Mmi finance intro

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Mmi finance intro

  1. 1. Finance for Media Companies Course
  2. 2. Introduction – Course Importance <ul><li>The ability of media managers to cope with rough financial circumstances and ensure a viable business environment is esential. </li></ul><ul><li>Financial knowledge helps you to interpret financial statements, documents, and reports. You can determine the financial health of an organization by reading, interpreting and evaluating the financial statements of the organization. </li></ul><ul><li>“ Financial statements are like fine perfume; to be sniffed but not swallowed” Abraham Brilloff </li></ul>
  3. 3. Introduction – Course Goals <ul><li>After this course, students will be able to: </li></ul><ul><li>Learn to read and interpret financial statements </li></ul><ul><li>Learn about cash operating cycle </li></ul><ul><li>Calculate financial ratios </li></ul><ul><li>Understand what budgets are and how the budgeting process works </li></ul><ul><li>Prepare different types of budgets </li></ul><ul><li>Decide on the company’s financing options </li></ul><ul><li>Analyse the risk of an investment </li></ul><ul><li>Evaluating a business </li></ul>
  4. 4. Course Structure <ul><ul><li>Finance </li></ul></ul>II. Financial performances evaluation III. Budgeting for media companies I. Company’s financial statements V. Calculating a business value IV. Investment risk analysis

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