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IIMB                                                  Competitive Intelligence                                        Sept...
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Competitive Intelligence 2012 Timetable


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Competitive Intelligence is an executive program at Indian Institute of Management Bangalore. This is the 2012 timetable of the program.

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Competitive Intelligence 2012 Timetable

  1. 1. IIMB Competitive Intelligence September 5-7, 2012 Timetable 2012 Date 9.00 – 10.15 10.30 – 11.45 12.00 – 13.15 14.15 – 15.30 15.45 – 17.00Wednesday Competitive Intelligence and Competitive Strategy Business Analytics for Competitive IntelligenceSeptember 5th Video Cases: Alexander and Moneyball Case: Browser Wars: Microsoft vs Netscape 2012 (GNP) (UDK) Thursday Deciphering Competitor’s Business Models and Industry Level Competitive Intelligence:September 6th Developing Competitive Business Models Strategic Group Analysis 2012 Video Case: E-Dreams and Tesco (GNP) (PDJ) Friday Firm Level Competitive Intelligence: Product Level Competitive Intelligence:September 7th Competitive Positioning and Benchmarking Creating and Defending Markets 2012 Case: TI Cycles: New Product Strategy (GNP) Case: IKEA in China (GNP) Breaks: 10.15 – 10.30 (Tea/Coffee); 11.45 – 12.00 (Juice); 13.15 – 14.15 (Lunch); 15.30 – 15.45 (Tea/Coffee); 17.00 – 17.15 (Tea/Coffee) Special Lunch with Teaching Faculty on Friday 7th September – 1.15 pm to 2.15 pm at MDC Dining HallCases and Required Readings: References:1. Case: Browser Wars: Microsoft vs Netscape (HBS) 7. Note: How to Identify New Business Models (SMR)2. Case: TI Cycles: New Product Strategy (A) (Vikalpa) 8. Note: The Five Competitive Forces that Shape Strategy (HBR)3. Case: IKEA in China (ACRJ) 9. Note: Competing on Resources (HBR)4. Note: Competitive Intelligence for Managers (Optimum) 10. Note: Design Thinking (HBR)5. Note: Industry Analysis Template (IIMB) 11. Note: The Perils of Bad Strategy (McKQ)6. Note: Business Level Strategies (IIMB) 12. Note: Sharpening Your Business Acumen – Ram Charan (S+B)Faculty: GNP: Ganesh N Prabhu; UDK: U Dinesh Kumar: PDJ: P D Jose Program Assistance: P Nancy