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Fuel Certificate Program

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Fuel Certificate Program

  1. 1. Offer free gas to attract and retain customers.
  2. 2. Offer free gas to attract and retain customers.
  3. 3. <ul><li>CURRENT SITUATION </li></ul><ul><ul><li>Millions are FEELING the </li></ul></ul><ul><ul><li>effects of high GAS PRICES </li></ul></ul><ul><ul><li>High prices impact the economy </li></ul></ul><ul><ul><li>They directly IMPACT your SALES </li></ul></ul><ul><ul><li>Now that GAS is over $4 there is only a slim chance of it dropping below that </li></ul></ul>
  4. 4. <ul><li>OPPORTUNITY </li></ul><ul><ul><li>Convert the situation into an OPPORTUNITY </li></ul></ul><ul><ul><li>Include FREE GAS Certificates in your marketing </li></ul></ul><ul><ul><li>Virtually all businesses are offering incentives to ATTRACT and RETAIN CUSTOMERS </li></ul></ul><ul><ul><li>Offer FREE GAS Certificates and YOU and your BUSINESS will be the heroes in your community! </li></ul></ul>$
  5. 5. <ul><li>OPPORTUNITY </li></ul><ul><ul><li>Gasoline is emotional, almost </li></ul></ul><ul><ul><li>personal. Any relief of this pain </li></ul></ul><ul><ul><li>will catch your customer’s </li></ul></ul><ul><ul><li>ATTENTION and LOYALTY . </li></ul></ul><ul><ul><li>Promote your business, generate new customers with an incentive that is NEEDED and USED by ALL; FREE GAS . </li></ul></ul><ul><ul><li>GIVE a reason for repeat visits and sales. </li></ul></ul><ul><ul><li>Have the advantage, be the FIRST in your industry to offer this great incentive. </li></ul></ul>
  6. 6. <ul><li>PROPOSAL </li></ul><ul><ul><li>Include FREE GAS Certificates in your marketing and advertising. </li></ul></ul><ul><ul><li>The average price of gas is $4+ . Why not ease the pain and anxiety that your customer is feeling with free gas certificates. </li></ul></ul><ul><ul><li>Choose a face value of $100 to $500 depending on your industry, your service or product and your customer retention objectives? </li></ul></ul>
  7. 7. <ul><li>PROPOSAL / EXAMPLES </li></ul><ul><ul><li>CONCEPT : Offer your customers an incentive to visit you, to make an appointment, to re-visit you or to buy from you using a free gas certificate from $100 to $500 at a fraction of that cost to you. </li></ul></ul><ul><ul><li>Example : Come to Anderson Ford this Saturday, take a test drive and get a FREE GAS Certificate for $100. </li></ul></ul>
  8. 8. <ul><li>MORE EXAMPLES </li></ul><ul><ul><li>One day sale. Save 25% and get $300 in FREE GAS with the purchase of any Loveseat or Sofa. </li></ul></ul><ul><ul><li>$100 Free Gas with any $250 purchase or more. </li></ul></ul><ul><ul><li>Need a new computer? Buy a new 17” laptop for only $750 and receive $500 in FREE GAS! </li></ul></ul><ul><ul><li>There is an endless stream of examples. </li></ul></ul>
  9. 9. <ul><li>BENEFITS FOR YOUR BUSINESS: </li></ul><ul><ul><li>Ensure customer loyalty. </li></ul></ul><ul><ul><li>Increase profit margin without additional marketing or advertising. </li></ul></ul><ul><ul><li>Increase sales and customer traffic. </li></ul></ul><ul><ul><li>Increase the length of Service Agreements. </li></ul></ul><ul><ul><li>Value promotion, low cost for you, yet puts you AHEAD of your COMPETITORS . </li></ul></ul><ul><ul><li>And more… </li></ul></ul>
  10. 10. <ul><li>HOW IT WORKS : </li></ul><ul><ul><li>Business buys certificates </li></ul></ul><ul><ul><li>Business provides certificates to customers for doing “something” (visiting, signing up or buying) </li></ul></ul><ul><ul><li>Customer registers certificate </li></ul></ul><ul><ul><li>Customer buys $100 or MORE of the same brand of fuel each month </li></ul></ul><ul><ul><li>Customer collects gas receipts for a calendar month </li></ul></ul><ul><ul><li>Customer redeems the gas receipts </li></ul></ul><ul><ul><li>Customer receives a Gas Card, one $25 value per month </li></ul></ul><ul><ul><li>Customer repeats process until certificate is depleted </li></ul></ul>
  11. 11. <ul><li>PROPOSAL </li></ul><ul><ul><li>FREE GAS [FUEL] Certificates of : </li></ul></ul><ul><ul><ul><li>Value of $100 </li></ul></ul></ul><ul><ul><ul><li>Value of $150 </li></ul></ul></ul><ul><ul><ul><li>Value of $300 </li></ul></ul></ul><ul><ul><ul><li>Value of $500 **Note: Volume Discounts Available </li></ul></ul></ul>
  12. 12. <ul><li>WARRANTY / TERMS & CONDITIONS </li></ul><ul><ul><li>Certificates are normally sold in lots of 100, but you can try a test order of just 25 before making a larger commitment. </li></ul></ul><ul><ul><li>These certificates CAN NOT BE SOLD DIRECTLY TO CUSTOMERS. THEY ARE TO BE USED ONLY AS PROMOTIONAL GIFTS. </li></ul></ul>

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