Xu Tickets New Media Proposal[1]


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Ideas using new media to help promote the NCAA women's basketball first and second rounds at Cintas Center in March.

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Xu Tickets New Media Proposal[1]

  1. 1. 2010 NCAA Division I Women’s Basketball Championship First/Second Rounds Xavier University, host
  2. 3. <ul><li>Xavier Athletics/Cintas Center Websites </li></ul><ul><li>Social Media Outlets </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Xavier University Portal </li></ul><ul><li>Viral Videos/YouTube </li></ul><ul><li>All Over Media </li></ul>
  3. 4. <ul><ul><li>Put tournament dates on calendar </li></ul></ul><ul><ul><li>Include a link to purchase tickets </li></ul></ul><ul><ul><li>Presence on front page </li></ul></ul><ul><ul><li>Add first/second round NCAA logo </li></ul></ul><ul><ul><li>Link to XU athletics site for ticket purchases </li></ul></ul>
  4. 5. <ul><li>Permanent ad/link on front page instead of rotating one. </li></ul><ul><li>Link on the main ticket window page. </li></ul><ul><li>Increase prominence on women’s basketball ticket page </li></ul><ul><ul><li>Write update about tickets being on sale (maybe the Christmas special) and post story on the main page </li></ul></ul>
  5. 6. <ul><li>Pop-up ad on front page </li></ul><ul><li>Flash intro page prior to entering Web site </li></ul>
  6. 7. <ul><li>Create “Ticket Push Tuesdays” on social media outlets </li></ul><ul><li>Different sources on different days to prevent overload of message </li></ul>
  7. 8. 1 st Tuesday of Month Twitter: Head Coach Kevin McGuff Facebook: Asst. Coach Amy Waugh 2 nd Tuesday of Month Twitter: Xavier University Athletics Facebook: Cintas Center 3 rd Tuesday of Month Twitter: Asst, Coach Mike Neighbors Facebook: Asst. Coach Carla Morrow 4 th Tuesday of Month Twitter: Cintas Center Facebook: Xavier University Athletics 5 th Tuesday/Random Day Twitter: The Blue Blob Facebook: The Blue Blob
  8. 9. <ul><li>Hey basketball fans, don’t forget to buy your NCAA WBB Tourney tickets for the 1st and 2nd rounds at XU. http://tinyurl.com/yj5ex4n </li></ul><ul><li>Let’s sell out Cintas for the NCAAs. We’ve sold X,XXX tickets so far. Get your tickets today at http://tinyurl.com/yj5ex4n </li></ul>
  9. 10. <ul><li>Events section/ Calendar </li></ul><ul><li>Scrolling ads on the right side </li></ul><ul><li>All-campus e-mails to students/staff </li></ul>
  10. 11. <ul><li>Produce two videos to help create buzz for the tournament </li></ul><ul><ul><li>Blue Blob’s adventure in getting tickets </li></ul></ul><ul><ul><li>Video tour of Cintas Center and interview </li></ul></ul><ul><li>Post videos on YouTube as well as distribution through e-mail and social media. </li></ul>
  11. 12. <ul><li>Blue Blob tries to get tickets to event </li></ul><ul><li>Can’t because blobs don’t have money </li></ul><ul><li>Tries various means to raise money </li></ul><ul><ul><li>Kissing Booth </li></ul></ul><ul><ul><li>Lemonade Stand (except lemonade is blue) </li></ul></ul><ul><ul><li>Student finally gives it money </li></ul></ul><ul><li>When Blue Blob tries again, tickets are sold out </li></ul><ul><li>Thankfully, just a dream </li></ul>
  12. 13. <ul><li>Interview Director of Cintas – Mike Dunn (on the floor) </li></ul><ul><li>Video Tours </li></ul><ul><ul><li>Locker Room(s) </li></ul></ul><ul><ul><li>Media Room </li></ul></ul><ul><ul><li>Workout Room </li></ul></ul><ul><ul><li>Suites </li></ul></ul><ul><ul><li>Joseph Club </li></ul></ul><ul><ul><li>Schiff Conference and Banquet Center </li></ul></ul><ul><ul><li>Video of various sections of arena </li></ul></ul>
  13. 14. <ul><li>All Over Media supplies the advertising seen in Cintas Center restrooms </li></ul><ul><li>Work with All Over Media to include ads on Cintas Center ads and possibly area sports bars </li></ul>