Harness the Power of Facebook: Organic & Paid Options (Digital Summit 2012)

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With Facebook’s ever-changing platform, marketers, agencies, and business owners need to stay current on the latest developments to properly invest their resources.

We will explore the evolving landscape for organic and paid visibility on Facebook, how the new Timeline format impacts brands, privacy & publicity strategies, and case studies of businesses & organizations who are active and effective.

We’ll discuss recent innovations/additions to the Facebook Insights platforms, and how businesses can interpret consumer behavior data. We’ll cover both “big picture” strategies to identify ROI as well as implementation tactics for best results.

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Harness the Power of Facebook: Organic & Paid Options (Digital Summit 2012)

  1. 1. Harness the Power of Facebook Organic & Paid Options Digital Summit Cobb Galleria – Atlanta, GA May 9, 2012 SPEAKEASY MEDIA
  2. 2. Introduction @garrettkuk @speakeasy_media http://speakeasymedia.net @digitalsummit_ #DSUM12#DSUM12 SPEAKEASY MEDIA 2
  3. 3. Facebook Business Pages: Old Layout#DSUM12 SPEAKEASY MEDIA 3
  4. 4. Facebook Business Pages: Features#DSUM12 SPEAKEASY MEDIA 4
  5. 5. Facebook Business Pages: Dimensions• Emphasis on rectangular logo • 180x180 pixels (sized down to 32x32)• Add a cover photo • 851x315 pixels • Your brand’s custom banner ad• Photo Album will display first • Order apps/tabs wisely!#DSUM12 SPEAKEASY MEDIA 5
  6. 6. Facebook Business Pages: Features#DSUM12 SPEAKEASY MEDIA 6
  7. 7. Facebook Usage Statistics• Every 60 seconds: 500,000 Facebook updates• Daily • 3.2 billion likes & comments added • 300 million photos added • 526 million active users (+41.4% annual growth)• Weekly • 500 million mobile users• Monthly • 901 million active users (+32.5% annual growth)• 56% users are femaleSource#DSUM12 SPEAKEASY MEDIA 7
  8. 8. Organic Updates Reach an Average of 16% of Audiences Audience Views of Organic Posts & Updates to Facebook Page Impression 16% 84% • 6 Updates Daily • Post every 4 hoursSource#DSUM12 SPEAKEASY MEDIA 8
  9. 9. Trending & Sponsored Content: Newsfeed Integration#DSUM12 SPEAKEASY MEDIA 9
  10. 10. Promote Button Simplifies Content Promotion for SMBsSource#DSUM12 SPEAKEASY MEDIA 10
  11. 11. Q1 2012: Impressions by Sector Volume of Impressions Across 18 Sectors Other, 22% Retail, 23% Games, 11% Food & Beverage, 19 Entertainment, % 11% Finance, 14%Source#DSUM12 SPEAKEASY MEDIA 11
  12. 12. Open Graph & Apps2-way communication from Facebook platform to external site• Save place or write a tip on Foursquare• Favorite an item on Etsy• Bookmark a Washington Post or Guardian story for later reading• Save Ticketmaster event for later purchase• Share or comment on a Yahoo! news or entertainment story• Rate a video on YouTube or Socialcam• Add a song on Spotify or rdioSource#DSUM12 SPEAKEASY MEDIA 12
  13. 13. Facebook OffersSource#DSUM12 SPEAKEASY MEDIA 13
  14. 14. Ford Mustang Logout Ad: March 20Source#DSUM12 SPEAKEASY MEDIA 14
  15. 15. Ford Mustang Logout Ad: March 20• 40 million users log out daily• 24 hours• $700,000• 1 million video plays• “People Talking About This” (PTAT) +180% that daySource#DSUM12 SPEAKEASY MEDIA 15
  16. 16. Thanks! @garrettkuk @speakeasy_media http://speakeasymedia.net contact@speakeasymedia.net 757-504-4585 #DSUM12#DSUM12 SPEAKEASY MEDIA 16

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