It’s impossible to summarize the China Web in only ~20 slides; in this presentation I just highlighted some of the most interesting and maybe controversial parts; Every point mentioned in these slides actually you can view them from different angles, so plese take this presentation as a reference.

1. This Is What We Call,
the China Web
Dr. Gang LU | http://www.gang.lu
Founder of TechNode.com | gang@technode.com | @ganglu

2. Note
 It’s impossible to summarize the China Web in only ~20 slides;
 Here I just highlighted some of the most interesting and maybe
controversial parts;
 Every point mentioned in these slides actually you can view them
from different angles;
 Take this presentation as a reference. 

3. The Figures -
By end of June 2011 (CNNIC)
 China’s Internet population has reached 485 millions;
 Mobile internet users has reached 318 millions, China
Unicom’s 3G subscribers ~33 millions
 Microblog users now reached 195 millions
 Instant Messaging, News, Search, Online Music are the Top
4 most popular mobile service

4. The Hot Sector I - eCommerce
2011.11.11
 Started at 00:00, 3.42 millions users jumped onto Taobao within only 1
minute;
 It only took 8 minutes to reach rmb 100m (~$15.8m) transaction
volume, another 13 minutes to reach rmb 200millions (~$31.5m), and
11 minutes later the transaction volume reached rmb 300millions
(~$47.3m).
 At the time 11:11am, the transaction volume reached rmb 1.154billions
(~$182m);
 By 24:00, the total transaction volume reached rmb 3.36 billions
(~$530m);
 On the date 11/11/11, the total transaction volume on Taobao and TMall
reached rmb 5.2billion (~$820m), and the number of transaction
reached 336.9m.

5. The Hot Sector II –
The Booming of Mobile Internet
Mobile Applications
Android vs. iOS vs. WM7
App Stores

6. Market share for Mobile OS in China (Q3 2011) - by eguan.cn

7. ～450K iOS Applications
on App Store
～250K Android
Applications on Android Market
the No. of Apps in various App Stores (Q3 2011), by
eguan.cn

9. But……

10. Where is the Money?
Free Culture?!!

11. Jail-Breaked means Pay-by-Download model does not work in China, at least for now
Q2 2011, by UMeng

12. Characteristics of Mobile Users
Low Education
Low Income
Low Age
High School Student
The 3L groups are the ones actually paying
for mobile service, but not the ones who
could afford for an iPhone (they might have
cheap Android phone, though.)

13. And……

14. International Brands Fail In China

15. The Stories of Copy Cats
The simplest way to tell how successful
your business is, just check how many
copies you can found in China web.

16. GooApple
Shanzai Culture

17. Loyalty?
• Easier to raise Money?!
• Tough Competition
• Lacking of true Innovation
• No long-term Plan

18. Big vs. Small

19. In China, Entrepreneurship means “life, death, or Tencent”

20. Complicated Chinese Web

21. 关系
Guan Xi

23. gang@technode.com