Social Media Club Austin - October 2011 "There's an App For That" Panel

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These are the slides presented to introduce the "There's an App for That" panelists (Rachel Youens of MutualMobile, Rick Orr of TabbedOut, Steve Guengerich or Appconomy, and Erik McMillan of BestFitMobile) at the October 2011 meeting of Social Media Club, Austin Chapter.

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Social Media Club Austin - October 2011 "There's an App For That" Panel

  1. 1.  
  2. 2. “There’s  An  App  For  That”  Panel  –  10-­‐25-­‐2011    
  3. 3. “There’s  An  App  For  That”  Panel  –  10-­‐25-­‐2011    
  4. 4. “There’s  An  App  For  That”  Panel  –  10-­‐25-­‐2011    
  5. 5. “There’s  An  App  For  That”  Panel  –  10-­‐25-­‐2011    
  6. 6. MOBILE PAYMENT TRENDS}  Mobile  payment  in  many  ways  is  the  founda<on  for  targeted   social  and  local  commerce  }  Currently,  there  are  3  technology  conversa<ons:   o  Near  Field  Communica<on  (NFC)  (e.g.  Google,  ISIS,  etc.)   o  ‘Far  Field’  Communica<on  (e.g.  Tabbedout)   o  Mobile  POS  (e.g.  Square,  Verifon  PAYware,  etc.)   Confiden<al  &  Proprietary  ATX  Innova<on,  Inc.  
  7. 7. SOME THINGS AREN’T ‘NEAR’▶  NFC  is  great  for  vending,  retail,  transit  and,  within  hospitality,   at  drive-­‐thru  and  counter-­‐service.  ▶  Not  well-­‐suited  for  the  500,000  full-­‐service  restaurants,  hotels,   bars,  and  casinos.   o  Consumers  don’t  like  wai<ng    closeout  &  prefer  not  to  hand  their  phone  to  a  stranger  in   order  to  pay   o  Restaurants  and  bars  don’t  want  to  purchase  or  maintain  new  hardware  ▶  Tabbedout’s  decentralized  ‘Far’  model  is  an  essenCal   compliment  to  NFC   o  Requires  no  hardware  –  integrated  with  the  industry’s  top  POS  vendors  (Micros,  Aloha,  etc.)   o  Together  it  will  provide  consumers  with  a  consistent  mobile  payment  experience  across   market  ver<cals   Confiden<al  &  Proprietary  ATX  Innova<on,  Inc.  
  8. 8. WHERE WE ARE?}  In-­‐Market  and  Expanding  Rapidly   ◦  Having  launched  in  Aus<n  in  January  2010,  our  network  has  grown  to  350  live  venues  across   33  states.   ◦  Our  current  venues  include  a  mix  of  bars,  nightclubs,  casinos,  restaurants  and  hotels.   ◦  We  have  over  250  resellers  pushing  Tabbedout  daily  to  exis<ng  and  new  merchants.    }  Major  Market  Focus   ◦  Having  established  a  na<onal  sales  channel,  we  are  focused  on  10  key  metro  markets:         •  Aus<n   •  San  Francisco     •  Portland   •  Atlanta   •  Chicago   •  Houston   •  Sea_le   •  New  York     •  Los  Angeles   •  Dallas     Confiden<al  &  Proprietary  ATX  Innova<on,  Inc.  
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