Mmi entrepreneurship intro


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Mmi entrepreneurship intro

  1. 1. Entrepreneurship and innovation in Mass media Body of knowledge
  2. 2. Introduction – Course Importance <ul><li>To overcome the challenges of the future, the media industry needs to innovate. </li></ul><ul><li>Inovative ideas, project selection and planning, scope, time, cost and quality management, HR, communication, risk supervision and handling are crucial to project success in media, as in any other industry. </li></ul><ul><li>The course will expose participants to fresh and innovative thinking related to media business issues, providing a solid understanding of project management methods in all media industries: Newspapers, TV, New media, etc. </li></ul>
  3. 3. Introduction – Course Goals <ul><li>After this course, students will be able to: </li></ul><ul><li>Understand innovation and its importance in a company </li></ul><ul><li>Generate inovative ideas </li></ul><ul><li>Understand/chose the optimum methods of managing an innovative project </li></ul><ul><li>Understand the main organizational influences on a media project </li></ul><ul><li>Establish clear and achievable objectives </li></ul><ul><li>Balance the competing demands for quality, scope, time and cost </li></ul><ul><li>Adapt the specifications, plans, and approach to the different concerns and expectations of the various stakeholders </li></ul><ul><li>Create work breakdown structure </li></ul><ul><li>Assign responsibility of project components </li></ul><ul><li>Develop and complete a project plan for an innovative project </li></ul>
  4. 4. Understanding Innovation <ul><li>Innovation is not only about generating creative ideas. Innovation only results when creative idea is put to use. However, the implementation phase is where many good ideas fail. </li></ul><ul><li>Kumar Nochur – professor at Boston University </li></ul>
  5. 5. Are YOU an Innovation champion? <ul><li>Do you have a strong conviction about the merit of and need for the innovation? </li></ul><ul><li>Do you have a strong sense of ownership of the innovation, even if it originated with someone else? </li></ul><ul><li>Do you have an overpowering desire to get the innovation accepted and implemented? </li></ul><ul><li>Do you have a willingness to commit time, energy, and other personal resources over an extended period of time, well beyond the demands of your formal job description, to promote the innovation? </li></ul><ul><li>Do you have a willingness to experience negative reactions and setbacks as you try to implement the innovation? </li></ul><ul><li>If you answered yes to most of these questions, you are already on the road to becoming an innovation champion! </li></ul>
  6. 6. Innovation – STEP I <ul><li>GENERATING CREATIVE IDEAS </li></ul><ul><li>Conduct effective brainstorming sessions </li></ul><ul><li>You already have a briliant idea to sell to the stakeholders </li></ul>
  7. 7. Generating Creative Ideas <ul><li>EFFECTIVE BRAINSTORMING SESSIONS </li></ul><ul><li>Find a comfortable meeting environment </li></ul><ul><li>Invite people with different backgrounds and degrees of expertise </li></ul><ul><li>Appoint one person to record the ideas that come from the session. </li></ul><ul><li>Define the problem you want solved clearly, and lay out any criteria to be met. Make it clear that that the objective of the meeting is to generate as many ideas as possible. </li></ul><ul><li>Make sure that you give everyone a fair opportunity to contribute. </li></ul><ul><li>Encourage people to develop other people's ideas , or to use other ideas to create new ones. </li></ul><ul><li>Encourage an enthusiastic, uncritical attitude among members of the group. </li></ul><ul><li>Let people have fun brainstorming. </li></ul><ul><li>Ensure that no train of thought is followed for too long . Make sure that you generate a sufficient number of different ideas, as well as exploring individual ideas in detail. </li></ul>
  8. 8. Generating Creative Ideas <ul><li>EFFECTIVE BRAINSTORMING SESSIONS </li></ul><ul><li>Use the techniques below during brainstorming sessions: </li></ul><ul><li>Ask the stupid question . Pose questions about how to achieve the opposite of your aims, for example, what’s the most stupid thing we could do? </li></ul><ul><li>How would another business go about this? How would a auto garage handle this problem? A bank? </li></ul><ul><li>Wisdom from Famous People. What would Oprah or Basescu? </li></ul><ul><li>Forced associations. Select a random a word from a book, newspaper, or magazine, and brainstorm how your issue relates to that word. </li></ul><ul><li>Look at Smaller Pieces. Break up issue into smaller components and explore the issue at that level. </li></ul><ul><li>Reverse Assumptions. For example, assumptions about newspapers would be they have pages, articles, pictures. What about a newspaper with no pages, articles or pictures. </li></ul>
  9. 9. Generating Creative Ideas <ul><li>EFFECTIVE BRAINSTORMING SESSIONS </li></ul><ul><li>After the session, edit the brainstorming notes, arrange the ideas in related groups and send a copy to each participant as soon as possible. </li></ul><ul><li>Ask each participant to select the 5 ideas he thinks are best. Request that he also explain why these ideas are most promising and how he would implement them. </li></ul><ul><li>Be sure to include a deadline for when you’d like the ideas returned. </li></ul>
  10. 10. STEP II – Innovation implementation <ul><ul><li>Project Management </li></ul></ul>II. Project Roles and Responsibilities IV. Project Initiation I. Introduction to Project Management VI. Project Planning (Detail Level) V. Project Planning (High Level) VII. Project Execution and Control VIII. Project closeout III. Organizational Influences on Project