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Winning the Now Moment

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When consumers are hungry and don’t know what to eat they turn to the internet. When they do a search for “fish tacos” is your company among the results, or are you no where to be found? In this highly informative workshop Tower33 Digital’s (http://www.tower33.digital) Chief Strategy Officer Gary Ware gives tips and tricks that will help you be found when your potential customers need you most. You will also learn how to grow your digital audience and turn them into loyal customers and ambassadors of your brand. Imagine having the ability to deploy a strategically placed email and having your place fill up in hours.

Published in: Marketing
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Winning the Now Moment

  1. 1. Winning The Now Moment @Tower33Digital @GaryWare @Leucadia101 / #TheNowMoment
  2. 2. Index 01. The Question 02. Human Behavior 03. Digital Marketing 04. About Tower33 05. Q&A
  3. 3. The Question 01.
  4. 4. Where should we eat? The Question 04
  5. 5. Where The Question 05 should we eat?
  6. 6. The Question 06 Where should we eat?
  7. 7. The Question 07 Where should we eat?
  8. 8. The Question 08 Where should we eat?
  9. 9. The Question 09 Where should we eat?
  10. 10. The Question 10
  11. 11. The Question 11 People are eating out more Spending on dining out has overtaken grocery store purchases for the first time ever.
  12. 12. Human Behavior + Digital Marketing = Winning
  13. 13. Human 02. Behavior
  14. 14. Humanize Brand Voice - Gain Trust By Getting Real Human Behavior 14
  15. 15. Self Identity - Help Your Audience Express Themselves Human Behavior 15
  16. 16. Human Behavior 16 Self Identity - Help Your Audience Express Themselves
  17. 17. Gamification - Create desire for users to come back Human Behavior 17
  18. 18. Digital Marketing 03.
  19. 19. Attention
  20. 20. Attention - Local Search Optimization Digital Marketing 20 Claim profiles across relevant local directories.
  21. 21. Attention - Local Search Optimization Digital Marketing 21 Consistant address across platforms.
  22. 22. Attention - Local Search Optimization Digital Marketing 22 Use local keywords in URLs and headers.
  23. 23. Attention - Hashtags Digital Marketing 23
  24. 24. Attention - Encourage users to share experience Digital Marketing 24
  25. 25. Attract
  26. 26. Attract - Grow Your Email List Digital Marketing 26
  27. 27. Attract - Timely Messages Digital Marketing 27
  28. 28. Attract - Encourage Reviews Digital Marketing 28
  29. 29. Delight
  30. 30. Delight - Free Goodies & Exclusive Discounts Digital Marketing 30
  31. 31. Delight - Secret Menu Items Digital Marketing 31
  32. 32. Delight - Hug Your Haters Digital Marketing 32
  33. 33. Recap
  34. 34. About Tower33 04.
  35. 35. Do Good. Be Great. “Culture doesn’t just help attract amazing people, it helps them do their best work.” Tower33 Digital was formed by agency vets with a shared vision; world-class work is realized when culture and excellence are core to personal and professional values. The result, world-class work paired with small business service.
  36. 36. Strategic Direction Digital Strategy Brand & Product Strategy Analytics & ROI Measurements Process Development What We Do We help brands align their message and experience to their customer's needs and expectations - creating personalized connections that inspire action, loyalty and advocacy. Brand Experience Web Design User Experience Mobile Applications Brand Collateral Product Packaging Video & Photography Technology Digital Marketing Organic Search Paid Media & Search Social Media Email Marketing Content Marketing
  37. 37. Q&A 05.
  38. 38. www.tower33.digital © Copyright 2016 Tower33 Digital, Inc.

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