Vietnam Mobile Day 2013: App Monetization 4 Secrets to Success

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Bài chia sẻ của anh Duy Nguyễn và chị Liêu Kim Yến đến từ công Vserv tại hội thảo Vietnam Mobile Day 2013 tổ chức tại TP.Hồ Chí Minh vào ngày 18/05/2013.

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Vietnam Mobile Day 2013: App Monetization 4 Secrets to Success

  1. 1. App Monetization4 Secrets toSuccessDuy Nguyen &Jessie, Lieu Kim Yen
  2. 2. GLOBAL INNOVATION FOCUSEDA GlobalMobile AdvertisingNetwork
  3. 3. 31+ BN AD REQUESTS /MONTH10%SOUTHAMERICA7% NORTHAMERICA11% EUROPE33% INDIA14% MIDDLEEAST &AFRICA11% REST OF ASIA14% SEASIAGLOBAL AUDIENCE
  4. 4. World’s SIMPLESTApp MonetizationPlatform for Developers
  5. 5. 1 2 3AppWrapped!Any App AppWrapperTMAPPFILEWorks withexisting app fileOne Click ToolNo Coding Needed!App withMonetization$ONE CLICK, Zero Coding!
  6. 6. More than 1500campaigns live across150 countries at anygiven time
  7. 7. Smart FeaturePhonesSmart FeaturePhonesTHE ONLY AD NETWORK WITH APPAND WAP INVENTORY ACROSSTabletsTabletsSmart PhonesSmart Phones
  8. 8. LAUNCH AD:Featured before App startsLAUNCH AD:Featured before App startsEXIT AD:Featured on exiting the AppEXIT AD:Featured on exiting the AppPREMIUM AD UNITS
  9. 9. Monetize with AppWrapperTM20,000+ APPS
  10. 10. Developer Partners (Global)
  11. 11. Developer Partners (Vietnam)
  12. 12. Advertiser Partners
  13. 13. App Monetization4 Secrets toSuccess
  14. 14. CREATE“HYBRID” MODEL1
  15. 15. PAID:In-AppPaymentFREE:Ads basedrevenue
  16. 16. PAID:In-AppPaymentFREE:Ads basedrevenueCombineFree and Paid Models
  17. 17. AdsMONETIZE USERS WITH BOTHAPPROACHESMONETIZE USERS WITH BOTHAPPROACHESAppUser ChoiceUser downloads AppPayAdvertisingMicro Transactions:Try & Buy / Subscriptions /Pay per Play~10-20%
  18. 18. USE POWERFULAD FORMATS2
  19. 19. COVER PAGE BACK PAGE
  20. 20. ANYAPPRICH MEDIA FORMAT+RIGHT PLACEMENTLAUNCH AD EXIT AD
  21. 21. AD MEDIATIONCHOICE + CONTROL3
  22. 22. HIGH FILLBUTLOW eCPMREGULAR MEDIATIONTAKES AWAY MONEY60% share 60% share€ 100€ 60 € 36
  23. 23. OWN AD SALESDirect Ad Sales Team1CHOOSE NETWORKSSetup & get paid directly by AdNetworks of your choice2REST OF NETWORKSAggregation of long tail Ad Networks3HOUSE ADSLeverage your user base to promoteyour new apps4eCPMHIGH FILL+HIGH eCPM
  24. 24. MAXIMIZEDISTRIBUTION4
  25. 25. OTHER APP STORES
  26. 26. OEM DEALS
  27. 27. SummaryCREATE “HYBRID” MODELSUSE POWERFUL AD FORMATS1234AD MEDIATION : CHOICE + CONTROLMAXIMIZE DISTRIBUTION
  28. 28. Awards & RecognitionWe have been awarded:•Media Company of the Year 2012- MMASmarties•Red Herring Top 100 - Asia•Fastrack Top 20 Startup – Techcircle•Fastest Growing Company in the Portfolio –IDG VenturesOur CEO has been recognized:•Mobile Professional of the Year - Mobbys•#22 on India’s First Digital Power 100 – Impact•WAT Award – Mobile Entrepreneur of the Year
  29. 29. Duy NguyenBusiness Directorduy.n@vserv.mobiJessie, Lieu Kim YenSr. Manager Business Developmentyen.l@vserv.mobi

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