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Vedic Management


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Vedic Management

  1. 1. <ul><li>Marketing Presentation </li></ul><ul><li>Vedic Management </li></ul><ul><li>with special emphasis on its </li></ul><ul><li>Application in Marketing </li></ul><ul><li>Presented by </li></ul><ul><li>Ganesh Ram B </li></ul><ul><li>08BS0001030 </li></ul>Map of early Iron Age Vedic India (2500–7000 BC )
  2. 2. Structure of the presentation <ul><li>Short introduction on Vedas </li></ul><ul><li>Meaning of Vedic Management </li></ul><ul><li>Its application in Marketing </li></ul>
  3. 3. Vedas an overview <ul><li>Their time span was from 2500-7000 BC. </li></ul><ul><li>The term ‘ Veda ’ is derived from the root word‘ Vid ’ which refers to universal knowledge. </li></ul><ul><li>Propagated by ancient sages for the spiritual and social benefit of the entire humanity. </li></ul><ul><li>Vedas are timeless and have universal application. </li></ul><ul><li>Oldest and most revered literature. </li></ul>
  4. 4. Structure of Vedas <ul><li>Samhita ( Hymns and prayers) </li></ul><ul><li>Aranyaka (Hidden Sceince) </li></ul><ul><li>Upanisad (Philosophy) </li></ul><ul><ul><ul><li>Rg Veda </li></ul></ul></ul><ul><ul><ul><li>Yajur Veda </li></ul></ul></ul><ul><ul><ul><li>Sama Veda </li></ul></ul></ul><ul><ul><ul><li>Atharvana Veda </li></ul></ul></ul><ul><li>Vedic Management derives its source from Upanisads. </li></ul>
  5. 5. Vedic Management <ul><li>Has a holistic approach. </li></ul><ul><li>It encompasses the entire gamut of human endeavors at the bodily, mental, intellectual, societal, environmental and spiritual planes. </li></ul><ul><li>Theory of Vedic Management can be presented in a four dimensional scale. </li></ul>
  6. 6. Theory of Vedic Management Self Management Relationship Management Cosmic Management Spiritual Management
  7. 7. Vedas give insights on Marketing ideas like… <ul><li>Customer Relationship Management (CRM) </li></ul><ul><li>How to speak/listen to a customer? </li></ul><ul><li>How to present yourself to a customer? </li></ul><ul><li>How to manage and motivate your sales team? </li></ul><ul><li>Change Management </li></ul>
  8. 8. Vedas and Customer Relationship Management (CRM)
  9. 9. Vedas and CRM <ul><li>Important account needs to be focused and continuous </li></ul><ul><li>attention given. </li></ul><ul><li>One shall quickly listen to others’ calls. </li></ul><ul><li>One shall be very kind and gracious. </li></ul><ul><li>One shall speak pleasantly. </li></ul><ul><li>One shall look for agreement. </li></ul><ul><li>One shall entertain the guests befitting his standard. </li></ul><ul><li>He acts very rapidly and speedily. </li></ul><ul><li>He is prompt. </li></ul><ul><li>He is the one who quickens. </li></ul><ul><li>English translation of Sanskrit verses from RgVeda Samhita </li></ul>
  10. 10. Listening, Speaking and Vedas
  11. 11. Listening and Speaking skills are most important in Marketing. <ul><li>The ear is indeed a wealth, use it. </li></ul><ul><li>One shall hear abundantly with ears. </li></ul><ul><li>Source : Chandogya Upanisad </li></ul><ul><li>There shall be honey at the tip of one’s tongue. </li></ul><ul><li>Tongue is a sharp edge tool which shall be used with care and caution. </li></ul><ul><li>Source : Atharvana Veda Samhita </li></ul>
  12. 12. Vedic tips on How to present yourself to a customer?
  13. 13. Personality Management? How to present yourself to a customer? Vedas give you the answer! <ul><li>One shall be sweeter than honey. </li></ul><ul><li>He shaves his hair and beard, trims his nails, bathes in </li></ul><ul><li>waters, carries himself in an ideal garment and guards his body. </li></ul><ul><li>Head is grace, mouth is fame, hair and beard are brilliant. Breath is king and deathlessness. Eye is the Lord ; Ear is prince. </li></ul><ul><li>Tongue is bliss, voice is might, mind is calm. </li></ul><ul><li>Source : Atharvana Veda Samhita </li></ul>
  14. 14. How to manage your sales team – For a Marketing Manager <ul><li>He combats and accomplishes that is yet undone. </li></ul><ul><li>He tactfully handles all encounters. </li></ul><ul><li>He is a shaker of firm things. (open new ideas) </li></ul><ul><li>He stands up erect to assist others. </li></ul><ul><li>He passes lightly over distress. </li></ul><ul><li>He wins even with a steed of worthless sort. </li></ul><ul><li>He makes firm all that is weak in the subordinates. </li></ul><ul><li>He is swift to hear the calls of his followers. </li></ul>
  15. 15. How to motivate your sales team – For a Marketing Manager <ul><li>He stirs people to labor. </li></ul><ul><li>He is the originator of thought. </li></ul><ul><li>He stimulates. </li></ul><ul><li>He makes others better than what they are. </li></ul><ul><li>He inspires the thoughts of others. </li></ul><ul><li>Source : RgVeda Samhita </li></ul>
  16. 16. Vedas and Change Management
  17. 17. Vedas and Change Management. <ul><li>One shall be pleasant to all in the new environment and rein supreme. </li></ul><ul><li>One shall be vigilant, closely united, happy and prosperous in the new environment. </li></ul><ul><li>New environment brings happy fortunes. </li></ul><ul><li>Source : RgVeda Samhita </li></ul>
  18. 18. Conclusion <ul><li>These verses may seem to be very basic. </li></ul><ul><li>Appreciate its ancient origin. </li></ul><ul><li>Build on these basic concepts. </li></ul><ul><li>Study and interpreting of Vedas on management lines should be taken. </li></ul><ul><li>At last we should be proud and this vast and timeless resource is our own an we should make fullest use of it. </li></ul>
  19. 19. Courses on Vedic Management <ul><li>Maharishi Institute of Management, Bangalore. </li></ul>
  20. 20. By Dr. S. Kannan FCA, DMA (ICA), CISA, CISM, Ph.D. (Commerce), Ph.D. (Sanskrit-Management) Available at our library