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DESIGN YOU: How-To Write a Résumé that Gets Results!

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Job hunting is no longer an option. It's a survival skill that you need to become a master of. A solid résumé is the cornerstone of your job search.

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DESIGN YOU: How-To Write a Résumé that Gets Results!

  1. 1. How-To Write a Résumé that Gets Results! Copyright 2018 Garrison Leykam, LLC 1
  2. 2. Copyright 2018 Garrison Leykam, LLC 2
  3. 3. Copyright 2018 Garrison Leykam, LLC 3
  4. 4. Copyright 2018 Garrison Leykam, LLC 4
  5. 5. “I’ve been searching each and every day, Trying to find a job with a whole lot of pay. Now I’m glad that I’m able to say I got a job, I got a job today” Copyright 2018 Garrison Leykam, LLC 5
  6. 6. Copyright 2018 Garrison Leykam, LLC 6
  7. 7. Copyright 2018 Garrison Leykam, LLC 7
  8. 8. 1. Goal of the Résumé: TO GET AN INTERVIEW 2. Achievements not Responsibilities 3. Different résumé for each job application 4. Specific format and style 5. Action keywords need to be optimized Copyright 2018 Garrison Leykam, LLC 8
  9. 9.  Hundreds to thousands of résumés are received for each posted job  75% of résumés get eliminated by ATS  Recruiters spend an average of six seconds reviewing an individual résumé Copyright 2018 Garrison Leykam, LLC 9
  10. 10.  HUMAN  Résumé Screener  Recruiter  Hiring Manager NON-HUMAN  Applicant Tracking Software (ATS) Copyright 2018 Garrison Leykam, LLC 10
  11. 11. Copyright 2018 Garrison Leykam, LLC 11
  12. 12.  Software used by companies to streamline their hiring process  Removes all formatting from the résumé and “parses” your résumé to extract data readable by the ATS software, such as:  Contact information  Work History  Skills  Education  Matches the employer’s list of skills and keywords against the your résumé to determine your potential value to the organization  Candidates who best fit the keywords in the job description show up at the top of the search results Copyright 2018 Garrison Leykam, LLC 12
  13. 13. Copyright 2018 Garrison Leykam, LLC 13
  14. 14. Action keywords enable you to: 1. Make a strong first impression 2. Energetically demonstrate your achievements and ability to succeed 3. Show what you can bring to the job you’re applying for 4. Score high on keyword matches to those in the job description 5. Demonstrate that you are READY TO TAKE ACTION! Use action keywords wisely by following the DESIGN YOU “Keyword KEY 3:” KEYWORD ACTIVITY QUANTIFY Exceeded Q3 & Q4 2017 sales plan by 130% Reduced telecommunications costs by $180,000 Improved customer call response time by 38% Increased average order size by $231 Pay attention your action keyword tenses, too:  Use past tense verbs for past experience and accomplishments Past tense ends in "ed" (organized, composed, expanded)  Use present tense for current experience and accomplishments For example: direct, provide, prepare Do not use passive tense Passive tense ends in "ing" (planning, assisting, instructing Copyright 2018 Garrison Leykam, LLC 14
  15. 15. Résumé screening software use is widespread… 98+% of Fortune 500 companies use ATS in their hiring process. Copyright 2018 Garrison Leykam, LLC 15
  16. 16.  Include keywords contained in the job description  Wordle, TagCrowd, Company Website  Use spelled-out words as well as acronyms:  Bachelor of Science (BS)  Electronic Medical Records (EMR)  Repeat important keywords  Basic skills + advanced skills  Use bullets not paragraphs to describe achievements  Include your City and State  Use fonts like Verdana or Arial or Century Gothic  Submit résumé in text format  Use a font size between 10.5 and 12  Margins should be 1” all around  Use single-spacing with a blank line between sections  Include all titles you held at a company and dates for each Copyright 2018 Garrison Leykam, LLC 16
  17. 17.  Leave out subjective keywords: “reliable” & “hard-working”  No headers and/or footers-they jam the ATS algorithms  Avoid creative wording and unnecessarily long sentences  Lose the Career Objective section  No graphics, logos, photos, tables or borders  Don’t use fonts like Times New Roman or Cambria or Comic Sans  Don’t submit résumés as PDFs or MS Word  Don’t place dates before your experience  Do not say, “References Upon Request”  Leave out: o Languages you learned in high school o Basic computer skills like “email,” “Word,” “Excel” o Social media if it’s not part of your job o Soft skills without examples and accomplishments o Outdated technology o Irrelevant skills Copyright 2018 Garrison Leykam, LLC 17
  18. 18. CONTACT INFORMATION Name, City, State, Phone #, Email, Personal Website HEADLINE “30-second elevator pitch” Top 2-5 RELEVANT ACHIEVEMENT BULLETS CORE SKILLS EXPERIENCE EDUCATION Copyright 2018 Garrison Leykam, LLC 18
  19. 19. Mary Lee Smith Lewiston, GA Phone # Email address Personal Website (if pertinent) Copyright 2018 Garrison Leykam, LLC 19
