Agency Intelligence: Nonprofits Talk About What They Want 2008 Washington Nonprofit Conference January 24-25, 2008
2008 Washington Nonprofit Conference January 24-25, 2008 Meant to engage and enlighten: A moderated discussion Nonprofits ...
2008 Washington Nonprofit Conference January 24-25, 2008 What nonprofits look for in an agency relationship: The breakdown...
2008 Washington Nonprofit Conference January 24-25, 2008 What nonprofits say they care about: Pricing—Value for dollar: <u...
2008 Washington Nonprofit Conference January 24-25, 2008 Nonprofit Givens:  Smaller budgets, needs unclear, decision by co...
2008 Washington Nonprofit Conference January 24-25, 2008 Nonprofit Clients: Give ‘em a break? Why it might not be advisabl...
2008 Washington Nonprofit Conference January 24-25, 2008 How nonprofits feel about this important topic: Approach—Collabor...
2008 Washington Nonprofit Conference January 24-25, 2008 Start with these: The right questions reveal much: <ul><li>Can yo...
2008 Washington Nonprofit Conference January 24-25, 2008 Nonprofits want these brought to the table early on: Current Know...
2008 Washington Nonprofit Conference January 24-25, 2008 Nonprofits want this demonstrated through: Thought Leadership: <u...
2008 Washington Nonprofit Conference January 24-25, 2008 Style:  Designers think strong style is important Clients see tha...
2008 Washington Nonprofit Conference January 24-25, 2008 Nonprofits perceive this to be: Strategic Engagement: <ul><li>Lon...
2008 Washington Nonprofit Conference January 24-25, 2008 Warning signs an agency is not for you: <ul><li>All buzz-words al...
2008 Washington Nonprofit Conference January 24-25, 2008 Warning signs from an agency perspective: <ul><li>Just copy this,...
2008 Washington Nonprofit Conference January 24-25, 2008 Client personalities, agency perspective: <ul><li>The Nice Person...
2008 Washington Nonprofit Conference January 24-25, 2008 Where are we going in the future? <ul><li>Nonprofits are overcomi...
2008 Washington Nonprofit Conference January 24-25, 2008 Where are we going in the future? <ul><li>E-Philanthropy is growi...
2008 Washington Nonprofit Conference January 24-25, 2008 Click Here for Andrea Apshago’s Contact Info Click Here for Guy A...
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DMAW 2008 Agency Intelligence

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Nonprofits talk about what they want from an agency relationship.

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  • DMAW 2008 Agency Intelligence

