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<ul><li>Improvement where you least expect it </li></ul><ul><li>Other Cultures will open up </li></ul><ul><li>Employment p...
<ul><li>One-on-one teaching </li></ul><ul><li>Go at your own pace </li></ul><ul><li>Pick your own teacher </li></ul><ul><l...
 
Worldwide Languages <ul><li>Features: </li></ul><ul><li>30+ Languages </li></ul><ul><li>4.8 million users </li></ul><ul><l...
Basic Courses <ul><li>FREE  Courses: </li></ul><ul><li>Beginner LV 101 </li></ul><ul><li>Beginner LV 102 </li></ul><ul><li...
Additional Courses <ul><li>Livemocha Plus: </li></ul><ul><li>Premium Features </li></ul><ul><li>Expert Tutor Revies </li><...
Special Courses <ul><li>TOEFL Preparation: </li></ul><ul><li>10-minutes a day </li></ul><ul><li>Innovative </li></ul><ul><...
Learn & Practice <ul><li>Social Language Learning: </li></ul><ul><li>Boost your grammar and vocabulary with fun </li></ul>...
Share Help other people to learn your native language.
Connect
Member Profile
 
Value Proposition Fun and Easy Community Effective
Revenue Model Product and Service Revenue Model
Revenue Model Pay Per Click Pay Per  Impression Advertising Revenue Model
<ul><li>Tutor’s Member Fee </li></ul>Revenue Model (Future) Transaction Revenue Model Subscription Revenue Model <ul><li>A...
 
Market Opportunity
Market Opportunity Over 375 millions
Market Opportunity
Market Opportunity
 
Competitive Environment  What to Look for When Choosing an Online English Learning Website ? <ul><li>Quality of learning m...
Indirect Competitors  60 millions members 350 millions users 6 millions visitors 100 millions accounts
Direct Competitor s Sources: learn-english-review.toptenreviews.com
Direct Competitors
Competitive Environment  Sources: learn-english-review.toptenreviews.com
Competitive Environment
 
Competitive Advantage
Competitive Advantage
 
Market Strategy
Increase Number of Users Word of Mouth Marketing
Increase Number of Users Linkage with Social Network
Increase Number of Users Virtual Marketing
Maintain Active Users Motivation System
Global Community Marketing Strategy
 
Krishnan Seshadrinathan VP Engineering, and Chief Brewer Clint Schmidt VP Marketing & Products Ammy Errett Partner,  Maver...
 
Course Level Suggestion
Search Engine Optimization
Product Differentiation
Blog & CRM
Promotion Campaign
Brand Image
Thank You
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Web 2.0 Business Model - Live Mocha

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For Study - CU MBA Y-Ex 15/2

Published in: Education, Technology
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Web 2.0 Business Model - Live Mocha

