When consumers are hungry and don’t know what to eat they turn to the internet. When they do a search for “fish tacos” is your company among the results, or are you no where to be found? In this highly informative workshop Tower33 Digital’s (http://www.tower33.digital) Chief Strategy Officer Gary Ware gives tips and tricks that will help you be found when your potential customers need you most. You will also learn how to grow your digital audience and turn them into loyal customers and ambassadors of your brand. Imagine having the ability to deploy a strategically placed email and having your place fill up in hours.

1. Winning The
Now Moment
@Tower33Digital @GaryWare @Leucadia101
/ #TheNowMoment

2. Index
01. The Question
02. Human Behavior
03. Digital Marketing
04. About Tower33
05. Q&A

3. The Question
01.

4. Where should we eat?
The Question 04

5. Where
The Question 05
should
we
eat?

6. The Question 06
Where
should
we
eat?

7. The Question 07
Where
should
we
eat?

8. The Question 08
Where
should
we
eat?

9. The Question 09
Where
should
we
eat?

10. The Question 10

11. The Question 11
People are eating out more
Spending on dining out has overtaken grocery store purchases for the first time ever.

12. Human
Behavior +
Digital
Marketing = Winning

13. Human
02.
Behavior

14. Humanize Brand Voice - Gain Trust By Getting Real
Human Behavior 14

15. Self Identity - Help Your Audience Express Themselves
Human Behavior 15

16. Human Behavior 16
Self Identity - Help Your Audience Express Themselves

17. Gamification - Create desire for users to come back
Human Behavior 17

18. Digital
Marketing
03.

19. Attention

20. Attention - Local Search Optimization
Digital Marketing 20
Claim profiles across relevant local directories.

21. Attention - Local Search Optimization
Digital Marketing 21
Consistant address across platforms.

22. Attention - Local Search Optimization
Digital Marketing 22
Use local keywords in URLs and headers.

23. Attention - Hashtags
Digital Marketing 23

24. Attention - Encourage users to share experience
Digital Marketing 24

25. Attract

26. Attract - Grow Your Email List
Digital Marketing 26

27. Attract - Timely Messages
Digital Marketing 27

28. Attract - Encourage Reviews
Digital Marketing 28

29. Delight

30. Delight - Free Goodies & Exclusive Discounts
Digital Marketing 30

31. Delight - Secret Menu Items
Digital Marketing 31

32. Delight - Hug Your Haters
Digital Marketing 32

33. Recap

34. About Tower33
04.

35. Do Good. Be Great.
“Culture doesn’t just help attract amazing people, it helps them do their best work.”
Tower33 Digital was formed by agency vets with a shared vision; world-class work is
realized when culture and excellence are core to personal and professional values.
The result, world-class work paired with small business service.

36. Strategic Direction
Digital Strategy
Brand & Product Strategy
Analytics & ROI Measurements
Process Development
What We Do
We help brands align their message and experience to their customer's
needs and expectations - creating personalized connections that inspire
action, loyalty and advocacy.
Brand Experience
Web Design
User Experience
Mobile Applications
Brand Collateral
Product Packaging
Video & Photography
Technology
Digital Marketing
Organic Search
Paid Media & Search
Social Media
Email Marketing
Content Marketing

37. Q&A
05.

38. www.tower33.digital
© Copyright 2016 Tower33 Digital, Inc.