Making OpenCourseWare Indispensable:UC Irvine’s Top Ten ReasonsGary. W. Matkin, Ph.D., DeanContinuing Education, Distance ...
The Perceived Cost Barrier
The Failure of Imagination Barrier
The Expanded Institutional Case1.    Serve current students (supports teaching and learning)2.    Attract new students3.  ...
OCW Serves Current Students
UCI’s OCW Attracts Students to its Degree Programs in Public Health                          On adding the Public Health c...
UC Irvine’s OCW Supports Faculty Teaching and Learning                        On his experience with OCW: “The            ...
Sources ofContent                                   Course                                           Content              ...
UCI’s OCW Facilitates Accountability & Continuous Improvement
OCW Advances Institutional Recognition& Reputation
OCW Advances Institutional Recognition& Reputation
UCI’s OCW Web Site is the Most Focused Expression of Openness
• Since its launch in November 2006, UCI’s OCW Web site  has received 450,000 visits from 370,000 visitors• 53% of 450,000...
UCI’s OCW is Republished on Other Open Sites to Increase Traffic
UCI’s OCW Uses PR to Support Institutional Reputation
UCI Leverages OCW to Build the UC Brand and Reputation                          “Our participation in OCW visibly         ...
OCW Supports an Institution’s PublicService Role
UCI’s OCW Supports an Institution’s Public Service Role
UC Irvine’s OCW Serves Specific and Deserving Audiences                    “I am a 2007 California Teacher of the Year and...
UCI Supports its Land Grant Mission by Using OCW                            “I believe that OCW delivers on the           ...
OCW Creates a Default Repository witha Purpose
OCW Serves Learning Communities
UC Irvine Collection Serves an Online Community of GATE Teachers
OCW and Fundraising
Gaining Institutional and FacultySupport for OCW• Create a Web site that you can be proud of• Focus on helping students an...
Getting Students and Faculty Involved• Kathy needs to build this out
Be Proud of Your OCW Web Site
Be Proud of Your OCW Web Site
Be Proud of Your OCW Web Site
Leverage and Support Existing Units•   Library•   Teaching/Learning technology centers•   Development offices•   Schools a...
Build an Inventory
Create Micro Demonstrations
Get External Attention
Dean, Continuing Education, Distance Learning and Summer SessionUniversity of California, IrvineEmail: gmatkin@uci.eduTele...
OCWC Global 2011
OCWC Global 2011
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OCWC Global 2011

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The development of the OpenCourseWare (OCW) and Open Educational Resource (OER) movements over the last three years indicates that major universities around the world are already or will soon become producers and publishers of OCW and OER and that these efforts will become permanent features of organizational life in these institutions. Continuing educators will gain institutional credibility by initiating open Web sites. The institutional case for OCW/OER is strong and multifaceted.

This presentation will describe how institutions are effectively using and supporting open Web sites and how such sites intersect with clear trends in higher education. Among the benefits described will be the use of OCW/OER to attract students, serve current students and supplement their learning, support faculty in both course authoring and delivery, facilitate accountability and aid continuous improvement, advance institutional recognition and reputation, support the public service role of institutions, disseminate the results of research and thereby attract research funding, serve as a repository for a wide range of digital assets, serve learning communities of all types, and enhance international service and reputation.

Published in: Education
  • Hello Gary and Larry,

    Thanks for the presentation. I have a question at slide 3. It caught my attention the arrow pointing the 4 'disclaiming ' bullets. Can you explain me a little what you said regarding this?

