood...
alex.linderman@gate6.com Mark.knoles@gate6.com Alex.chernyak@gate6.com
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The Digital Wild

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A high-level overview of 2015 digital trends, video marketing, and emerging technology. Originally presented at the Caliber Real Estate Investment Summit on March 13, 2015.

Published in: Marketing
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The Digital Wild

  1. 1. Story Find the
  2. 2. Connect WITH VIEWERS and relate with them
  3. 3. Show Tell more than
  4. 4. ▪ Company Overview Types of video
  5. 5. ▪ Company Overview ▪ Profile Video Types of video
  6. 6. ▪ Company Overview ▪ Profile Video ▪ Product/Property Showcase Types of video
  7. 7. ▪ Company Overview ▪ Profile Video ▪ Product/Property Showcase ▪ How-To Video ▪ Need-to-Know & Top Trends Types of video
  8. 8. ▪ Company Overview ▪ Profile Video ▪ Product/Property Showcase ▪ How-To Video ▪ Need-to-Know & Top Trends ▪ Success Stories Types of video
  9. 9. ▪ Company Overview ▪ Profile Video ▪ Product/Property Showcase ▪ How-To Video ▪ Need-to-Know & Top Trends ▪ Success Stories Types of video
  10. 10. Concept + scripting Storyboard Filming / animation Editing + post
  11. 11. ▪ Use it for brand awareness ▪ Forget “going viral” & focus on viewers ▪ Provide value & utility (How-To) ▪ Connect (Success Stories) ▪ Encourage users to subscribe & share ▪ It’s cheap as free! YouTube
  12. 12. ▪ Use it for “owned” content & lead-gen ▪ Consistent streaming quality ▪ Increases on-site user engagement ▪ White-labeled or custom branding ▪ Interactive links, deeper metrics, CC ▪ Relatively inexpensive Paid Video Hosting
  13. 13. Drones ▪ Aerial video/photo capture provides new views of locations ▪ Compact ▪ Light ▪ Inexpensive ▪ FAA permits recreational (hobbyist) use but prohibits commercial use, for now ▪ http://knowbeforeyoufly.org/  Emerging tech like drones will soon enable new ways to showcase properties and real estate
  14. 14. DIGITAL AGENTS The path to purchase is no longer linear Buyers are 70% of the way through their path to purchase before making contact with a sales person Shoppers now perform an average of 11 searches before taking action on a real estate site
  15. 15. March 10, 2015 50 iBeacons
  16. 16. VIRTUAL REALITY “Not only does the Oculus Rift enable them to experience the design, but it’s also a lot of fun. The virtual model helped us sell this property much faster than we could have otherwise.” – Roman Popovych, Panoptic Group
  17. 17. • Curb Call – connects buyers with near-by agents. Both parties match up based on shared information, such as neighborhood, proximity, and reviews. • Homesnap Pro – provides access to key real time MLS data, property history, competitive data, and agent contacts through a single touch point in a mobile app UBER FOR X
  18. 18. alex.linderman@gate6.com Mark.knoles@gate6.com Alex.chernyak@gate6.com

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