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Starting a Career in Communications by Jackie Reau


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My presentation to the University of Cincinnati's Public Relations Student Society of America for their January 2010 meeting.

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Starting a Career in Communications by Jackie Reau

  1. 1. Launching a Career in Communications Jackie Reau Game Day Communications [email_address]
  2. 2. About Jackie Reau <ul><li>Ohio University Graduate (Scripps School of Journalism) </li></ul><ul><li>Stints at The Christ Hospital, Cincinnati Art Museum </li></ul><ul><li>Co-founded Game Day Communications in 2002 with former ESPN Anchor Betsy Ross </li></ul><ul><li>Active in the community: Cincinnati Sports Professionals Network, Dress for Success, Reds Community Fund </li></ul>
  3. 3. About Game Day Communications <ul><ul><ul><li>Boutique PR firm specializing in sports and cultural entertainment </li></ul></ul></ul><ul><ul><ul><li>Media relationships (local to national sports media) </li></ul></ul></ul><ul><ul><ul><li>Influencer relationships (team stakeholders, fan development, tourism, corporate sponsors) </li></ul></ul></ul><ul><ul><ul><li>Event marketing and management/staffing </li></ul></ul></ul><ul><ul><ul><li>Social media evangelists & strategists </li></ul></ul></ul>
  4. 4. Evolution of Company <ul><li>Launched as a sports marketing firm, 2002 </li></ul><ul><li>Added entertainment to mission, 2003 </li></ul><ul><li>First clients: Flying Pig Marathon, Greater Cincinnati Sports Corp, Hart Productions </li></ul><ul><li>Added “street team” or event marketing staff, 2005 </li></ul><ul><li>Added social media management, 2009 </li></ul>
  5. 5. Four Keys to Success <ul><li>#1 Passion </li></ul><ul><li>#2 Plan </li></ul><ul><li>#3 Progress </li></ul><ul><li>#4 Pay it Forward </li></ul>
  6. 6. Passion <ul><li>Find your passion and figure out a way to </li></ul><ul><li>make $ doing it. </li></ul><ul><li>Read business biographies/industry-specific books </li></ul><ul><li>Attend events in the industry you want to work </li></ul><ul><li>Volunteer at these events or seek internships </li></ul>
  7. 7. Plan <ul><li>Once you know your passion, know the industry and who the players are. </li></ul><ul><li>Read industry-specific Journals or other industry web sites </li></ul><ul><li>Attend professional events (CSPN, PRSSA) </li></ul><ul><li>Create your “hit list” of Top 10 people working in the jobs </li></ul><ul><li>that you want; make connections with them </li></ul>
  8. 8. <ul><li>Establish yourself as an emerging </li></ul><ul><li>young professional willing to work hard! </li></ul><ul><li>Internships are auditions for real jobs </li></ul><ul><li>Showing up is 90% of life </li></ul><ul><li>No job is too small; show your work ethic </li></ul><ul><li>Make e-connections on Facebook, Linkedin or Twitter </li></ul>Progress
  9. 9. Pay it Forward <ul><li>Once you make it, help others succeed with </li></ul><ul><li>your time, expertise or connections. </li></ul><ul><li>Volunteer with a professional networking group </li></ul><ul><li>Offer internships at your company </li></ul><ul><li>Accept 15-minute informational interviews to help people network </li></ul>
  10. 10. Get Connected with Social Networking <ul><li>Create Your Own Social Media Network to enhance your resume… </li></ul><ul><li> Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links </li></ul><ul><li> Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use </li></ul><ul><li> Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook </li></ul><ul><li> Create your own channel, use a flip video camera to capture video of your projects </li></ul><ul><li>Update all regularly </li></ul>
  11. 11. Get Connected <ul><li>Google & Google Alerts </li></ul><ul><li> </li></ul><ul><li>Google Alerts provide news stories, blog and social media entries </li></ul><ul><li>Create Google Alerts for your name, trends/issues, etc. </li></ul><ul><li>Add a Google Alert for a new business contact to learn more about their background </li></ul>
  12. 12. Build your Online Brand <ul><li>It’s all about Google… </li></ul><ul><li>Write a blog about your passion, life, etc. to chronicle your writing skills </li></ul><ul><li>Use social media networks to connect, share and communicate, it’s your e-resume </li></ul><ul><li>Mom, Priest, Boss: be careful what you post! </li></ul>
  13. 13. Thank you <ul><li>Jackie Reau </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>