Mmi strategy intro


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  • Competition is at the core of the success or failure of firms. It determines the appropriateness of a firm’s activities that can contribute to its performance, such as innovation, a cohesive culture or good implementation. Competitive strategy is the search for a favorable competitive position. Competitive strategy a ims to establish a profitable and sustainable position against the forces that determine industry competition. On a high competitive market such as MEDIA market, competitive strategy is crucial to business success on the long term. The key to success and the core of competitive strategy is to Be Unique and newer compete on the same dimensions with your rivals (be innovative, bring something new, do not just replicate models).
  • Mmi strategy intro

    1. 1. Managing Strategy Course Body of knowledge
    2. 2. Introduction – Course Importance <ul><li>Though change creates novel combinations of circumstances requiring unstructured non-repetitive responses, strategic planning is critical to creating sustainable competitive advantage in media. </li></ul><ul><li>By providing a guidepost for a company's ongoing evolution, strategy provides the necessary information and direction for managers to define their work—and help their organization remain competitive. </li></ul><ul><li>“ Strategy — not operational effectiveness — distinguishes winners from losers. Strategy hasn’t changed, but change has. In today’s corporate landscape, change occurs more quickly, so companies have to behave schizophrenically. On one hand, they have to maintain continuity of strategy and on the other they have to remain focused on continuous improvement, too.” </li></ul><ul><li>John P. Owens </li></ul>
    3. 3. Introduction – Course Goals <ul><li>After this course, students will be able to: </li></ul><ul><li>Perform situation analysis: company description, market research, competition analysis </li></ul><ul><li>Decide and orient strategic position of their companies </li></ul><ul><li>Make strategic choices for their company </li></ul><ul><li>Understand the competitive environment in media industry </li></ul><ul><li>Understand how organizations shape constraints and opportunities for strategy </li></ul><ul><li>Develop SWOT analysis </li></ul><ul><li>Develop an explicit strategic plan, according to the company’s vision and mission, etc </li></ul>
    4. 4. What is Strategy? <ul><li>… A long term plan of action designed to achieve a particular goal </li></ul><ul><li>“ The essence of strategy is choosing what NOT to do.” </li></ul><ul><li>Michael Porter </li></ul>To do NOT to do
    5. 5. Flawed Concepts of Strategy <ul><li>Strategy as aspiration </li></ul><ul><ul><li>“ Our strategy is to be #1 or #2…” </li></ul></ul><ul><ul><li>“ Our strategy is to be the leading newspaper …” </li></ul></ul><ul><li>Strategy as action </li></ul><ul><ul><li>“ Our strategy is to merge…” </li></ul></ul><ul><ul><li>“ Our strategy is to internationalize …” </li></ul></ul><ul><ul><li>“ Our strategy is to consolidate the industry …” </li></ul></ul><ul><li>Strategy as vision </li></ul><ul><li>Strategy as learning </li></ul><ul><ul><li>“ Our strategy is to learn and change” </li></ul></ul>
    6. 6. Competitive Strategy The worst ERROR in Strategy is to compete with rivals on the SAME DIMENSIONS Competitive Strategy aims to establish a profitable and sustainable position against the forces that determine industry competition Optimizing competition Strategic competition Competition to be THE BEST Competition to be UNIQUE
    7. 7. Course Structure <ul><ul><li>Managing Strategy </li></ul></ul>II. Situation Analysis III. Value Chain I. Set and Revisit Company’s Aspirations V. Strategic Positioning IV. Sustaining Competitive Advantage VI. Building a Strategy VII. Implementing Strategy VIII. Growing Strategically IX. Conclusions