  20. 20. Mary Lee Smith Lewiston, GA 203-456-7890 Phone # Email address Personal Website (if pertinent) Results-oriented Senior Sales Account Executive focused on maximizing sales by managing all accounts systematically to achieve above-quota goals, maximize customer experience and obtain referrals. Committed to building long-term client partnerships through consistent communication, ongoing needs assessment and presentation of solutions. Exceptional negotiation skills and new market identification. Copyright 2018 Garrison Leykam, LLC 20
  21. 21. Mary Lee Smith Lewiston, GA 203-456-7890 Phone # Email address Personal Website (if pertinent) Results-oriented Senior Sales Account Executive focused on maximizing sales by managing all accounts systematically to achieve above-quota goals, maximize customer experience and obtain referrals. Committed to building long-term client partnerships through consistent communication, ongoing needs assessment and presentation of solutions. Exceptional negotiation skills and new market identification. • Ranked in Top 5% out of 195 national Account Executives for annual new business revenues and new customer acquisition • Generated $280,000 incremental revenue from prior year high-level accounts • Identified and prospected new video market adding 36 new high-profile accounts which generated $936,000 in first year revenue Copyright 2018 Garrison Leykam, LLC 21
  22. 22. Mary Lee Smith Lewiston, GA 203-456-7890 Phone # Email address Personal Website (if pertinent) Results-oriented Senior Sales Account Executive focused on maximizing sales by managing all accounts systematically to achieve above-quota goals, maximize customer experience and obtain referrals. Committed to building long-term client partnerships through consistent communication, ongoing needs assessment and presentation of solutions. Exceptional negotiation skills and new market identification. • Ranked in Top 5% out of 195 Account Executives for annual new business revenues and new customer acquisition • Generated $280,000 incremental revenue by reselling dormant accounts • Identified and prospected new video market adding 36 new high-profile accounts which generated $936,000 in first year revenue CORE SKILLS • Prospecting and Cold Calling • Strategic Account Development • C-Level Client Engagement • Consultative Selling and Negotiation • GoToMeeting • SalesForce CRM • Proposal Creation and Presentation • Problem Identification and Solutions • Operations Support System and Business Support System (OSS/BSS) Knowledge • Upselling, Cross-Selling and Closing • MSA Contract ExpertiseCopyright 2018 Garrison Leykam, LLC 22
  23. 23. PROFESSIONAL EXPERIENCE SENIOR SALES ACCOUNT EXECUTIVE 2014-present Praesidium Telecommunications, Inc., Atlanta, GA Third largest telecommunications reseller based upon total U.S. subscribers and 8th largest in U.S. for total residential lines.  Recipient of annual CEO Top Gun Sales Award in 2013 for most combined new acquisition and current client sales • Identified and prospected new video market adding 36 new high-profile accounts which generated $936,000 in first year revenue  Consistently developed a prospect pipeline of 2X to 3X annual quota by executing innovative CRM lead generation techniques  Worked collaboratively with the Senior Management Team to develop short- and long-range strategic sales plans that produced prior year sales increase of 130% SALES ACCOUNT EXECUTIVE 2012-2014 Q-Mobile USA, New York, NY Largest regional reseller of telecommunications, voice and data services to small-to-medium-sized SMB businesses in the Northeast-Mid-Atlantic U.S. regions • Ranked in the Top 5% out of 195 Account Executives for annual new business revenues and new customer acquisition • Generated $280,000 incremental revenue by reselling dormant accounts • Surpassed most recent Q3 and Q4 2014 sales goals by 38% Copyright 2018 Garrison Leykam, LLC 23
  24. 24. EDUCATION University of Your State Bachelor of Arts (BA) Business Salesforce Salesforce Certified CPQ (Configure, Price, Quote) Specialist MIT Sloan Design Thinking Certification Copyright 2018 Garrison Leykam, LLC 24
  25. 25. Garrison@GarrisonLeykamPhD.com 203-434-9803 http://GarrisonLeykamPhD.com Copyright 2018 Garrison Leykam, LLC 25
  26. 26. Garrison Leykam, PhD ● PhD in Marketing, MA in Psychology • LinkedIn profile is one of the Top 25 MA, PhD profiles in the United States • Featured in Boston Sunday Globe, Spotlight, Training & Development and profiled on ESPN2’s “Extreme Magazine” TV series • Senior leadership executive with MCI Telecommunications, Grand Circle Travel and Oxford Health Plans • AM News-Talk radio personality, Public Television TV host and producer, record producer (London Records), published author, singer-songwriter appearances at NYC’s iconic CBGBs and Nashville’s Bluebird Cafe Copyright 2018 Garrison Leykam, LLC 26

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