  1. 2. <ul><li>Improvement where you least expect it </li></ul><ul><li>Other Cultures will open up </li></ul><ul><li>Employment prospects </li></ul><ul><li>Travel and leisure </li></ul><ul><li>Exciting learning methods </li></ul>The Benefits and Opportunities that come from learning another language.
  2. 3. <ul><li>One-on-one teaching </li></ul><ul><li>Go at your own pace </li></ul><ul><li>Pick your own teacher </li></ul><ul><li>Have fun while you’re learning </li></ul><ul><li>Meet people around the world </li></ul>Why should you learn language online ? Online Language Learning
  3. 5. Worldwide Languages <ul><li>Features: </li></ul><ul><li>30+ Languages </li></ul><ul><li>4.8 million users </li></ul><ul><li>200+ countries </li></ul>
  4. 6. Basic Courses <ul><li>FREE Courses: </li></ul><ul><li>Beginner LV 101 </li></ul><ul><li>Beginner LV 102 </li></ul><ul><li>Intermediate LV 201 </li></ul><ul><li>Intermediate LV 202 </li></ul>
  5. 7. Additional Courses <ul><li>Livemocha Plus: </li></ul><ul><li>Premium Features </li></ul><ul><li>Expert Tutor Revies </li></ul><ul><li>Grammar Guides </li></ul><ul><li>Content Downloads </li></ul><ul><li>$9.95 to $39.95 </li></ul><ul><li>Travel Crash Course: </li></ul><ul><li>Get Ready for The World </li></ul><ul><li>Quickly learn how to converse </li></ul><ul><li>Tips from Native Speakers </li></ul><ul><li>$9.95 for 90-day subscription </li></ul>
  6. 8. Special Courses <ul><li>TOEFL Preparation: </li></ul><ul><li>10-minutes a day </li></ul><ul><li>Innovative </li></ul><ul><li>Community-Supported </li></ul><ul><li>Higher TOEFL scores </li></ul><ul><li>Active English </li></ul><ul><li>Speak with Confidence </li></ul><ul><li>4-Month Package or Monthly Subscription </li></ul><ul><li>$19.95 to $79.95 </li></ul><ul><li>Powered by </li></ul>
  7. 9. Learn & Practice <ul><li>Social Language Learning: </li></ul><ul><li>Boost your grammar and vocabulary with fun </li></ul><ul><li>Lessons develop Reading, Listening, Speaking and Writing </li></ul><ul><li>Community keep the lessons FRESH !! </li></ul>
  8. 10. Share Help other people to learn your native language.
  9. 11. Connect
  10. 12. Member Profile
  11. 14. Value Proposition Fun and Easy Community Effective
  12. 15. Revenue Model Product and Service Revenue Model
  13. 16. Revenue Model Pay Per Click Pay Per Impression Advertising Revenue Model
  14. 17. <ul><li>Tutor’s Member Fee </li></ul>Revenue Model (Future) Transaction Revenue Model Subscription Revenue Model <ul><li>Additional Services (Group Recommendation) </li></ul>
  15. 19. Market Opportunity
  16. 20. Market Opportunity Over 375 millions
  17. 21. Market Opportunity
  18. 22. Market Opportunity
  19. 24. Competitive Environment What to Look for When Choosing an Online English Learning Website ? <ul><li>Quality of learning media </li></ul><ul><li>Service Expense </li></ul><ul><li>Variety of instruction </li></ul><ul><li>Social network </li></ul>
  20. 25. Indirect Competitors 60 millions members 350 millions users 6 millions visitors 100 millions accounts
  21. 26. Direct Competitor s Sources: learn-english-review.toptenreviews.com
  22. 27. Direct Competitors
  23. 28. Competitive Environment Sources: learn-english-review.toptenreviews.com
  24. 29. Competitive Environment
  25. 31. Competitive Advantage
  26. 32. Competitive Advantage
  27. 34. Market Strategy
  28. 35. Increase Number of Users Word of Mouth Marketing
  29. 36. Increase Number of Users Linkage with Social Network
  30. 37. Increase Number of Users Virtual Marketing
  31. 38. Maintain Active Users Motivation System
  32. 39. Global Community Marketing Strategy
  33. 41. Krishnan Seshadrinathan VP Engineering, and Chief Brewer Clint Schmidt VP Marketing & Products Ammy Errett Partner, Maveron Howard Hartenbaum Partner, August Capital Raghav Kher CEO, SeventyMM Lisa Sharpies CEO, AllRecipies.com Boar d of Directors Advisor s Management Team Dr. Paul Aoki Dr. Carol A. Chapelle Dr. Geri Gay Jeff Dossert David Rinn Mr. Shirish Nadkarni Chief Executive Officer and Chief Roaster
  34. 43. Course Level Suggestion
  35. 44. Search Engine Optimization
  36. 45. Product Differentiation
  37. 46. Blog & CRM
  38. 47. Promotion Campaign
  39. 48. Brand Image
  40. 49. Thank You

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