Encouraging Women Entrepreneurs in India                 Ganesh N. Prabhu      Indian Institute of Management Bangalore   ...
Management Program for Women        Entrepreneurs in India• Indian Institute of Management Bangalore has been  running a s...
Why a Program for Women Entrepreneurs?• Women seem to effective at catalyzing start-ups  or entrepreneurship among other w...
Program Impacts on Participants• Confidence to start a new enterprise soon.• Better at their current task due to the progr...
Business Plans by Current EntrepreneursBusiness plans presented by current entrepreneurs  and women members of family busi...
Business Plans by Aspiring EntrepreneursBusiness plans presented by 139 aspiring (first time)  entrepreneurs in the MPWE 2...
Business Plans by Aspiring EntrepreneursBusiness plans presented by 139 aspiring (first time)  entrepreneurs in the MPWE 2...
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Encouraging Women Entrepreneurs in India

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Encouraging Women Entrepreneurs in India - A Presentation at Workshop on Women Entrepreneurship at Hanoi, Vietnam in November 2012. It summarizes observations on the business plans presented by current women entrepreneurs and women members of family businesses as well as the business plans presented by 139 aspiring (first time) entrepreneurs in the Management Program for Women Entrepreneurs held at the Indian Institute of Management Bangalore.

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Encouraging Women Entrepreneurs in India

  1. 1. Encouraging Women Entrepreneurs in India Ganesh N. Prabhu Indian Institute of Management Bangalore Workshop at Hanoi, Vietnam, November 29-30, 2012
  2. 2. Management Program for Women Entrepreneurs in India• Indian Institute of Management Bangalore has been running a six week management program for women entrepreneurs since 2004.• The MPWE program was successfully replicated at the Indian Institute of Management Udaipur in 2012.• Program covers skills and functional areas of management.• Requires participants to prepare and present a business plan of their proposed/current enterprise.• Aspiring entrepreneurs gain new confidence through the business plan process. They find role models, motivators and counsellors among entrepreneurs within their batch.• Program seeks to catalyse entrepreurship among women.
  3. 3. Why a Program for Women Entrepreneurs?• Women seem to effective at catalyzing start-ups or entrepreneurship among other women.• Women engage in informal supportive processes that encourage others to start their own business.• Women tend to be multiple role models for other women in the group – less so in mixed groups.• Women network at a more personal level and tend to view other women as collaborators rather than competitors. This enables them to innovate better.• Friendships, shared experiences, mutual support initiated in the program continues for years later.
  4. 4. Program Impacts on Participants• Confidence to start a new enterprise soon.• Better at their current task due to the program.• Taking on greater roles in their family business.• Program enabled alumni to get venture funding.• Award winners leveraged award to network.• Reached and benefited wide range of participants like film makers, doctors, musicians, artists who typically do not seek management education.• Each participant got other participants to join.• Many helped other women explore their options.
  5. 5. Business Plans by Current EntrepreneursBusiness plans presented by current entrepreneurs and women members of family businesses.• Most want to add products of value on existing business rather than diversify into new areas.• Try to create a niche within their family business.• Want to make business more socially relevant.• Some feel trapped by current business practices.• Self worth and satisfaction primary in business.• Keen to create holistic employee welfare practice.• Size + growth targets tend to be driven by men.
  6. 6. Business Plans by Aspiring EntrepreneursBusiness plans presented by 139 aspiring (first time) entrepreneurs in the MPWE 2008/09/10 show:• Most want to build new businesses on their special expertise or on their area of interest.• Self worth and satisfaction primary in business.• Many are social enterprises that meet a felt need.• Sought to fill niche women/child related needs.• Very clear on the unique value that they create.• Choice of business is more internal resource driven rather that external opportunity driven.
  7. 7. Business Plans by Aspiring EntrepreneursBusiness plans presented by 139 aspiring (first time) entrepreneurs in the MPWE 2008/09/10 show:• Most want to build new businesses on their special expertise or on their area of interest.• Self worth and satisfaction primary in business.• Many are social enterprises that meet a felt need.• Sought to fill niche women/child related needs.• Very clear on the unique value that they create.• Choice of business is more internal resource driven rather that external opportunity driven.

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