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Parks Canada entered into a partnership with the Canadian Association of Zoos and Aquariums (CAZA) in the
development of a campaign in 2011 for UNESCO's International Year of Biodiversity. The focus of the CAZA
campaign was biodiversity at risk in the Arctic. Key to the campaign was the development of an educational toolkit
and a website presence, www.OurArctic.ca. Campaign literature was provided to all CAZA members, reaching
audiences across Canada. This presentation will outline the planning, development and the implementation of the
campaign. It will describe CAZA's lead role and the participation of partners including Parks Canada, Canadian
Wildlife Federation, and Polar Bears International. Participants in this session will learn the value of engaging
partners to extend the potential and reach of an educational initiative; they will learn about the Parks Canada
approach in building stakeholder and partner relations; and they will be given an opportunity to apply lessons learned
by the partners in the OurArctic campaign to relationship building their organizations and agencies are undertaking.
This presentation also will describe the campaign and its goal to build awareness of Canada's Arctic and its
biodiversity and its efforts to get Canadians to work together to save Arctic species. And the session will describe
how this campaign has helped develop stronger working relationships among all participating partners. Our Arctic.