    1. 1. Agency Intelligence: Nonprofits Talk About What They Want 2008 Washington Nonprofit Conference January 24-25, 2008
    2. 2. 2008 Washington Nonprofit Conference January 24-25, 2008 Meant to engage and enlighten: A moderated discussion Nonprofits Agencies Creative Talent Consultants
    3. 3. 2008 Washington Nonprofit Conference January 24-25, 2008 What nonprofits look for in an agency relationship: The breakdown of topics: <ul><li>P ricing and production—Value for dollar </li></ul><ul><li>A pproach—Collaborative </li></ul><ul><li>C urrent Knowledge: Best Practices and Trends </li></ul><ul><li>T hought Leadership </li></ul><ul><li>S trategic Engagement </li></ul>
    4. 4. 2008 Washington Nonprofit Conference January 24-25, 2008 What nonprofits say they care about: Pricing—Value for dollar: <ul><li>Transparent billing </li></ul><ul><li>Being over-billed </li></ul><ul><li>Second-tier client designation </li></ul><ul><li>Being sold a pre-designed package </li></ul>
    5. 5. 2008 Washington Nonprofit Conference January 24-25, 2008 Nonprofit Givens: Smaller budgets, needs unclear, decision by committee Nonprofit Clients: Give ‘em a break? Reasons a price break is in order: Philosophical—In interest of the common good Practical—if none, agency might lose the job
    6. 6. 2008 Washington Nonprofit Conference January 24-25, 2008 Nonprofit Clients: Give ‘em a break? Why it might not be advisable: It mixes business with charity, many service providers do not How agency management often feels: nonprofits are often disorganized and hard to work with, more work for less money
    7. 7. 2008 Washington Nonprofit Conference January 24-25, 2008 How nonprofits feel about this important topic: Approach—Collaborative: <ul><li>Need to feel a part of the process </li></ul><ul><li>Creative leadership </li></ul><ul><li>Want a strategic partnership </li></ul><ul><li>Proceed at an agreed upon speed </li></ul><ul><li>Share an understanding of audience </li></ul>
    8. 8. 2008 Washington Nonprofit Conference January 24-25, 2008 Start with these: The right questions reveal much: <ul><li>Can you describe us? </li></ul><ul><li>How well do you know philanthropy? </li></ul><ul><li>Who are your clients and how big are they? </li></ul><ul><li>Can we meet your creative staff? </li></ul><ul><li>Would you describe a winning campaign? </li></ul><ul><li>How many different ways can we pay you? </li></ul>
    9. 9. 2008 Washington Nonprofit Conference January 24-25, 2008 Nonprofits want these brought to the table early on: Current Knowledge: Best Practices and Trends: <ul><li>Genuine insights into best practices </li></ul><ul><li>Case studies that are applicable </li></ul><ul><li>Analysis that will improve the ROI </li></ul><ul><li>New techniques and tactics </li></ul>
    10. 10. 2008 Washington Nonprofit Conference January 24-25, 2008 Nonprofits want this demonstrated through: Thought Leadership: <ul><li>Creative campaigns </li></ul><ul><li>Apparent leadership role in industry </li></ul><ul><li>Awards and white paper publishing </li></ul><ul><li>Enthusiasm for the mission </li></ul><ul><li> </li></ul>
    11. 11. 2008 Washington Nonprofit Conference January 24-25, 2008 Style: Designers think strong style is important Clients see that as a rigid approach Designers & Clients: What’s important to each: Creativity: Designers think no such thing as too much creativity Clients want just enough to differentiate Experience: Designers think their experience is transferable to any situation or market Clients usually only comfortable with designers experienced in their area
    12. 12. 2008 Washington Nonprofit Conference January 24-25, 2008 Nonprofits perceive this to be: Strategic Engagement: <ul><li>Long-term planning </li></ul><ul><li>Ability to analyze and anticipate </li></ul><ul><li>Ownership of outcomes </li></ul><ul><li>Honest communications </li></ul><ul><li>Sensitivity to the pulse of the current philanthropic environment </li></ul>
    13. 13. 2008 Washington Nonprofit Conference January 24-25, 2008 Warning signs an agency is not for you: <ul><li>All buzz-words all the time </li></ul><ul><li>Referring to statistics with no source </li></ul><ul><li>Avoidance of hard questions </li></ul><ul><li>Shifting team of players </li></ul><ul><li>Creative staff kept hidden philanthropic environment </li></ul>
    14. 14. 2008 Washington Nonprofit Conference January 24-25, 2008 Warning signs from an agency perspective: <ul><li>Just copy this, that’s all we want </li></ul><ul><li>It’s up to you, we don’t know what’s right </li></ul><ul><li>Let’s skip the paperwork, this is a rush job </li></ul><ul><li>Let’s use one of your leftover concepts </li></ul><ul><li>Creative staff are kept hidden </li></ul>
    15. 15. 2008 Washington Nonprofit Conference January 24-25, 2008 Client personalities, agency perspective: <ul><li>The Nice Person </li></ul><ul><li>The Waffler </li></ul><ul><li>The Brownie </li></ul><ul><li>The Expert </li></ul><ul><li>The Dictator </li></ul>
    16. 16. 2008 Washington Nonprofit Conference January 24-25, 2008 Where are we going in the future? <ul><li>Nonprofits are overcoming market-phobia </li></ul><ul><li>More agencies are catering to our needs </li></ul><ul><li>Competition for the donor dollar translates </li></ul><ul><li>to a donor-centric mindset </li></ul><ul><li>Direct Mail is more important than ever </li></ul>
    17. 17. 2008 Washington Nonprofit Conference January 24-25, 2008 Where are we going in the future? <ul><li>E-Philanthropy is growing and affecting how our donors respond </li></ul><ul><li>Viral marketing and social marketing are no longer oddities </li></ul><ul><li>The Hispanic audience is waiting </li></ul><ul><li>Can we rely on the tried and true forever? </li></ul><ul><li>Predictions? </li></ul>
    18. 18. 2008 Washington Nonprofit Conference January 24-25, 2008 Click Here for Andrea Apshago’s Contact Info Click Here for Guy Arceneaux’s Contact Info Click Here for Sarah Elder’s Contact Info Thank You!

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