Why Your Clients Should Be Riding the Newest Wave of Social Media                PRSA Georgia  Independent Counselors Spec...
Introduction                  @garrettkuk               @speakeasy_media           http://speakeasymedia.net              ...
Google Plus: Quick History• Launched June 28, 2011• “+1” sharing feature for articles, blog posts, and  websites heavily i...
Google Plus: Features• Multiple Administrators   • Adjustable notification levels for owners & managers• No 3rd Party API•...
Google Plus: Features                        SPEAKEASY MEDIA   5
Google Plus: Features                        SPEAKEASY MEDIA   6
Google Plus: Features                        SPEAKEASY MEDIA   7
Google Plus: Takeaways• Creating regular, public, social content carries SEO weight• Visual & video sharing• 18-35 male, t...
Facebook Business Pages: New Features                                        ***This format will be                       ...
Facebook Business Pages: New Features                                        SPEAKEASY MEDIA   10
Facebook Business Pages: New Features                                        SPEAKEASY MEDIA   11
Facebook Business Pages: Takeaways• Emphasis on rectangular logo   • 180x180 pixels (sized down to 32x32)• Add a cover pho...
Pinterest: Quick History• Started November 2009• Driving significant traffic – comparable to Facebook, LinkedIn,  YouTube,...
Pinterest: Quick HistorySource: http://www.engauge.com/assets/pdf/Engauge-Pinterest.pdf   SPEAKEASY MEDIA   14
Pinterest: Quick HistorySource: http://www.engauge.com/assets/pdf/Engauge-Pinterest.pdf   SPEAKEASY MEDIA   15
Pinterest: Features• Encourages social sharing through visuals• Individuals create “interest graph”• Aspirational• Source ...
Pinterest: Takeaways• Include high-quality images with press releases, blog posts, and  other digital publications• Conten...
Thanks!                  @garrettkuk               @speakeasy_media           http://speakeasymedia.net          contact@s...
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Why Your Clients Should Be Riding the Newest Wave of Social Media

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This was a presenation to PRSA Georgia's Indpendent Counselors special interest group held on March 15, 2012.

We explored the evolving social media landscape and provided greater insight into the changes Facebook will be making to Pages at the end of March along with detailed information about the new players Google+ and Pinterest among others.

Highlights included recent innovations/additions to each platform, potential (rumored) integrations, privacy/publicity strategies, case studies of businesses/organizations who are active/effective in the space, and the advantages/disadvantages for consumers and businesses.

We discussed how consumer behavior on these emerging networks can shape future campaigns, regardless of clients' social media use.

Published in: Technology, Business
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Why Your Clients Should Be Riding the Newest Wave of Social Media

  1. 1. Why Your Clients Should Be Riding the Newest Wave of Social Media PRSA Georgia Independent Counselors Special Interest Group March 15, 2012 SPEAKEASY MEDIA
  2. 2. Introduction @garrettkuk @speakeasy_media http://speakeasymedia.net @prsageorgia #prsaga SPEAKEASY MEDIA 2
  3. 3. Google Plus: Quick History• Launched June 28, 2011• “+1” sharing feature for articles, blog posts, and websites heavily integrated• Mobile platform launched (optimized for Android)• Brand Pages launched November 2011 #PRSAGA tweets: Time to 100 million users: Facebook 5yrs; Twitter 4.5yrs; G+ 12mos (estimate) SPEAKEASY MEDIA 3
  4. 4. Google Plus: Features• Multiple Administrators • Adjustable notification levels for owners & managers• No 3rd Party API• Integrates web & real-time social search• Hashtag search support• Integrated video chat (Hangouts) SPEAKEASY MEDIA 4
  5. 5. Google Plus: Features SPEAKEASY MEDIA 5
  6. 6. Google Plus: Features SPEAKEASY MEDIA 6
  7. 7. Google Plus: Features SPEAKEASY MEDIA 7
  8. 8. Google Plus: Takeaways• Creating regular, public, social content carries SEO weight• Visual & video sharing• 18-35 male, technology early-adopters #PRSAGA tweets: Google+ blurs the line between paid, earned, and owned media SPEAKEASY MEDIA 8
  9. 9. Facebook Business Pages: New Features ***This format will be archived March 31 SPEAKEASY MEDIA 9
  10. 10. Facebook Business Pages: New Features SPEAKEASY MEDIA 10
  11. 11. Facebook Business Pages: New Features SPEAKEASY MEDIA 11
  12. 12. Facebook Business Pages: Takeaways• Emphasis on rectangular logo • 180x180 pixels (sized down to 32x32)• Add a cover photo • 851x315 pixels• Photo Album will display first • Order apps/tabs wisely! SPEAKEASY MEDIA 12
  13. 13. Pinterest: Quick History• Started November 2009• Driving significant traffic – comparable to Facebook, LinkedIn, YouTube, Google+• Image-based visuals SPEAKEASY MEDIA 13
  14. 14. Pinterest: Quick HistorySource: http://www.engauge.com/assets/pdf/Engauge-Pinterest.pdf SPEAKEASY MEDIA 14
  15. 15. Pinterest: Quick HistorySource: http://www.engauge.com/assets/pdf/Engauge-Pinterest.pdf SPEAKEASY MEDIA 15
  16. 16. Pinterest: Features• Encourages social sharing through visuals• Individuals create “interest graph”• Aspirational• Source images can link to purchasing sites• Pinterest was one of Facebook’s first “Open Graph” partners #PRSAGA tweets: Among Pinterest users, Atlanta is the 7th most active city in the U.S. SPEAKEASY MEDIA 16
  17. 17. Pinterest: Takeaways• Include high-quality images with press releases, blog posts, and other digital publications• Content curation (Pinterest) can be as valuable as creation• Add “Pin It!” button to blog posts or your website• ~70% of core user base are women aged 25-40• Watch your source images!• Unresolved legal questions SPEAKEASY MEDIA 17
  18. 18. Thanks! @garrettkuk @speakeasy_media http://speakeasymedia.net contact@speakeasymedia.net 757-504-4585 @prsageorgia #prsaga SPEAKEASY MEDIA 18

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