Make Digital Connections Count

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I gave this presentation at the 2010 Grantmakers for Effective Organizations (GEO) conference in Pittsburgh, PA, as part of a panel entitled "How Social Media Enable Grassroots Power Shifts."

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  • Movement building is a fluid exercise.
  • People change. Targets change
  • Tools change.
  • Great organizations will be sensitive, flexible, and deliberate in exploring ways to connect with constituents, supporters, donors, etc.
  • RI4A Cell Phone Action Network
  • CCC Email List Building
  • Thinking new media is a fad Every generation has it's set of new, crazy tools - The ones that stick are the ones that enable authentic connection
  • Thinking new media is free - Upfront dollars are less, overall all investment is on par or greater (but a better investment)
  • Thinking you can't get started
  • Listen Big ears make better organizations and better new media strategies - Credit: Chris Brogan for “big ears”
  • Empower 1 employee - Create space for exploration
  • Measure beyond metrics - Hard numbers don't tell the whole story
  • Make Digital Connections Count

    1. 1. Make your digital connections count <ul><li>3 steps back 3 steps forward </li></ul>
    2. 2. the deal
    3. 3. fluid dynamics
    4. 4. Source: http://www.flickr.com/photos/ucumari/482359366/
    5. 5. change
    6. 6. Source: http://www.flickr.com/photos/l_s_g/4459880193/
    7. 7. Source: http://www.flickr.com/photos/hikingartist/4193330368/
    8. 8. sensitive, flexible, deliberate
    9. 9. Source: http://www.flickr.com/photos/practicalowl/314266164/
    10. 10. R14A
    11. 11. Source: http://www.flickr.com/photos/centerforcommunitychange/3492366818/
    12. 12. CCC
    13. 14. stop this
    14. 15. Source: http://www.flickr.com/photos/pagedooley/3203735904/
    15. 16. stop this
    16. 17. Source: http://www.flickr.com/photos/thetruthabout/4246596939/
    17. 18. stop this
    18. 19. Source: http://www.flickr.com/photos/mjlsha/3553451361/
    19. 20. <ul><li>You miss 100% of the shots you don’t take. - Michael Jordan, I Can’t Accept Not Trying </li></ul>
    20. 21. start this
    21. 22. Source: http://www.flickr.com/photos/expressmonorail/3038125365/
    22. 23. start this
    23. 24. Source: http://www.flickr.com/photos/89927155@N00/2457959492/
    24. 25. start this
    25. 26. <ul><li>The easier it is to quantify, the less it’s worth. - Seth Godin, Linchpin </li></ul>
    26. 27. Garlin Gilchrist II <ul><li>[email_address] </li></ul><ul><li>@garlin </li></ul><ul><li>facebook.com/garlingilchrist </li></ul>

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