Teaching Strategy - Doctoral Course in Management 2013 Outline

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Teaching Strategy - Doctoral Course Proposed for 2013 at the Indian Institute of Management Bangalore

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Teaching Strategy - Doctoral Course in Management 2013 Outline

  1. 1. Indian Institute of Management Bangalore Fellow Program in Management Elective Course for Term VI; Year: 2013-14 Teaching Strategy Faculty: Ganesh N Prabhu Credits: Three; Twelve sessions of 2.5 hours eachIntroduction:This course enables doctoral students to build their understanding of the major models and frameworksas used in teaching and consulting in the area of strategy. It requires doctoral students to apply strategymodels and frameworks to business cases and to use cases to add to and enrich the existing models andframeworks in use. It then requires students to plan and take case based MBA sessions in strategy andto develop detailed teaching notes on the cases used on the basis of their classroom experience. Thecourse helps builds business acumen and enables students to be more effective in teaching strategy.Pedagogy:This course will first focus on critical evaluation, application and development on the major models andframeworks used in teaching strategy. Readings on each major theme are limited to the advanced leveltextbooks where the theme and analytical framework are well presented. Students will apply theanalytical framework to the given business case and critically discuss its applicability in class withsuggestions on how the models and frameworks could be enhanced on the basis of the business case.Students will then teach two cases in an MBA program course in strategy and use their classroomexperience to develop comprehensive teaching notes on the two cases they used. The submissions aredesigned to enable students to build their understanding of case teaching and to write more effectively.Assessment:Strategy Practice Note (30%): Students will develop a strategy practice note that presents a betteror more advanced framework for strategy analysis in practice on any chosen theme. It has to be writtensuch that it can be given to an MBA class to be read before class along with the case to be discussed. Itshould review, build on and advance existing analysis in that theme and present a more effective andcomprehensive way to do strategy analysis in practice that is of value to practitioners and consultants.The strategy practice note should be within 2500 words excluding references, charts and tables if any.New Case Teaching Note (20%): Students will write a comprehensive teaching note on a new casethat they have taught in class. The teaching note will cover the teaching objectives, the position of thecase in the course, analytical frameworks used in meeting the teaching objectives, the analysis to beused in class, additional readings, class assignments, board plan and suggestions on teaching resources.Old Case Teaching Note Update (20%): Students will write a teaching note update on an oldercase that they have taught in class. The note will not repeat but only update and build on an existingteaching note available. The update will cover additional teaching objectives, new ways to use the case,new analytical frameworks that can be used in meeting the teaching objectives, new analysis used inclass, additional readings, new class assignments and suggestions on new teaching resources. 1
  2. 2. Class Contribution (30%): Students are expected to study and apply the models and frameworks tothe case before the class and discuss it in class. Contribution to the class process, the case discussionand suggestions on how the strategy models and frameworks could be enhanced on the basis of the casediscussed will be evaluated. This grading will be only for the ten classroom sessions in the course. Theteaching sessions will not be evaluated but feedback will be given. Each student will be expected toattend at least two sessions taught by any other students in the course and participate in feedback.Session Coverage:No Topic 1 Course Structure, Course Level, Case Evaluation, Choice of Cases, Class Process, Teaching Notes 2 Models of Vision, Mission, Strategy, Program, Tactic, Emergence, Action, Implementation 3 Structure, Conduct, Performance and Five Forces Framework – Application & Limitation 4 Models of Competitor Analysis – Strategic Groups – Competition within and across groups 5 Models of Competitive Advantage, Disadvantage and Performance Measurement 6 Generic Business Level strategies – identification, continuance and triggers for change 7 Resource Based View – resources, capabilities, competence and applicability to practice 8 Teaching an MBA session in strategy (new or old case) – 90 min session followed by feedback 9 Teaching an MBA session in strategy (new or old case) – 90 min session followed by feedback10 Vertical Integration and Diversification Strategies – resource acquisition versus alliances11 Models of Multi-business Firms – portfolio, synergy, domestic and international linkages12 Course Structure, Course Level, Case Evaluation, Choice of Cases, Class Process, Teaching NotesReference Readings:Chapters from the following textbooks will be used as the reference readings for the sessions.PG – Pankaj Ghemawat “Strategy and the Business Landscape” (Second Edition Pearson)RG – Robert Grant “Contemporary Strategic Management” (Sixth Edition - Wiley)JB – Jay Barney “Gaining and Sustaining Competitive Advantage” (Third Edition - PHI)DB – David Besanko “Economics of Strategy” (Third Edition – Wiley) 2
  3. 3. Session Readings and Cases1. Course Structure, Course Level, Case Evaluation, Choice of Cases, Class Process, Teaching Notes Reading: PGP course outline of Competition and Strategy – current year and previous year.2. Models of Vision, Mission, Strategy, Program, Tactic, Emergence, Action, Implementation. Readings – JB (Chap 1) + RG (Chap 1 and 2) + PG (Chap 1) Case – PaGaLGuY – IIMB case – 20113. Structure – Conduct – Performance & Five Forces Framework – Application & Limitation. Reading – JB (Chap 2 and 3) + RG (Chap 3) + PG (Chap 2) + DB (Chap 10) Cases – Japanese Beer Industry and Asahi Breweries – book case4. Models of Competitor Analysis – Strategic Groups – Competition within and across Groups. Reading – JB (Chap 4) + RG (Chap 4) + PG (Chap 2) + DB (Chap 6) Case – TI Cycles: New Product Strategy (A) – Vikalpa case5. Models of Competitive Advantage, Competitive Disadvantage and Performance Measures. Reading – JB (Chap 4) + RG (Chap 7) + PG (Chap 3 and 4) + DB (Chap 11) Case – Amar Chitra Katha – IIMB case 20116. Generic Business Level Strategies – Identification, Continuance, Triggers for Change. Reading – JB (Chap 6 and 7) + RG (Chap 8 and 9) + PG (Chap 3) + DB (Chap 12) Case – Passion for Learning – HBS case 9-796-0577. Resource Based View – Resources, Capabilities, Competence and Applicability to Practice. Reading – JB (Chap 5) + RG (Chap 5) + PG (Chap 5) Case – Pradesh Milk Federation – IIMB case 20048. Teaching an MBA session in strategy – teaching case, assigned readings and teaching note9. Teaching an MBA session in strategy – teaching case, assigned readings and teaching note10. Vertical Integration and Diversification Strategies – Resource Acquisition versus Alliances. Reading – JB (Chap 10 and 11) + RG (Chap 13 and 15) + PG (Chap 6) + DB (chap 4 and 5) Case – IKEA in China – ACRJ case11. Models of Multi-Business Firms – Portfolio, Synergy, Domestic and International linkages. Reading – JB (Chap 12, 13 and 14) + RG (Chap 16) + PG (Chap 6) Case – CavinKare Private Limited – IIMB case 200812. Course Structure, Course Level, Case Evaluation, Choice of Cases, Class Process, Teaching Notes Reading: PGP course outline of Competition and Strategy – current year and previous year. Reading: EPGP course outline of Competition and Strategy – current year and previous year. 3

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