GWC2012 - Enrique Celma - La gamificación según Intel

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GWC2012 - Enrique Celma - La gamificación según Intel

  1. 1. Intel Corporation Iberia Gamification in & out 2012 Enrique Celma Education BDM IMA 1 Intel Confidential1
  2. 2. When did it start for us? let’s have this top of our mind • Intel in 2009 decides to go For a user experience product Co: – Focus on Intel brand. – Associating Intel to Music and Fashion. • We start thinking how to scale in a different way – “I need Intel In Education to be cool” – Is not any more about specs – Techies and frikies are over. – Gaming, Univ. Programs… and Gamification appear!2 Intel Confidential
  3. 3. Gamification Out! How to expand a business Consumer New Finance Scheme businessThe demand for technology will be driven not only by $governments. Parents and private initiatives will be anactive source of demand generation. Private Initiatives Parents Parents Enterprise business $ Governments Regions Governments + Deputies Governments Municipalities Short Term MediumTerm3 Intel Confidential
  4. 4. Parents takes a relevant role for demanding Technology for their Children Education Intel must create and develop the necessary environment to accelerate the new demand through ALL existing Education Community (“The Tribe”) creating value at the following levels: Parents • Decreased school failure Schools Students perceive • Educational • Overcoming the Programs • In & Out School the change early school drops • Digital • Teacher and • Extend their curricular • Increase academic Content Students Approach activities performance • Training • Motivation. The Fun • Enhance the school • Increase High values and differentiating programas Theory Generate degrees • Learning Powered by factors • Back to values of Teachers Technology demand for Governments education • Social Networks Technology Money spending goes from Governments to Parents4 Intel Confidential
  5. 5. Motivation Formula It’s Cool Recognnizes me I Progress “I Like it” It’s cool. Every human Being I need to feel I needs to be It’s speak my progress in my recognized and language life recognize others… Gamification5 Intel Confidential
  6. 6. TOOVARI Impact as DGP: BTS & Christmas & End of School (EOS)6 Intel Confidential
  7. 7. Gamification In! How to expand a business Motivating Your Sales Force with Gamification7 Intel Confidential
  8. 8. GRACIAS!!! • Muchas gracias: Enrique Celma Education BDM Intel Corporation enrique.celma@intel.com8 Intel Confidential

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