    thanks!
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OCWC Global 2011

  1. 1. Making OpenCourseWare Indispensable:UC Irvine’s Top Ten ReasonsGary. W. Matkin, Ph.D., DeanContinuing Education, Distance Learning and Summer SessionUniversity of California, IrvineLarry Cooperman, DirectorUC Irvine OpenCourseWareOpenCourseWare Consortium Global 2011Cambridge, Massachusetts, May 6, 2011
  2. 2. The Perceived Cost Barrier
  3. 3. The Failure of Imagination Barrier
  4. 4. The Expanded Institutional Case1. Serve current students (supports teaching and learning)2. Attract new students3. Support faculty in both course authoring and delivery4. Facilitate accountability and aid continuous improvement5. Advance institutional recognition and reputation6. Support the public service role of institutions7. Disseminate the results of research and thereby attract research funding8. Serve as a repository for a wide range of digital assets9. Serve learning communities of all types10. Enhance international service and reputation11. Serves as a mechanism for fundraising
  5. 5. OCW Serves Current Students
  6. 6. UCI’s OCW Attracts Students to its Degree Programs in Public Health On adding the Public Health collection to OCW: “We designed a series of seminars featuring really excellent speakers from different parts of the country and we saw this as a very important way to let people know what UCI is doing in public health It was timely that when we began the series, we had the opportunity to put them up on OCW. And we see that that has actually paid off. Applications at the undergraduate level and at the graduate level have all increased over the past year.” Dr. Oladele Ogunseitan, UCI Professor of Public Health
  7. 7. UC Irvine’s OCW Supports Faculty Teaching and Learning On his experience with OCW: “The value of OCW was really multiple. It gave my current students direct access to my lectures, including Power Point slides and interactive discussion. A second benefit is that OCW helped me consider the possibility of expanded future online offerings, whether courses or entire degree programs. OCW offers a venue for experimentation and so far I’m very pleased with the results.” Dr. Michael Martinez, UCI Professor of Education
  8. 8. Sources ofContent Course Content (Learning Management1. Material from System Object) Content Students Management System2. Teacher Created •VOP •Flash Continuous Course Authoring Improvement Tool •Print3. Open Material Digital Learning4. Proprietary Rights Assessment Material Management Data5. University Owned Material
  9. 9. UCI’s OCW Facilitates Accountability & Continuous Improvement
  10. 10. OCW Advances Institutional Recognition& Reputation
  11. 11. OCW Advances Institutional Recognition& Reputation
  12. 12. UCI’s OCW Web Site is the Most Focused Expression of Openness
  13. 13. • Since its launch in November 2006, UCI’s OCW Web site has received 450,000 visits from 370,000 visitors• 53% of 450,000 visits were from internationals, from 200 countries around the world U.S. International 47% 53%
  14. 14. UCI’s OCW is Republished on Other Open Sites to Increase Traffic
  15. 15. UCI’s OCW Uses PR to Support Institutional Reputation
  16. 16. UCI Leverages OCW to Build the UC Brand and Reputation “Our participation in OCW visibly illustrates UC Irvine’s leadership in the UC system, fosters a strong partnership between faculty and the academic senate, and continues UC Irvine’s land grant traditions of openness.”Dr. Michael Dennin, UCI Professor of Physics and Astronomy
  17. 17. OCW Supports an Institution’s PublicService Role
  18. 18. UCI’s OCW Supports an Institution’s Public Service Role
  19. 19. UC Irvine’s OCW Serves Specific and Deserving Audiences “I am a 2007 California Teacher of the Year and a recipient of the 2008 Presidential Award for excellence in Math and Science Teaching. In order to supplement my multiple subject credential, I decided to take the CSET Science tests. UCI’s OCW website was an invaluable study tool. I worked through every lesson and passed both exams on my first try. Anyone wishing to pass the CSET Exam would do well to work through this fabulous online program. ”Charles Reynes, California Science Teacher and UCI OCW User
  20. 20. UCI Supports its Land Grant Mission by Using OCW “I believe that OCW delivers on the promise of public education and effectively brings the power of ideas, education, and training to society. The value of OCW gives permanence to educational materials, allows the reach of educational efforts to be extended beyond the confines of academic institutions, and enables a plethora of audiences to benefit from a host of educational moments.Dr. Valerie Jenness, UCI Dean and Professor of Criminology, Law & Society
  21. 21. OCW Creates a Default Repository witha Purpose
  22. 22. OCW Serves Learning Communities
  23. 23. UC Irvine Collection Serves an Online Community of GATE Teachers
  24. 24. OCW and Fundraising
  25. 25. Gaining Institutional and FacultySupport for OCW• Create a Web site that you can be proud of• Focus on helping students and faculty — get them involved• Leverage and support existing units• Build an inventory — spread it around• Create “micro” demonstrations — publicize them• Get media attention — both internal and external
  26. 26. Getting Students and Faculty Involved• Kathy needs to build this out
  27. 27. Be Proud of Your OCW Web Site
  28. 28. Be Proud of Your OCW Web Site
  29. 29. Be Proud of Your OCW Web Site
  30. 30. Leverage and Support Existing Units• Library• Teaching/Learning technology centers• Development offices• Schools and departments• Research• Information technology operations
  31. 31. Build an Inventory
  32. 32. Create Micro Demonstrations
  33. 33. Get External Attention
  34. 34. Dean, Continuing Education, Distance Learning and Summer SessionUniversity of California, IrvineEmail: gmatkin@uci.eduTelephone: 949.824.8825On the Web: http://ocw.uci.edu/Download this Presentation at: http://

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