gamfic.tv simple presentation

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A short and simple presentation of gamific.tv

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gamfic.tv simple presentation

  1. 1. Gamific.tv The best way to manage interactivity on television
  2. 2. Team Franck Loïc William Hugues
  3. 3. Facts • 80% of TV viewers are using a second screen while watching shows • TV is still 34% of ads media market • Average age of viewers is around 50 • 30 to 40% of time of commercials on TV is competed by mobile device usage
  4. 4. Vision • The second revolution after the remote control • Giving control back to the viewer • Creating commitment
  5. 5. Product • TV application • Mobile application – Standalone – API – Web App • Back-Office • Communication server
  6. 6. Market • 160+ DTT broadcasters managing HbbTV in Europe • Cable operators and IPTV are coming in • Worldwide opportunity
  7. 7. Things you won’t find anywhere else • Team or micro community of viewers • Friendly competition (or serious one) • Dual screen management • Complete platform access including statistics • Entertaining viewer during the show and also during TV ads
  8. 8. Business model • Very first freemium model for this kind of service • Viewer identity is known and his interactions are valuable • Advertiser can multiply the impact of his messages • He has a direct access to the final customer
  9. 9. Standalone application modele• Application as POC without TV management and no deal with broadcasters • Free application with in app. payment for credit and prizes • Estimated revenue – 2013 : 100 K€ – 2014 : 600 K€ • Revenue sharing with games creators
  10. 10. Transmedia producers solution • Commit viewer during linear show • Taylor made gameplay • Programmed or manual mode interaction model
  11. 11. Futur of TV Thank you

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