Social Marketing Offline Behavior & Online Conversation

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Social Marketing Offline Behavior & Online Conversation

  1. 1. Social Marketing: Offline Behavior & Online Conversation October 21, 2009 @GamePlanHayden #MCWeek
  2. 2. What We Know Now The Audience is no longer listening… they’re TALKING!
  3. 3. What We Know Now The Audience is no longer “accountable”
  4. 4. “Alternative Reality”
  5. 5. Dell Lounge: Telluride Film Festival
  6. 6. Dell Lounge: Telluride Film Festival
  7. 7. Dell Lounge: Telluride Film Festival
  8. 8. Bacardi Mojito “In The Mix”
  9. 9. Bacardi Mojito “In The Mix”
  10. 10. Bacardi Mojito “In The Mix”
  11. 11. AMD Phenom II Launch
  12. 12. Dell Lounge: ACL Music Festival A Blogger Collective •curate the after parties by choosing the bands featuring. •Blog about party and bands before, during and after festival •Garner robust music content from the Opt-in email campaign band performances, interviews, and used to distribute blog coverage. DellLounge wrist bands •Association with a group like this will for VIP line access likely build credibility in the music community Video and audio content drove post- event traffic HotFreaks! audiences drove traffic
  13. 13. Dell Lounge + Perez Hilton
  14. 14. Online = Offline
  15. 15. Relationships
  16. 16. Mobile!
  17. 17. Image Credit: Wired.com
  18. 18. *Source: Keller-Fay Group Image Credit: Flickr
  19. 19. Image Credit: flickr.com
  20. 20. Image Credit: parkcitymountain.com
  21. 21. tim@gpexperience.com www.gpexperience.com Twitter/Skype: GamePlanHayden Mobile: 512 – 750 – 4066

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