Gamification: Techniques and its applications to enterprises by @brendalogy,and @keizng

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Gamification: Techniques and its applications to enterprises by @brendalogy,and @keizng

  1. 1. !"#$%&#$"(")*+$, GamificationTechniques and its applications to enterprises.
  2. 2. Keith NgCo-Founder and CEOa.k.a “Hustle Ninja”@keizng
  3. 3. BrendaNicole TanCo-Founder and CMOa.k.a “All-in-one Ninja”@brendalogy
  4. 4. Let’s talkgamification.
  5. 5. Bartle’s Player Types
  6. 6. Gamification is … game elements andThe use ofgame design techniques in non- game contexts.
  7. 7. Gamification is NOT …Points and badges Serious gamingEdugaming Social gamingAdvert gaming Farmville
  8. 8. It is a strategy.
  9. 9. Games are powerful.They can be addictive and have a strong pull factor.
  10. 10. What is theaverage age of a gamer? Closest answer = 20 points 2nd closest answer = 10 points
  11. 11. It’s natural to play.We’ve been playing since young, and play is for everyone.
  12. 12. Does your enterprise needgamification?
  13. 13. Make a list ofproblems in your enterprise
  14. 14. Online collaboration
  15. 15. Productivity
  16. 16. Efficiency
  17. 17. Innovation
  18. 18. Health & Wellness
  19. 19. Do you have a clear1. problem to solve?
  20. 20. Can your problem be2. addressed by motivation?
  21. 21. Intrinsic motivation:“I do it because I want to.”
  22. 22. Extrinsic motivation:“I do it because I’ll receive a reward.”
  23. 23. Is your answer to both questions YES? Then, gamification’s right for you!
  24. 24. The essential steps ofgamification
  25. 25. 1. Define your problem2. Determine your goal Identify your target3. behavior(s)4. Profile your players5. Design your strategy
  26. 26. Define your1. problem.
  27. 27. Determine your2. business goal.
  28. 28. 3. target Identify your behavior(s).
  29. 29. Target Behavior Sub- Sub-behavior behavior
  30. 30. Define metrics to measure these behaviors.
  31. 31. Profile your4. players.
  32. 32. Know whatmotivates them.
  33. 33. Bartle’s Player Types
  34. 34. Which playertype do mostpeople fit in? Correct answer = 20 points
  35. 35. Example ACompany A with >300 employees around the world.
  36. 36. 1. Define your problem. High turnover rate of employees.
  37. 37. 2. Determine your business goal. Foster a sense of belonging.
  38. 38. 3. Identify your target behavior(s). Interact more with their team- mates. Know more Do challenges about one together another.
  39. 39. The Happiness Index.
  40. 40. On a scale of 1 – 10 …I generally feel close to my team mates.
  41. 41. On a scale of 1 – 10 …I hang out withmy team mates outside work.
  42. 42. On a scale of 1 – 10 …When I think ofmy team, I feel happy.
  43. 43. 4. Profile your players.1.  25-35 years old2.  Tech savvy3.  Youthful, energetic4.  Active on social media5.  Located around the world
  44. 44. Bartle’s Player Types
  45. 45. Got your data?5. Design a strategy.
  46. 46. TheGAMETISE Framework
  47. 47. Key Elements Key GoalsGAME T I S EGenerous Rewards TogethernessAppeal Intrinsic MotivationMaintainability Social ActionsEasy to Start Engagement
  48. 48. Key Elements
  49. 49. Generous Rewards G
  50. 50. Tangible Rewards Discounts, vouchers, physical gifts, trophies,money, workplace benefits (eg. additional day off) G
  51. 51. Intangible RewardsStatus (social recognition, rank), exclusive content, power-up, sense ofbelonging, virtual points, virtual items, badges G
  52. 52. Overjustification EffectYou stop doing it becauseyou want to, but because the reward is there. G
  53. 53. Appeal A
  54. 54. What makesthings fun? A
  55. 55. FUN collecting,Problem solving, = teamwork, surprise, exploring, recognition, winning A
  56. 56. Maintainable M
  57. 57. Hedonic Threadmill =Rewards are so “expected” you have to keep givingbigger and better rewards to keep them excited M
  58. 58. Easy to Start E
  59. 59. Key Goals
  60. 60. TTogetherness
  61. 61. Intrinsic Motivation I
  62. 62. I extrinsic Currently, it’s motivation that drivepeople in a typical workplace.
  63. 63. Ideally, people should love doing something for its own sake. I
  64. 64. Intrinsicmotivation?Competence AutonomyRelatedness I
  65. 65. SSocial Actions
  66. 66. EEngagement
  67. 67. But …be careful!
  68. 68. should notThe gamedistract from the job.
  69. 69. People will cheat.
  70. 70. Gamification in Action
  71. 71. PASS
  72. 72. ProblemDifficult for programmers to find help on code-related problems.
  73. 73. GoalQ&A site for programmers to ask code-specific questions and receive answers from members.
  74. 74. Target BehaviorAnswer code-related questions from other members.
  75. 75. A reward system that isreflective of what its members find meaningful.
  76. 76. Reputation scores determined byvalidation from other members.
  77. 77. Easy to identify who has expertise in what.
  78. 78. >2 million registered users ~5000new questions daily >10000new answers daily
  79. 79. PASS
  80. 80. ProblemLanguage quality control is a long, tiring, mind-numbing process.
  81. 81. Spot and correct language errors in all Windows 7versions quickly & efficiently. Goal
  82. 82. TargetBehaviorEmployees to browse copy samples and spot errors.
  83. 83. The Language Quality Game
  84. 84. The Language Quality Game
  85. 85. Employees competed withemployees from other Microsoftoffices in the no. of bugs found.
  86. 86. >4000 employees>0.5 milliondialogs boxes viewed >7000 errors fixed
  87. 87. FAIL
  88. 88. Increase the productivity ofhousekeepers in their hotels.
  89. 89. Leaderboard to track allworkers’ performances.
  90. 90. “The Electronic Whip”
  91. 91. PASS
  92. 92. ACE Entrepreneurship Week 2012 9-10 November 2012
  93. 93. ProblemDifficult to channel trafficto sponsoring merchants.
  94. 94. Encourage AEW 2012participants to patronize sponsoring merchants. Goal
  95. 95. Target Behavior Scan the QR codes ofparticipating merchants.
  96. 96. Target BehaviorDo challenges at merchants outlets.
  97. 97. Now, it’syour turn!
  98. 98. 1. Define your problem2. Determine your goal Identify your target3. behavior(s)4. Profile your players5. Design your strategy
  99. 99. E-COMMERCE HELPDESK CUSTOMER SERVICE PRODUCTIVITY LEARNING" INNOVATION"
  100. 100. Keep In Touch! ! Keith Ng @keizng / keith@gametize.com Brenda@brendalogy/ brenda@gametize.com

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