Adobe flex + pay pal x = monetization of ria

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Adobe flex + pay pal x = monetization of ria

  1. 1. ADOBE<br />FLASH PLATFORM<br />SUMMIT<br />2010, INDIA<br />Adobe Flex + PayPal X = Monetization of RIA<br />Ganesh Hegde<br />www.X.com<br /> Twitter:@ganesh_x<br />
  2. 2. Agenda<br /><ul><li>What is PayPal X ?
  3. 3. Adaptive Platform
  4. 4. Using PayPal X SDK with Flash Builder
  5. 5. Demo
  6. 6. Q & A</li></li></ul><li> What makes an application really successful??<br />
  7. 7. Rich User Experience<br />Good Monetization Strategy<br /><ul><li>Advertising ?
  8. 8. What else ?</li></li></ul><li>USE CASES<br /><ul><li>Send money
  9. 9. Split payments
  10. 10. Bill payments
  11. 11. Payroll payments
  12. 12. B2B payments
  13. 13. Remittances
  14. 14. Marketplace payments
  15. 15. Virtual currencies
  16. 16. Points and miles
  17. 17. Mass payments
  18. 18. Invoice payments
  19. 19. Recurring payments
  20. 20. Scheduled payments
  21. 21. Money transfers
  22. 22. Mobile/device payments
  23. 23. Government travel
  24. 24. Future payment scenarios…</li></ul>Various Monetization Models<br /><ul><li> Subscriptions
  25. 25. Pay as you use
  26. 26. Free to use, pay to services
  27. 27. Freemium
  28. 28. eCommerce
  29. 29. Virtual Goods
  30. 30. Value added Services
  31. 31. Memberships
  32. 32. License of Content, Brand and Services</li></li></ul><li> PayPal X <br /><ul><li>Open Global Payments Platform for </li></ul>developers<br /><ul><li>Facilitates Payments</li></ul> - Pay anyone, receive from anyone !<br /><ul><li>Provides Account Management </li></ul> - Identity, Permissions, Accounts<br /><ul><li>Tools for Information and Reporting</li></ul> - Notifications, Search<br />
  33. 33. For Developers<br />
  34. 34. Simple Send Money<br />Basic building block allows merchants to transfer money from one entity to another<br />Sample Use Cases: P2P payments, Social Networks, Gaming applications<br />
  35. 35. Preapproved Payments<br /><ul><li>Pre-authorization of money transfer from customer (sender) to API caller
  36. 36. Allows an API caller to make payments on behalf of a sender within the constraints specified
  37. 37. PIN optional for future payments made within the authorized amount
  38. 38. Useful for single/multi use, and subscription payments</li></ul>C<br />Pre Approval<br />Sample Use Cases: Pay as you use, Micropayments for Digital goods, Subscriptions<br />
  39. 39. The Annoying thing here is…<br />User selects “Add Coins & Cash”.<br />
  40. 40. Parallel Payments<br /><ul><li>Pay multiple recipients at once
  41. 41. Future interactions with each transaction can be separate
  42. 42. Enable partnership opportunities
  43. 43. Facilitates multiple use cases: marketplace payments, service fees, multi-merchant checkout, and so on</li></ul>$10<br />$100<br />Sender Visibility<br />$40<br />$50<br />Sample Use Cases: Payouts, Disbursements, Affiliate fees, MarketPlaces<br />
  44. 44. Chained Payments<br /><ul><li>Instant payment and disbursements
  45. 45. Sender sees one payment to primary receiver
  46. 46. In one motion, money to secondary receivers sent
  47. 47. Supports commission-based payments
  48. 48. Facilitates multiple use cases: marketplace payments, service fees, multi-merchant checkout, and so on</li></ul>$100<br />$10<br />$40<br />Sender Visibility<br />Primary<br />$50<br />Sample Use Cases: Multi-Merchant Marketplaces, Gaming platform, Referral programs, Property Management (Rent Payments)<br />
  49. 49. integration with flex<br /><ul><li>For security reasons API credentials shouldn’t be </li></ul> loaded to client machine<br /><ul><li>Get the SDK</li></ul> PHP<br /> .NET<br /> ColdFusion<br /> Java<br /> Ruby<br />
  50. 50. Demo<br />
  51. 51. API<br />WEB<br />User<br />My RIA<br />PreApproveAPI<br />Preapproval Key<br />Redirect User to PayPal<br />Return URL<br />User Name = myRIA.api Secondary Receiver [2] = Sec Receiver_2@mail.com<br />Password = keep$secret Amount = 50.00<br />Signature = 23KJHO5AS09I32SDROR Tracking ID = 234235986<br />Sender Email = ghegde@paypal.com Cancel URL = www.FlexRIA.com/home<br />Currency = USD Return URL = www.FlexRIA.com/apstore<br />Primary Receiver [0] = Prim Receiver@mail.com<br />Amount = 100.00<br />Secondary Receiver [1] = Sec Receiver_1@mail.com<br />Amount = 40.00 <br />Request<br />IPN= https://www.Rental.com/IPN<br />Sender Email: ghegde@paypal.com<br />Receiver Email: PrimReceiver@paypal.com<br />PreApproval Key = PA-84HK2A57FCOP3RW <br />Response<br />Confidential and Proprietary<br />15<br />Confidential and Proprietary<br />15<br />15<br />
  52. 52. API<br />User<br />My RIA<br />Pay with PreApprove Key<br />Acknowledgement<br />Request<br />User Name = Rental_admin.api Secondary Receiver [2] = Sec Receiver_2@mail.com<br />Password = keep$secret Amount = 50.00<br />Signature = 23KJHO5AS09I32SDROR Tracking ID = 234235986<br />Sender Email = ghegde@paypal.com Cancel URL = www.PayRent.com/home<br />Currency = USD Return URL = www.PayRent.com/apstore<br />Primary Receiver [0] = Prim Receiver@mail.com<br />Amount = 100.00<br />Secondary Receiver [1] = Sec Receiver_1@mail.com<br />Amount = 40.00 <br />Pay Key = PA-84HK2A57FCOP3RW <br />Response<br />Confidential and Proprietary<br />16<br />Confidential and Proprietary<br />16<br />IPN= https://www.Rental.com/IPN<br />Sender Email: john_m@mail.com<br />Receiver Email: PrimReceiver@paypal.com<br />16<br />
  53. 53.
  54. 54. Q & A<br />Let us know what you need!<br />(30% of our roadmap is based on your feedback)<br />www.x.com<br />Twitter: @paypalx, @Ganesh_X<br />www.facebook.com/paypalx<br />

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